I migliori Businessathome podcast (2024)

Starting with the onboarding process, you need to instill confidence in your clients with excellent customer experiences so that they are evangelical about you. We talked about: The 3-ways to generate revenue Relieve anxiety and stress by focusing on 2 & 3 Communicating with a client is an opportunity Take amazing care of your clients Automate your…

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Episode 21: Don't Compare Your Insides To Others Outsides 22:12

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5y ago22:12

22:12

Working virtually can be lonely. Feelings of being behind or missing out is a normal feeling. We talked about: Hal Elrod's Journal Tip Negative thoughts can happen Emily Fletcher and Mike Michalowicz books We live in a perpetual state of being inadequate They aren't necessarily doing better than you Don't be discouraged Where to Find Us Sign Up For…

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Episode 20 Holistic Marketing vs Silo Marketing 22:14

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It is important to look at what marketing does for your business as a whole instead of just silo marketing. We talked about: Everything you do is traffic and content Ads keep all search traffic up You have to think of the overall health In the beginning, things might just be content machine, but they can change to traffic machines Commit to being b…

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Episode 19: Life Happens: Having Systems in Place For Your Business 26:27

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Having systems, procedures and automations for management and marketing are essential for your business to continue when life happens. Keep Your Ducks in a Row for when life happens Keep a marketing machine running in the background Have a strong team and hiring process As business owners we get to architect our business Document everything that yo…

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Episode 18 - A Beginners Guide to FB Ads 36:39

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FB ads can be totally overwhelming. Today we dive into a beginner's guide to FB ads for all of our business owners just reaching into FB ads. We talked about: Get into a zen mindset Put marketing at the very top Don't compare and don't copy Run FB Ads as a visibility project Always work backwards Get the FB Pixel on all of your sites When outsourci…

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Episode 17 - How Handle Online Marketing As An Extrovert vs Introvert 32:21

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Online marketing can be difficult as an introvert but it isn't impossible. You get to do what you want in your business and staying true to your energy source is important. We talked about: You don't have to be an extrovert to put out video and marketing content. Introverts do not have to go to big events. Mix best practices with who you are. Repur…

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Episode 16 - Focusing on Visuals in Your Marketing 26:09

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Imagery and good creative assets are essential for marketing. You don't have to invest a ton of money into your imagery, but you do need to have a careful strategy. You can influence 65% of the population with good images because they are visual learners. We talked about: Digital marketers don't often talk about packaging People will remember your …

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Episode 15 - Features, Advantages, Benefit 21:26

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If you have ever been frustrated about offers falling short, you need to tune in to this episode where we dive into copywriting. We talked about: Don’t only include the features Sales funnels need the benefit Write a FAB Statement Because of (feature), it will (advantage) which means to you (benefit) Advantage vs. Benefit Never run out of hook idea…

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Episode 14 - Learning from the Exploding CBD Market: How to Leverage Advertising In a Controversial Industry 30:09

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What do you do if you're in an industry where you can't leverage Google, Facebook and Instagram with paid advertising? We dig into advertising for these controversial industries like CBD. We talked about: A hard stance on paid advertising Ad approval can be hard Have an offering outside of the restricted content Do the actual selling in email marke…

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Episode 13 - Are You Getting Advice From the Right People? 31:25

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It's challenging to know who to take business advice from, but with time and mistakes comes wisdom. Remember, everyone is human. Mistakes propel you. There is no easy way out. Make it yours. Join a Mastermind or get coached Get information and then adapt to your own path Where to Find Us: The Happy Hour Hangouts Resources Get on Traci’s Masterclass…

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Episode 12 - Why Not Having a Sales Funnel is Hurting Your Profits 30:00

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If you don't have a sales funnel, you are hurting your profits. We talked about: All businesses will grow and benefit from a sales funnel. Sales Funnels Are a Common Sense Approach. Congruency Is A Marketing Principle. Businesses That Need Sales Funnels. Share Your Expertise on a Deeper Level. What Do You Do At No Pitch Events? If You're Selling On…

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Episode 11 - Strategies to Go From Startup to Scale... without Losing Your Mind 30:42

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When you are so focused on doing things for your clients and not doing those things for your own business you reach burnout. Outsourcing is a key part of taking your business from startup to scale without losing your mind. We wanted to let you in on some strategies we learned when we were in startup mode with Happy Hour Hangouts. We started to outs…

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Episode 10 - How to Shorten Your Sales Cycle 32:02

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Understanding the length of your sales cycle impacts every aspect of your marketing strategy, including organic social media and SEO. We talked about: Know The Length of Your Sales Cycle Know When Your Investment Will Come Back Have a Tripwire to Fund Your Ad Budget Engagement Ads Can Shorten Your Sales Cycle Nurture Emails or a Ridiculous Sales Cy…

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Episode 9 - Scaling Up 36:02

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Don't put money into paid traffic until you have a solid business that is ready to scale up. You don't want to burn cash if you're not ready for scaling up. We talked about: Auto Webinars Retargeting and Follow Up Slowly Increase Your Ad Spend Scale Horizontally Hiring Out Write Out Your Processes Where to Find Us Take a screenshot of you listening…

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Episode 8 - Getting Personal 28:55

