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Sell Like You

Harriet Mellor

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Welcome to Sell Like You, the podcast that's here to revolutionise your approach to sales. I'm Harriet Mellor, your host, Sales Coach, Consultant, Entrepreneur, and founder of Your Sales Co. Over 17 years, I've empowered hundreds of global companies, including my own, to skyrocket their revenue and qualify more leads using simple, effective strategies. In this podcast, I'll peel back the curtain on my journey from zero to generating $10 million annually, sharing how I built and sold a multi- ...
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Revenue Stack Podcast is a show where I host discussions around strategies, tactics, mindset and case studies to understand how organisations drive significant growth. The way we buy and interact in the digital economy has changed. Our mission on this show is to ensure that as marketing, sales and leadership teams, you have the tools you need to innovate and maintain your growth operations in the new age. Hosted by Ali Raza, CEO of Gainstack, a digital revenue growth marketing advisor, we ta ...
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Join comedians and authors Sara Pascoe and Cariad Lloyd in their Weirdos Book Club - a space for the lonely outsider to feel accepted and appreciated. Assisted by their comedian and writer friends, each week they’ll discuss a book that is special, stimulating and y’know – weird. Welcome to your new book club! Thank you for reading with us. We like reading with you! Sara’s debut novel Weirdo is published by Faber & Faber and is available to pre-order here. Cariad’s book You Are Not Alone is p ...
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BlueDeck is a weekly podcast featuring an eclectic, uplifting mixture of music from today's most exciting independent artists. Throughout November we'll be releasing a show a day, featuring artist spotlights, interviews and more. Released alongside the regular hour long shows, this feed contains just the daily shows released as part of #NaPodPoMo (National Podcast Post Month).
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show series
 
Want to know why some sales teamsconsistently outperform the rest? It’s not just talent—it’scoaching, leadership, and enablement done right. In this episode ofSell Like You, I sit down withMelissa Hull, Head of Sales Enablement at Apprentify, to break down the coaching strategies that turnaverage reps into top performers. Melissa has spent years de…
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This week's book guest is Nuclear Family by Kate Davies. Sara and Cariad are joined by novelist, screenwriter and children’s author Kate Davies. Her novel In at the Deep End won the Polari Prize and she was shortlisted for the Bollinger Wodehouse Everyman Prize for Comic Fiction. In this episode they discuss fiction and truth, brothers, sports anal…
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96% of leads aren’t being followed up on—are yours one of them? If you’ve ever: - Met a prospect at an event but never reconnected - Sent a proposal that went cold - Had a lead download a resource but never convert Then this episode ofSell Like You is for you. I’m breaking down4 simple steps toreignite cold leads, fill your calendar, and keep your …
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This week's book guest is Rosewater by Liv Little. Sara and Cariad are joined by writer, journalist and founder of gal-dem - Liv Little. In this episode they discuss strap-ons, friendship, rollerblading, debt, friendship, camming and John Legend. Thank you for reading with us. We like reading with you! Rosewater by Liv Little with Liv Little is ava…
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Welcome back to Sell Like You! In this episode, I’m sharing exactly how I managed to book 25 meetings a week consistently as an Tech / Cyber BDM. From maximising time to structuring outreach and keeping a full pipeline, this is a no-fluff guide to staying organised and hitting your targets. Here’s what I cover: Time Management That Works: How I tur…
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This week's book guest is Tomorrow, and Tomorrow, and Tomorrow by Gabrielle Zevin. Sara and Cariad are joined by the award winning comedian, actor and writer Jessica Fostekew to discuss platonic friendships, collaboration, book clubs and nuggets! Thank you for reading with us. We like reading with you! Trigger warning: In this episode we discuss co…
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Welcome back to Sell Like You! In this episode, I’m diving into the secrets of turning event leads into meaningful opportunities. If you’ve attended industry events, trade shows, or conferences, you'll know it's not just about showing up – it’s about maximising every conversation and connection you make. Here’s what I cover: The Importance of Event…
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This week's book guest is There are Rivers in the Sky by Elif Shafak. Sara and Cariad are joined by the award winning Turkish-British novelist Elif Shafak. Elif has published 21 books and is best known for her novels, which include The Bastard of Istanbul, The Forty Rules of Love, Three Daughters of Eve and 10 Minutes 38 Seconds in This Strange Wor…
