))
181: A New Approach to Gifting with guest John Ruhlin
Manage episode 420724063 series 2615160
Contenuto fornito da Luke Freeman, Hannah Bratterud, Chris Province, Luke Freeman, Hannah Bratterud, and Chris Province. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Luke Freeman, Hannah Bratterud, Chris Province, Luke Freeman, Hannah Bratterud, and Chris Province o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Gifts are often used to build relationships in business, whether with clients, customers, or employees. But what if we have been doing gifting all wrong? In today’s episode of Magic in the Room, Chris and guest John Ruhlin discuss a new way to think about gifting. The bottom line is that gifts can be used to build long-lasting relationships, but not if you just put the company logo on a mug and send it to everyone. Instead, you should intentionally make every gift focused on the receiver and create a lasting memory they will associate with you.
John is the founder of GIFT·OLOGY and the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention.
Find John on LinkedIn at https://www.linkedin.com/in/johnruhlin/ or at giftologygroup.com.
192 episodi
Condividi
