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Selling the Cloud

Mark Petruzzi, Cathy Minter, Paul Melchiorre, Katerina Ostrovsky

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Selling the Cloud delves into the stories of C-suite veterans in Sales, Marketing, Customer Success, and RevOps, revealing the secrets behind building successful SaaS empires. Each episode features seasoned leaders who walk through their career journeys, sharing the wins and lessons learned along the way. From mastering customer acquisition to leveraging AI-powered marketing and sales strategies, our guests provide actionable insights for driving growth and business success in the B2B SaaS s ...
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Podcast with in-depth book reviews and book discussions for fiction with strong female leads. Chats cover all genres such as historical fiction, psychological thrillers, young adult, contemporary fiction, suspense, and more. We pick one best-selling book per month to discuss. Since this is a full analysis, there will be spoilers. See spoiler-free reviews on our website. Join the discussion on social media @judgingmorethan Suggestions for our next book? Send us a message on social media! The ...
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Better! with Dr. Stephanie

Dr. Stephanie Estima

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Dr. Stephanie hosts expert discussions with thought leaders in all facets of health including nutrition, fitness, hormones, stress management, performance, recovery, longevity, health span, mental resilience, and energy production. We discuss complex science and then alchemize it into actionable items for every day living. The ultimate goal with this podcast is to assist you in making informed decisions about your health, whether you're seeking relief from menopausal symptoms, struggling wit ...
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We are excited to revisit this episode of Selling the Cloud. featuring Paul Melchiorre, a legendary Silicon Valley Chief Revenue Officer at leading Saas companies like Ariba and AnaPlan. Paul's unique perspectives on scaling high-growth companies, the role of a CRO, and the impact ofProduct Led Growth remains just as relevant today. Over thirty yea…
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Dr. Rocio Salas-Whalen joins Dr. Stephanie to discuss a range of topics related to obesity, the obesity epidemic, and pharmacological treatments like GLP-1 agonists (e.g., Ozempic). They delve into how these drugs work, their effects on the body, and hormonal influences, particularly in women undergoing perimenopause and menopause. Episode Overview…
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As the landscape of B2B marketing and sales continues to grow, it's the perfect time to revisit this insightful conversation and Michael Pollack’s perspectives on optimizing your data strategy for more effective customer acquisition. Moving from data driven to metrics informed decisions and what does this mean for customer acquisition professionals…
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My latest Quantum Tech Pod with Julien Camirand Lemyre, CEO and Co-founder, Nord Quantique is live!Julian was born in a small town in Quebec called Sutton – a very beautiful environment where he got to a lot of stuff like skiing!He has a PhD in Experimental quantum computation from the University of Sherbrooke and conducted research on fabricating …
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JJ Virgin is here to uncover the secrets to aging powerfully. In this episode, you will discover why building muscle, proper nutrition, and a positive mindset are crucial for maintaining your health and fitness at any age. Whether you're a fitness newbie or a seasoned pro, you'll find invaluable insights to inspire and empower your journey toward o…
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As we near the end of Q3, we thought it would be a great time to re-listen to "Transforming an Enterprise Sales Organization - with Cathy Minter, CRO at R3" Cathy shares her experiences in taking over the role of the CRO in an early stage pioneer in applying Block Chain to enterprise level application development. The need for transformation was in…
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In this episode, Dr. Stephanie and Dr. Joe debunk common cancer myths while highlighting the importance of a nutrient-rich diet. Learn about the relationship between fibre consumption and cancer, the benefits and misconceptions surrounding coffee, and the impact of gut health on cancer. Whether you're interested in the evolutionary aspects of cell …
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Team: Amber Gregg, James Moore, and Kate Ota. Episode Summary: In this Book Club Discussion, we will have an in-depth analysis of Legends and Lattes by Travis Baldree. Each month, we discuss a different best selling novel with a strong female lead. *Spoiler alert for the conversation.* Join our lively book club discussion as we share our thoughts, …
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In this timeless episode of the Selling the Cloud podcast, we revisit a conversation with Greg Holmes, the former Chief Revenue Officer at Zoom Video Communications from 2013 to 2020. This inaugural episode remains as relevant today as it was when first recorded, offering deep insights into the factors that fueled Zoom's meteoric rise. Join our co-…