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Welcome back to the Sell Like You podcast! It’s so good to be behind the mic again for our first solo episode of 2025. After a much-needed break in the UK, I’m excited to dive into the strategies that will help you start the year strong, even if it feels like things are moving slowly in January. In this episode, I’m sharing my tips on overcoming th…
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This week's book guest is She Speaks!: What Shakespeare's Women Might Have Said by Harriet Walter. In a truly special episode live from Southbank Centre's Queen Elizabeth Hall as part of the London Literature Festival 2024 Sara and Cariad are joined by the one and only Dame Harriet Walter to talk about her new collection of speeches for thirty of S…
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Customer experience is more than just sending surveys and after seeing Emma Hollins speak at the State of Social conference in 2024, I knew she had to join me on the podcast. Emma, the Principal Experience Strategist at Synergy, plays a pivotal role in shaping how Western Australia's leading utilities company connects with its customers. From under…
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This week's book guest is Bridget Jones's Diary by Helen Fielding. Sara and Cariad are aptly joined by 30 somethings 'Single Ladies In Your Area' and award winning comedians Amy Gledhill and Harriet Kemsley. In this episode they discuss dating, ADHD, Harriet's foot in a bowl, red flags, Hugh Grant, Pride and Prejudice and Off Menu. Thank you for re…
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After setting up, fitting out and running a successful wellbeing day spa, I often refer to the synchronicities of selling in very different industries and how similar they are. In this episode, we explore the (not so) unique crossover between the tech and beauty industries, focusing on the universal sales principles that drive success in both. I sh…
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This week's book guest is this year's Booker Prize winner - Orbital by Samantha Harvey. In this episode Sara and Cariad discuss prizes, Barnet, authenticity, and Rob Brydon. Thank you for reading with us. We like reading with you! Orbital is available to buy here. Cariad’s children's book The Christmas Wish-tastrophe is available to buy now. Sara’s…
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This was one of our most popular episodes – we’re resharing it so you can revisit the gold within! What if the success of your entire sales process came down to one step? In this episode of Sell Like You, I’m joined by Paul Seigne, Sales Enablement Manager, to discuss one of the most critical (and overlooked) steps in sales: discovery. With over 20…
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This week's book guest is Intermezzo by Sally Rooney. Sadly James Joyce and Michael Fassbender were not available to chat so Sara and Cariad are joined by Ireland's premier Bono impersonator, writer and star of This Way Up, Living With Yourself and Get Away - it's Aisling Bea! In this episode they discuss sex scenes, James Joyce, Dublin, Maeve Binc…
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Is your mindset holding you back in sales? Too often, we approach sales calls thinking we’re “bothering” or “annoying” prospects. But what if you reframed that? What if you believed you were there to help, support, and add value? That shift in mindset can completely transform your confidence, results, and ability to connect with clients. Here’s wha…
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This week's book guest is Blue Sisters by Coco Mellors. Sara and Cariad are joined by BAFTA nominee and Hullraisers star, actor Taj Atwal - to discuss Percy the Park Keeper, boxing, childbirth, addiction, posh English people and the Spice Girls. Thank you for reading with us. We like reading with you! Trigger warning: In this episode we discuss gri…
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In this episode, I sit down with three inspiring women shaping the future of tech sales: Sunny McPhillips, Kate Basten, and Natasha Lambert. From navigating male-dominated spaces to championing diversity and inclusion, this candid conversation dives into the unique challenges and opportunities women face in the tech sales industry. The guests share…
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Welcome to the 2024 Weirdos Book Club round up and Christmas gift guide! In this episode Sara and Cariad discuss the books from this series that have stuck with them, easy Christmas gift wins, honourable book mentions from this year, to read piles, listener suggestions and what they're looking forward to coming out in 2025! Thank you for reading wi…
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To Reconfirm or Not? My Honest Take on Meeting Etiquette Welcome back to Sell Like You! In today’s episode, I’m diving into a topic that sparked some serious debate on LinkedIn: reconfirming meetings. After running a poll, I realized I wasn’t alone in my thoughts—and I can’t wait to share my approach and the insights we uncovered. Here’s the thing:…
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This week's book guest is The Lost Wife by Susanna Moore. Sara and Cariad are joined by journalist and writer Nell Frizzell - author of The Panic Years, Holding the Baby and Cuckoo - to discuss public transport, fear of men, victimhood and swimming in the Thames. Thank you for reading with us. We like reading with you! Trigger warning: In this epis…
