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E42: Why Legacy Brands Need to Undergo Digital Transformation
Manage episode 408097049 series 3555870
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As consumer behavior shifts rapidly with the advent of technology, legacy companies are adapting to stay relevant in the market. Through digital makeovers and technology enhancements, they aim to revamp their business strategies and customer interactions.
- (01:37) - Unveiling the Purpose: Goals of Digital Transformation
- (11:10) - Balancing Act: Navigating Talent Training and New Hires for Driving Change
- (39:31) - Tech Partnerships & Tooling: Navigating MarTech Adoption and Execution
- (01:03:47) - Maximizing Business Success: Harnessing Both Existing and New Data
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