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Registered dietitian Kristen Kirkpatrick and liver disease specialist Dr. Ibrahim Hanoune unravel the complexities of the liver's functions and the alarming rise of non-alcoholic fatty liver disease (NAFLD). Learn how this condition skyrocketed from affecting 5.5% of the population in 1988 to a staggering 40% in 2022 and discover its far-reaching i…
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In this episode of the “Selling the Cloud” Podcast, we are excited to welcome Neetha Ratakonda, CEO of BigLittle.ai. Neetha discusses her journey from engineering to entrepreneurship and explores how to bridge the marketing-to-sales disconnect. She delves into revenue leaks, process inefficiencies, and how RevOps acts as the connective tissue that …
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Mike Israetel is the co-founder of Renaissance Periodization and PhD in sports physiology, and he joins Dr. Stephanie to discuss muscle hypertrophy and effective training techniques for women. Mike delves into common training mistakes, the importance of eccentric control, and range of motion in exercises. Key topics in this episode include training…
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In this lively and unfiltered episode of "Selling the Cloud," we bring you a dose of Philly spirit with the dynamic duo Jeffrey Gitomer and Paul Melchiorre. This isn't just another podcast episode—it's a masterclass in sales resilience, grit, and preparation from two men who grew up in the streets of Philadelphia. Expect candid conversations, raw i…
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Dr. Elisa Song is an integrative pediatrician and author of 'Healthy Kids, Happy Kids.' She joins Dr. Stephanie to discuss the judicious use of antibiotics in early childhood and their long-term impacts on mental health, the role of fevers in the immune response, and natural remedies for minor illnesses. This episode highlights the importance of ma…
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In Part 2 of this episode of the “Selling the Cloud” Podcast, RevOps edition, we continue our conversation with Joseph Zito, founder of (X)Form. We explore the vital role of RevOps in ensuring successful strategy execution, addressing the common pitfalls that occur post-strategic offsite, and how an Operating Partner can help the C-suite stay ahead…
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Dr. Latt Mansor explores the transformative power of ketones. With his extensive background in metabolism and physiology, Dr. Mansor sheds light on how ketones can regulate blood glucose, aid in weight loss, and improve overall metabolic health. From blood glucose regulation to the intriguing effects of ketones on weight loss and appetite suppressi…
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In Part 1 of this 2-part episode of the “Selling the Cloud” Podcast, RevOps edition, we are joined by Joseph Zito, founder of (X)Form, a company that partners with C-level executives to tackle ambitious goals amidst challenging revenue, profit, and operations dynamics. In this episode, we discuss executing effective company strategies, mobilization…
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Kristen Homes is a master in muscle recovery and enhancing your exercise benefits. Kristin’s extensive background in psychophysiology brings a wealth of knowledge to the discussion, offering you valuable guidance on achieving peak physical performance. In this episode, you'll discover cutting-edge strategies for enhancing your cardiovascular health…
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In the second part of this engaging conversation, Rob Schilling addresses the common challenges companies face when transitioning to a data-centric sales model. He shares candid experiences where a data-driven approach may fall short and offers his perspective on how AI is reshaping the “art of sales.” With a keen eye on the future, Rob discusses t…
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In this episode of Selling the Cloud, co-hosts Mark and Cathy sit down with Rob Schilling, SVP ERP Cloud at Oracle, to delve into the pivotal moments that have shaped his career in enterprise sales. Rob shares insights into the fundamentals of sales, emphasizing the importance of being the "CEO of your own territory," focusing on the customer, and …
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My latest Quantum Tech Pod with Sabrina Maniscalco – CEO and co-founder, Algorithmiq, is live!Sabrina grew up in a small town called Mazzara, in southwestern Sicily, facing Africa.Two years before she went to university, she got a telescope as a birthday present and started to observe the stars and read about how galaxies are formed. This is what s…
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Join Dr. Stephanie as she delves into the fascinating world of peptides and bioregulators with expert Nathalie Niddam. Discover the healing properties of peptides like BP 157 and learn about master bioregulators such as epitalon and endoluten. Nathalie, a holistic nutritionist and epigenetic coach, shares invaluable insights on cycling bioregulator…
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Discover the transformative power of hormone replacement therapy (HRT) with Dr. Amy Killen @Dr.AmyBKillen as she delves into the benefits of progesterone, estrogen, and testosterone for women's health, longevity, and vitality. From enhancing sexual and cardiovascular health to rejuvenating skin, this episode is packed with expert insights and pract…
