Welcome to Amazon Legends! Each week, join host Nick Uresin as he discovers the real-life stories behind successful Amazon Sellers of all sizes and Amazon experts. Go inside the mind of an entrepreneur as guests share the priceless tips and tricks they wish they knew when starting out and scaling up. Every episode reveals a new part of the roadmap to success on Amazon, so check out the newest episode to start your journey or get your operation back on track!
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Winning Formula for Successful Product Launches - Steven Pope - Amazon Legends - Episode #336
1:06:14
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In this week’s episode, we explore the essential strategies for launching products successfully on Amazon with Steven Pope, founder of My Amazon Guy. Steven, a bestselling author and eCommerce expert, shares his proven methods for researching market trends, crafting standout product listings, and executing effective marketing strategies. Discover t…
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Essential Tips for Handling Amazon Financials - Ellen Main & Iona Bird - Amazon Legends - Episode #335
1:18:28
1:18:28
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In this week’s episode, we delve into the essential tips for handling Amazon financials with experts from A2X, Ellen Main and Iona Bird. Ellen, A2X's Partner Marketing Manager, brings her expertise in ecommerce accounting and is the driving force behind the A2X Partner Program, connecting accountants and bookkeepers. Iona, Head of Customer Experien…
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How to Build a Brand and Beat Competition Without Cutting Price - Jason Boyce - Amazon Legends - Episode #334
1:07:55
1:07:55
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1:07:55
In this week’s episode our guest Jason R. Boyce, CEO and Founder of Avenue7Media, delve into essential strategies for building a strong brand and beating competition without cutting prices. With over 17 years as a Top 200 Amazon Seller, Jason shares insights on optimizing product listings, highlighting unique value, and creating a compelling brand …
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The Secret Metrics for High Return on Amazon Advertising - Michael Erickson Facchin - Amazon Legends - Episode #333
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1:01:50
In this week's episode of the Amazon Legends Podcast with Michael Erickson Facchin, CEO and founder of Ad Badger. With nearly a decade of expertise in Amazon PPC (Pay-Per-Click) advertising, Michael reveals the essential metrics Amazon sellers must track to achieve high returns on their ad investments. Discover how to optimize Return on Advertising…
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Amazon's Secret Gems from a Former Amazonian - Andrew Tookey - Amazon Legends - Episode #332
1:16:49
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1:16:49
In this week’s episode with with Andrew Tookey, Co-Founder & CMO of iDerive and a former 10-year Amazonian, as he reveals Amazon's hidden strategies and tools! With experience launching key programs like Fulfillment By Amazon (FBA), Seller Fulfilled Prime, and Brand Analytics, Andrew shares essential insights on optimizing product listings, leverag…
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Top 10 Best Amazon PPC Campaigns - Ritu Java - Amazon Legends - Episode #331
1:06:34
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1:06:34
In this week's episode we discover the "Top 10 Amazon PPC Campaigns" with expert insights from Ritu Java, CEO of PPC Ninja, on the Amazon Legends Podcast. Ritu shares invaluable strategies for maximizing ROI through data-driven PPC tactics, including Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. Learn advanced techniques li…
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In this week’s episode we explore "How to Increase Conversion by Using AI" with our esteemed guest, David Dwek, founder of Market Share Growth. With a background steeped in analytics and ecommerce, David has honed his expertise over the years, specializing in Amazon strategy and leveraging AI to optimize product listings and drive higher conversion…
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How to Leverage Amazon Influencer and Amazon Live to Beat The Competition - Carlos Alvarez - Amazon Legends - Episode #329
1:13:07
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1:13:07
In this week's episode we dive deep into strategies on how to leverage Amazon Influencer and Amazon Live to beat the competition! Our guest, Carlos Alvarez, a seasoned 9-figure Amazon seller and founder of Wizards of Ecom, the world's largest Amazon Meetup group, shares nearly 15 years of expertise in Amazon selling and digital marketing. Discover …
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How to Use The Amazon Creator Connections Program and Win! - Liz Saunders - Amazon Legends - Episode #328
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1:02:12
This week, we dive into the Amazon Creator Connections Program and how it can boost your sales. Our guest, Liz Saunders, an Amazon veteran, shares her journey from seller to influencer and now founder of Fluencer Fruit, a boutique agency that connects Amazon sellers with influencers. Liz, a mom of three and wife to Adam, offers specialized tools an…
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How the Introduction of Amazon's New AI Systems, Rufus and Cosmo, Will Influence Sellers - Vanessa Hung - Amazon Legends - Episode #327
1:02:53
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1:02:53
In this week’s episode of Amazon Legends, we delve into Amazon's new AI systems, Rufus and Cosmo, revolutionizing platform sales. Vanessa Hung, founder of Online Seller Solutions, joins us to optimize catalog, inventory, and account health. From eCommerce Account Manager to Amazon expert and Sellerverse creator, Vanessa shares insights on AI's impa…
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The Success Formula to Remove Negative Reviews - Danan Coleman - Amazon Legends - Episode #326
58:02
