Guillaume Delacroix is a luxury brand whisperer. His entire career, from his early days working at Karla Otto and KCD to his time at Giorgio Armani and Balenciaga, to his current role as the founder and CEO of DLX, he has been helping leading prestige companies craft their narratives in ways that spark conversations, engage the public and create lasting impressions. Guillaume launched DLX nine years ago and since then he has built up a reputation in the industry for both spotting and supporting budding design talents but also for helping more established companies create bold new chapters in their brand strategy. A born storyteller, Guillaume doesn’t limit his clientele to just fashion labels but instead uses his skills to create memorable moments with a variety of companies. He has worked with everyone from Matches, and the famed Samaritaine department store in Paris to hot niche brands like Sophie Carbonari Skincare, the Zurich-based On athleticwear label and the current must-have swimwear brand Hunza G. The common denominator across all these companies is they are cool. And if they weren’t cool, by the time Guillaume works his magic on their brand strategy, communication rollout and event activations…well they damn sure will be. I have known Guillaume for years and considering his impressive track record in the luxury space what still strikes me the most is how humble and self-effacing he is. I mean just Google the guy. For someone who can weave a brand narrative like nobody’s business, there is very little about Guillaume himself online. I hope this podcast will help change that. As he is one man worth knowing. This interview took place in June 2021…
063 Milan Vukmirovic: Fashion's Renaissance Man
Manage episode 459075974 series 2870707
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I am going to be very honest here and say that every time I end up being placed next to Milan Vukmiorvic at the front row of a fashion show, a smile spontaneously forms on my face. And at the exact same moment, I say a little prayer that the show will run a bit later than normal. This is because Milan is just a great front row buddy. He and I end up always getting into these extensive philosophical conversations about the current state of fashion. We discuss the nuances of shifting tides of trends we have picked up over the season and what we both think that might mean for the future of fashion. So you can imagine that with the current upheaval of the industry, I wanted to find a way to have another front row deep dive debrief with Milan, so the two of us jumped onto a Zoom call to hash things out. And what makes talking with Milan so engrossing is that his career in fashion is so varied and vast. He was a multifaceted creative before that was even a thing. Just to give you a bit of background. Milan was born in France to a Serbian family and grew up in Paris, he studied at ESMOD and then, after an internship at the Jardins des Modes, in 1996 he co-founded the concept store, Colette. He went on to become a design director for the Gucci Group during the reign of Tom Ford, then came a stint as the creative director of Jil Sander, and after that, he re-launched the magazine L’Officiel Hommes Paris as its editor-in-chief and creative director, where over 7 years he expanded the brand to more than a dozen international versions of the title. In 2007 he returned to designing for a fashion house, this time as the creative director of Trussardi. And as a side hustle, he co-founded The Webster Miami, another ultra-cool concept store. Then in 2011, he launched his own menswear bi-annual book magazine hybrid he named Fashion for Men, of which he remains the editor-in-chief. And if that wasn’t enough, he also took on the duty of menswear creative director of Ports in 2015. So Milan clearly likes to keep busy. And his work as a buyer, a designer, a stylist, an editor, and a photographer, just to name a few of the titles he has carried over the years, gives him a very unique perspective on the world of fashion. This is why, when we finally were able to connect, I simply pointed Milan in the direction of a topic I wanted to get his thoughts on and let him rip. I am sure that once you have listened to what he has to say you too will be trying to find a way to sit next to him in the front row of a show.
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