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Dr. Adeel Khan is at the forefront of the transformative field of regenerative medicine and innovative therapies. In this episode, Dr. Khan's insights shed light on how stem cell therapies and gene editing technologies could revolutionize the treatment of various conditions, from aging and autoimmunity to cancer and skin health. Dr. Adeel Khan and …
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In this episode of Selling the Cloud, we sit down with Steve Richards from Mediafly to discuss the future state of sales enablement. We explore the balance between leveraging data and maintaining the human element in sales, strategies to alleviate friction points in the sales funnel, and the critical role of cross-functional collaboration among hig…
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Explore the essence of true happiness with Stephanie Harrison, the visionary behind The New Happy. In this enlightening episode, along with Dr. Stephanie, they dissect the flawed beliefs of individualism and relentless achievement that often define our pursuit of happiness. Stephanie Harrison introduces a transformative approach that emphasizes com…
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In Part 2 of our conversation with Toni Hohlbein, we delve into how macro trends in the markets are forcing changes in the way we operate SaaS companies, with a focus on doubling down on efficiency and prioritizing effective channels. We discuss how incremental improvements in the funnel compound over time and can significantly impact revenue growt…
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Why do some women find it so challenging to build deep, meaningful friendships with other women? From stereotypically male interests to past friendship traumas, and even the discomfort with emotional expression, Danielle Bayard Jackson sheds light on the barriers women face in forging intimate connections. In this episode, Danielle explores how env…
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In Part 1 of this episode of "Selling the Cloud," we sit down with Toni Hohlbein, CEO and co-founder of Growblocks, to explore the transformative power of full-funnel visibility in revenue operations. Toni shares insights on the evolving role of RevOps, leveraging factory-like efficiency in B2B SaaS, the impact of digital twins on business planning…
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My latest Quantum Tech Pod with Enrique Lizaso Olmos, Founder and CEO of Multiverse Computing, is live!Enrique has a degree in mathematics, a PhD in biostatistics, an MD, and an MBA. He is also a former university professor, having taught engineering, mechatronics, statistics, finance, and marketing at the Universitat Autonoma de Barcelona.For 22 y…
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Africa Brooke tackles the intricate topics of self-censorship and self-sabotage in this thought-provoking episode. Along with Dr. Stephanie, Africa delves into the internal conflicts that prevent us from speaking our truths, both online and offline. This engaging conversation covers the importance of questioning over answering, the biological roots…
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Welcome to today's episode of the 'Selling the Cloud' Podcast! We are thrilled to have Frank Cespedes as our guest. Frank is a Senior Lecturer of Business Administration in the Entrepreneurial Unit at Harvard Business School. With a wealth of experience in running businesses, serving on boards for start-ups and corporations, and consulting globally…
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Dr. Emma Seppälä is a renowned author and psychologist from Yale and Stanford University she delves into the concepts of intuition, emotional and mental sovereignty, and how to liberate ourselves from societal and self-imposed constraints. Along with Dr. Stephanie, they discuss the impact of trauma, self-loathing vs. self-compassion, intrinsic wort…
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Welcome to part two of the RevOps edition of "Selling the Cloud," featuring Lindsey Meyl, CEO of RevAmp. In this episode we explore how companies can leverage their data for a competitive advantage, manage business strategy around a shared set of metrics and an ICP, and execute on recommended growth levers based on data signals in a scalable manner…
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My latest Quantum Tech Pod with Zhanet Zaharieva, Chief Operating Officer of Quantum Dice, is live!Zhanet earned a DPhil from the University of Oxford in Materials Science where she designed novel methods for the development of quantum dot technologies.As the result of creating a patent application from her doctoral research, Zhanet began consideri…
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Alyssa Ages and Dr. Stephanie join forces to unravel the complex narratives surrounding strength training, challenging societal norms that equate health with thinness and worthiness with smallness. They explore the transformative power of strength training beyond physical appearance, touching upon its role in cultivating grit, reshaping our relatio…
