Modern Consumerism and Retail Media with Mindshare’s Jeff Malmad

The CPG Guys

The CPG Guys are joined in this episode by Jeff Malmad, global head of commerce at Mindshare. He is also the host of our weekly programming on Tuesday's - the retail media minute. Jeff's previous episode can be found here and is one of our top performing episodes of all time to the day : 'the ABC's of retail media'
https://podcasts.apple.com/ca/podcast/the-abcs-of-retail-media-with-mindshares-jeff-malmad/id1517335575?i=1000567672015
Follow Jeff Malmad on LinkedIn at: https://www.linkedin.com/in/jeff-malmad-4141198/
Follow Mindshare on LinkedIn at: https://www.linkedin.com/company/mindshare/
Follow Mindshare online at: https://www.mindshareworld.com/
Jeff and Sri have a discussion on the following : note - Sri and Jeff had a back and forth discussion vs our standard format of 8 questions.
1. Your first episode of the Retail Media Minute launched almost 2 years ago. What are some of the biggest changes you’ve seen in retail media and commerce marketing since then?

2. So many retailers and companies have launched retail media networks over the past couple years – what has surprised you about the moves you’re seeing in this space?

3. You’ve talked before the convergence of ecommerce with the in-store experiences. What would you like to see more of from retailers and brands here?

4. We can’t talk about ecommerce without talking about AI. What are some of the interesting use cases you’ve seen for AI in the retail media space?

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