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December can be a tricky time for sales, but it’s also full of opportunities—if you approach it the right way. In this episode of the Sell Like You podcast, I share practical tips to help you reframe your mindset, make the most of the holiday season, and prepare for a strong start in January. Whether you’re feeling the December scaries or looking f…
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This week's book guest is The Map of Bones by Kate Mosse. Sara and Cariad are joined by the international bestselling author, Founder Director of the Women's Prize for Fiction and CBE Kate Mosse herself. In this episode they discuss motherhood, the Women's Prize, whispering in the landscape, and overnight success. Thank you for reading with us. We …
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In this episode, I share insights into the first two weeks of onboarding Owen, our new Lead Development Rep (LDR), and how structured onboarding can transform new sales hires into confident, capable contributors. Onboarding isn’t just about paperwork and introductions—it’s about equipping new team members with the knowledge and tools to succeed. I …
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This week's book guest is Young Mungo by Douglas Stuart. Sara and Cariad are joined by the incredible Kadiff Kirwan - star of Slow Horses and This Way Up - to discuss class, fishing, parents, vernacular and David Beckham's sarong. Thank you for reading with us. We like reading with you! Trigger warning: In this episode we discuss violence, sexual a…
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In this episode, I break down four common mistakes that are hurting your cold calls and costing you opportunities. Cold calling isn’t easy, but by avoiding these pitfalls, you can dramatically improve your success rate and build more productive conversations with prospects. We dive into the critical elements of a successful cold call, from the impo…
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This week's book guest is Tom Lake by Ann Patchett. Sara and Cariad discuss acting, Sara's beautiful singing voice, being invisible, and their new book based musical - 'The Literary Libretto'. Thank you for reading with us. We like reading with you! Tom Lake is available to buy here. Cariad’s new children's book The Christmas Wish-tastrophe is avai…
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In this episode, discover how travel and proximity can elevate your sales strategy and open doors to meaningful connections. Whether it’s a business trip or personal travel, there’s always a chance to turn location into an advantage. From suggesting a casual coffee chat to mentioning you’re “in their area on Wednesday if they’re free,” learn how sm…
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This week's book guest is The Christmas Wish-tastrophe by Cariad Lloyd. Sara and Cariad are joined by fellow author Dr Susan Cahill with her own children's book The World Between The Rain to discuss magic, fairies, grief, nature, emotions and portals. Thank you for reading with us. We like reading with you! The Christmas Wish-tastrophe is available…
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In this episode, we explore the transformative role of mindset and belief in successful sales outreach. From boosting your confidence to creating genuine connections, the right mindset can turn cold calling into an opportunity treasure hunt! We dive into how belief in yourself—and in what you’re selling—can impact the outcome of your calls. It’s no…
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This week's book guest is Ordinary Time by Cathy Rentzenbrink. Sara and Cariad are joined by the writer and Sunday Times bestseller Cathy Rentzenbrink. Her books include Everyone is Still Alive, Write It All Down and The Last Act of Love which was also shortlisted for the Wellcome Book Prize. In this episode they discuss Jane Austen, affairs, quiet…
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Discover the secrets behind tech sales success; from setting goals to navigating cultural nuances, we cover it all in this episode. Join us as we talk with Jon Fox, the APJ Channel and Alliances Vice President at CrowdStrike. Jon shares his fascinating journey from being a professional golfer to becoming a top performer in tech sales and now empowe…
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In this episode of the Tech Sales series on Sell Like You, we sit down with Belinda from Veeam, a leader with over 30 years of experience in the sales industry. Belinda shares how she is spearheading the development of a Global SDR Programme at Veeam, leveraging her vast experience in the channel and sales leadership across Australia and Singapore.…
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This week's book guest is The Elsie Drake Letters by Robert Popper. Sara and Cariad are joined by legendary comedy writer, producer and actor Robert Popper who's worked on everything from Look Around You to Friday Night Dinner, Peep Show and Stath Lets Flats. In this episode they discuss bananas, the King, Potsy the hedgehog, stamps and the Pope. T…
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"Be excited about the tech but that's not what they're buying, they're buying the outcome" Join me as part of our Tech Sales Series with the Director of Security Transformation part of the Strategy and Go To Market Team. This punchy episode dives into: Empathy to connect to your prospects deeper. "So what?" (moving away from features and into benef…