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In this episode of the "Selling the Cloud - RevOps Edition" podcast, Lindsey Meyl, co-founder of RevAmp, discusses optimizing go-to-market strategies through comprehensive data insights. Key topics include the importance of a dynamic data strategy, the transformative role of observability in RevOps, and leveraging AI for competitive advantage. Lind…
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Joining Dr. Stephanie is the incredible Annette Verpillot for a journey through light roast discussions, where they explore the broad strokes of posture's influence, followed by medium roast insights, delving deeper into the mechanics and intricacies. In the dark roast segment, they dive headfirst into the nerdy details, exploring everything from t…
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This is Part 2 of Data Driven and Metric Based Selling in B2B, Kevin shares insights from his career journey, highlighting pivotal moments where AI and data-driven strategies made a significant impact. And we continue to cover these topics: Data-Driven Companies: We delved into what it takes for companies to become truly data-driven in today's land…
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My latest Quantum Tech Pod with Andrei Dragomir – Co-Founder and CEO of quantum company Aquark Technologies is live!Andrei grew up in Romania in a house with a scientific focus: his mother is a professor of physics, and his father is an engineer. He remembers as a kid going to his mom's lab after school, where his toys of choice were the devices ly…
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Dr. Casey Means uncovers the ancestral roots of mitochondrial health and discusses the modern-day factors contributing to illness and fatigue. Both Dr. Means and Dr. Stephanie provide invaluable insights and actionable tips for optimizing health. Covering topics such as nutrition, sleep, stress, and lifestyle factors, this conversation offers a wea…
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In this episode, we had the pleasure of hosting Kevin Knieriem, the President, Strategic GTM of Clari. Our discussion revolved around three key themes: Data-Driven Companies: We delved into what it takes for companies to become truly data-driven in today's landscape. AI and B2B Sales: Exploring the evolving role of AI and machine learning in shapin…
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Ashleigh VanHouten gives us a deep dive into the world of muscle science and nutrition for women. Along with Dr. Stephanie, she explores the intricacies of muscle hypertrophy, shedding light on topics such as simultaneous muscle building and fat loss, bulking and cutting strategies, and the importance of progressive overload. Whether you're a seaso…
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Today we will be covering part 2. of our show with Andy Paul, the host of the Win Rate Podcast: The Evolution of Sales in the B2B SaaS era ​​Integrating AI into Sales Strategies Leadership and Scaling Sales Teams See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.…
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My latest Quantum Tech Pod with Lawrence Gasman, President of IQT Research, is live! Lawrence Gasman, a renowned expert in quantum technology, hails from North London and is an alumnus of Manchester University, where he studied mathematics and philosophy. He further honed his skills with an MBA from the prestigious London Business School. Over the …
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Menopause expert, Dr. Mary Claire Haver, a board-certified OB/GYN and certified menopause specialist joins Dr. Stephanie in this episode. From debunking fallacies from the Women's Health Initiative to discussing various hormone therapy options, including estrogen, progesterone, and different delivery methods, this episode equips listeners with esse…
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Team: Amber Gregg, James Moore, and Kate Ota. Episode Summary: In this Book Club Discussion, we will have an in-depth analysis of Cassandra in Reverse by Holly Smale. Each month, we discuss a different best selling novel with a strong female lead. *Spoiler alert for the conversation.* Join our lively book club discussion as we share our thoughts, i…
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Today we will be covering three main areas with Andy Paul, the host of the Win Rate Podcast: The Evolution of Sales in the B2B SaaS era ​​Integrating AI into Sales Strategics Leadership and Scaling Sales Teams See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.…
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Dr. Donald Layman is the OG in the field of protein and amino acids. Dr. Layman's expertise spans decades, and his insights have revolutionized our understanding of protein's role in health, from athletic performance to combating obesity, diabetes, and cardiovascular issues. In this episode, Dr. Layman teaches you about the nuances between protein …
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Today we are covering three main areas. 1) the strategies that B2B companies can use to alignment strategy across marketing, rev ops, and sales. 2) how data analytics helps marketing, rev ops, and sales work more effectively together. 3) how should we be thinking about continuous improvement across marketing, rev ops, and sales. See Privacy Policy …
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