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Getting personal in your business is crucial. It starts with authenticity but goes beyond how you connect with your audience. We talked about: Human-to-Human Marketing. Speaking Personally versus Corporately. Getting Personal in Ads. Asking For Replies in Email Marketing. Automation Does Not Mean Impersonal. Personal Touch for High Ticket Offers. W…

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Episode 7 - Authenticity in Marketing 33:46

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How do you stay authentic as you are marketing to the masses? Authenticity is a buzzword, but we need to have authenticity in marketing. We talked about: Not Everybody is Going to Love You Authenticity is Believable Do it for the benefit of people, not just to benefit you You are working against a BS Meeter & Short Attention Span Authenticity in Ad…

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Episode 6 - List Building & Email Marketing 32:18

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These are our favorite techniques to build your list and maintain active email marketing. We'll also dive into using paid social to build your list. We talked about: Vanity Metrics Do Not Equal Profitability 60/40 Split Deliver Your Promises Ask People to Respond What To Do When Your List Is Not Engaged Automation vs Weekly Updates Add a P.S. and U…

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Episode 5 - Navigating the Customer Journey 29:17

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Navigating the customer journey is totally our jam! Not only do we lead you to the purchasing process, but we lead you through it. We talked about: Conversion Rates Tightening The Process Providing Relative Content Having a Minimum 45-Day Follow-Up The 5 Levels of Awareness Getting a CRM with Lead Scoring Getting a Fresh Set of Eyes Where to Find U…

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Episode 4 - Creating a Killer Offer 34:26

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This is the formula for getting people to want to give you their credit card. Until you get this right, you can have all the passion and love your people, but it won't work. Your offer is everything! We talked about: Identify what is in your killer offer Give Massive Social Proof Create an Extreme Value Have Big Bonuses Have Urgency Have a Done-For…

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Episode 3 - Going Deep on Your Perfect Potential Client 30:07

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This topic was one of the most impactful course, blog post and YouTube video. You need to be clear on your perfect potential client. You have to dig deep. How knowing your perfect potential client helps in advertising. How knowing your perfect potential client helps in your funnel. Getting this right will make sure you attract the right people and …

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Episode 2 - Creating a content strategy that converts! 26:00

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Content is important no matter what industry you’re in. You could be a pastor or a tarot card reader or an underwater basketweaving professional, you will still need content. Regardless of who you are and what you’re doing, creating content is what positions you as an expert in your space. We talked about: The Importance of Being Congruent How to C…

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Episode 1 - It's not an April Fools Joke...We're Back! 31:44

5+ y ago31:44

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Welcome back to our Reunion Show! We've been MIA from the podcast universe for the past 3 years and decided to do a special 10-episode reunion. What's Been Happening: For the past few years, we've been in parallel businesses but with two different approaches. We always knew we had two different approaches. What to Expect This Season: We sat down an…

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370: Email Marketing & Mistakes You Want To Avoid 21:11

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Of all the different marketing strategies you can use for your business, email marketing is far and away the most profitable. In this episode of the Social Media Marketing Happy Hour, Dawn & Traci share some very common mistakes marketers make with email marketing so you can either stop doing them or avoid this together! Also, Happy Hour Marketing …

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Podcast di Businessathome

Podcast che vale la pena ascoltare

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Social Media Marketing Happy Hour Podcast

Dawn Marrs & Traci Reuter ~ Making Marketing Fun and Profitable In A Social

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S3E001 - Love Never Dies 29:54

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Episode 23: Happy Hour Holiday Edition 36:27

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Episode 22: Excellent Customer Experiences: The pathway to increased revenue 32:26

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Episode 21: Don't Compare Your Insides To Others Outsides 22:12

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Episode 20 Holistic Marketing vs Silo Marketing 22:14

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Episode 19: Life Happens: Having Systems in Place For Your Business 26:27

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Episode 18 - A Beginners Guide to FB Ads 36:39

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Episode 17 - How Handle Online Marketing As An Extrovert vs Introvert 32:21

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Episode 16 - Focusing on Visuals in Your Marketing 26:09

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Episode 15 - Features, Advantages, Benefit 21:26

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Episode 14 - Learning from the Exploding CBD Market: How to Leverage Advertising In a Controversial Industry 30:09

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Episode 13 - Are You Getting Advice From the Right People? 31:25

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Episode 12 - Why Not Having a Sales Funnel is Hurting Your Profits 30:00

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Episode 11 - Strategies to Go From Startup to Scale... without Losing Your Mind 30:42

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Episode 10 - How to Shorten Your Sales Cycle 32:02

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Episode 9 - Scaling Up 36:02

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Episode 8 - Getting Personal 28:55

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Episode 7 - Authenticity in Marketing 33:46

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Episode 6 - List Building & Email Marketing 32:18

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Episode 5 - Navigating the Customer Journey 29:17

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Episode 4 - Creating a Killer Offer 34:26

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Episode 3 - Going Deep on Your Perfect Potential Client 30:07

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Episode 2 - Creating a content strategy that converts! 26:00

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Episode 1 - It's not an April Fools Joke...We're Back! 31:44

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370: Email Marketing & Mistakes You Want To Avoid 21:11

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