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Have you ever wondered what makes tech sales one of the most sought-after careers today? Join us in this episode as we talk with Jake, a passionate advocate for careers in sales, on a mission to help others find their way into sales working with tech/SaaS/hyper-growth clients and matching them with top sales talent through Knit. Jake and I discuss:…
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Welcome to the Tech Sales Series! Over the next two weeks, we’re diving deep into what makes an incredible tech salesperson. This series brings together insights and experiences from four amazing individuals in the tech sales world, offering perspectives for everyone—whether you’re a business owner, sales leader, or just stepping into the world of …
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This week's book guest is One's Company by Ashley Hutson. Sara and Cariad discuss Red Dwarf, safe places, connection in novels, self care and Creed from The Office. Trigger warning: This episode contains references to death, suicide and assault. Thank you for reading with us. We like reading with you! One's Company is available to buy here. Tickets…
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Get ready for a no-holds-barred conversation with Michael Corcoran, the direct and unapologetic ex-head of social for Ryanair, now the driving force behind Frankly. Michael’s approach to social media is as daring as it is effective, and in this episode, he’s sharing the secrets behind his success. In this episode, we dive deep into Michael Corcoran…
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This week's book guest is Honeybee by Dawn O'Porter. Sara and Cariad are joined by the best-selling author, presenter and co-founder of Choose Love, Dawn O'Porter to discuss a room of one's own, temping, reply all, ambition and periods. Thank you for reading with us. We like reading with you! Honeybee is available to buy here. You can find Dawn on …
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In this episode, I dive into what I call the "wallpaper effect." It’s what happens when your team or audience starts tuning out because they’ve seen or heard the same thing too often. If your sales meetings, targets, or marketing are starting to feel stale, it’s time for a refresh. Discover why repetition can cause your audience to disengage and le…
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This week's book guest is Modern Times by Cathy Sweeney. In a special live recording at the Edinburgh International Book Festival, Sara and Cariad are joined by actor, comedian, cartoonist and author Jessie Cave to discuss the Edinburgh Fringe, reviews, puppets, walk-outs, sex dolls and Nancy Dell'Olio. Thank you for reading with us. We like readin…
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In this episode, I dive into the strategic advantages of utilising LinkedIn as a powerful tool for business development. While many are 'lurkers' on LinkedIn, I share insights on how it can be a treasure trove for generating new business leads. Learn how to use LinkedIn to build a personal brand and drive sales success, whether you're in a sales ro…
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This week's book guest is This Motherless Land by Nikki May. Sara and Cariad are joined by the award-winning writer Nikki May herself to discuss beige food, Jane Austen, the mixed race experience, baked beans and Mick Hucknell. Thank you for reading with us. We like reading with you! Trigger warning: In this episode we discuss racism. This Motherle…
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What happens when change management experts partner with a sales coach? In just 18 months, Eva and Sam, founders of Approach Services, skyrocketed their revenue by 300%—and that’s just the start! In this episode, I sit down with Eva and Sam, founders of Approach Services and specialists in change management. Together, we explore their incredible jo…
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This week's book guest is Ex-Wife by Ursula Parrott. Sara and Cariad discuss Highballs, Carrie Bradshaw, hot dates, feminism, marriage, divorce and losing it all. Trigger warning: This episode contains references to baby loss, abortion, sexual assault, anti-Semitism and racism. Thank you for reading with us. We like reading with you! Ex-Wife is ava…
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Ready to take your lead generation strategy to the next level? In this episode, we dive deep into how to replicate your ideal clients for targeted outreach, harness AI and sales tools like LinkedIn and Lusha, and maximise your CRM for long-term success. Lead generation is the backbone of every sales strategy, and in this episode, we’re unpacking th…
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This week's book guest is The Whale Tattoo by Jon Ransom. Sara and Cariad are joined by comedian, writer and actor Andrew White to discuss fish, fishing, dads, love, sex, queer writing and penises. Thank you for reading with us. We like reading with you! The Whale Tattoo by Jon Ransom is available to buy here or on Apple Books here. Andrew is on to…
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Struggling with how to introduce new offers to your existing clients without seeming pushy? It can feel challenging, but with the right approach, you can transform regular conversations into valuable opportunities. In this episode, we dive into effective strategies for presenting new solutions and maintaining a dynamic conversation pipeline. Whethe…
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