In this week’s episode, we explore "The Success Formula to Remove Negative Reviews" with guest Danan. Learn key strategies for managing and removing negative reviews on Amazon, including identifying guideline violations, using tools like ChatGPT for analysis, and persistently filing removal requests through Amazon Brand Registry. We discuss identif…
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The Formula and The Methodology to Increase Profits by 10-15% - Chad Rubin - Amazon Legends - Episode #325
1:03:06
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1:03:06
In this week's episode, we discuss profit-boosting strategies with Chad Rubin, an e-commerce veteran. Chad, who has built and sold companies like Skubana and The Prosper Show, shares insights on pricing strategies, data-driven decisions, and AI in e-commerce. Key points include optimizing Amazon listings, managing ad spend with POAS, and understand…
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A Lively Debate: Where to Launch First? Amazon -vs- Own Website - Alex Nyezhnyk - Amazon Legends - Episode #324
1:09:44
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1:09:44
In this week’s episode, we dive into a lively debate: should you launch your product on Amazon or your own website first? Our guest, Alex, the Founder of Profit Whales and the Witi Witi Brand, shares his entrepreneurial journey and insights into e-commerce and Amazon selling. Alex’s story from a middle-class family in Ukraine to a successful entrep…
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The Emerging Model Of a Fresh External Traffic Source at Predictable Costs - Rob Schab - Amazon Legends - Episode #323
1:08:27
1:08:27
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1:08:27
Welcome to this week's podcast episode! Join us as we explore "The Emerging Model Of a Fresh External Traffic Source at Predictable Costs" with our guest, Rob, the Co-Founder & CMO at Levanta. Rob, a seasoned entrepreneur, shares insights from his experience in revolutionizing affiliate marketing for Amazon sellers. Discover the secrets to leveragi…
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How to Beat the Competition with Product Opportunity Explorer Data - Elizabeth Greene - Amazon Legends - Episode #322
1:03:49
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1:03:49
In this week's podcast episode, Elizabeth Greene, Co-Founder of Junglr, reveals invaluable insights on leveraging Product Opportunity Explorer data to outpace your competitors on Amazon. With the platform boasting over 2 million active sellers, navigating the marketplace can feel like traversing a treacherous jungle. Elizabeth simplifies the proces…
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How to Create a Winning Team for Growing Your Amazon Operation - Jake Schwarzbaum - Amazon Legends - Episode #321
1:18:58
1:18:58
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In this week's podcast episode as we explore the essential steps to build a successful team for your Amazon operation. Our guest, Jake Schwarzbaum, Co-Founder and CEO of Velocity Sellers, shares his journey of overcoming challenges and his commitment to helping brands excel on Amazon. Learn key insights on empowering your team, fostering a culture …
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Practical Tips to Never Run Out of Stock and Project Inventory Accurately - Nathan Grimm - Amazon Legends - Episode #320
1:10:51
1:10:51
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1:10:51
Welcome to this week's episode! Today, we're diving into the dynamic world of Amazon selling alongside Nathan Grimm, a seasoned veteran in the field since 2012. With extensive experience spanning both 1P and 3P platforms, Nathan has collaborated closely with resellers and agencies, honing his expertise in profitability analysis, advertising strateg…
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Fundamentals of Migrating from Amazon Vendor (1P) to Amazon Seller (3P) - Ruben Alikhanyan - Amazon Legends - Episode #319
58:27
Welcome to this week's episode, where we explore the transition from Amazon Vendor (1P) to Amazon Seller (3P) with Ruben Alikhanyan, founder of the PAS Remote E-commerce Department. With over a decade of e-commerce experience, Ruben shares tips and strategies for navigating this shift, covering essential steps, challenges, and practical advice. Lea…
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How to Become a 7-Figure Seller by Using The Post Purchase Process - Michael Kaufman - Amazon Legends - Episode #318
1:02:38
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1:02:38
Join us this week as we uncover the strategies for becoming a 7-figure seller on Amazon through the post-purchase process. Our guest, Mike Kaufman, brings nearly three decades of ecommerce expertise, co-hosting the podcast and pioneering online sales. Learn from Mike's insights on brand development, Amazon post-purchase strategies, and list buildin…
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How to Beat Competition by Brand Building Tactics on Amazon - John Berggren - Amazon Legends - Episode #317
1:01:36
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1:01:36
In this week's podcast, join us as we explore expert strategies for beating the competition with brand building tactics on Amazon. Our guest, John Berggren, Marketing Director at Acquco, brings almost a decade of advertising experience, specializing in driving online sales for DTC and Amazon businesses. John shares invaluable growth hacks and insig…
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Winning Methodology for Taking Sales Away from Competition - Kevin Gawronski - Amazon Legends - Episode #316
1:02:32
1:02:32
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1:02:32
In this week's podcast, we explore strategies for winning sales in the competitive landscape of Amazon. Our guest, Kevin Gawronski, Founder of Gawronski Food & Beverage, shares insights from working with Food & Beverage + CPG brands. As a paid media agency, they specialize in optimizing Amazon, Retailer, and Direct to Consumer media to drive revenu…
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Beating the Competition with Data and Algorithm - Brian Johnson - Amazon Legends - Episode #315
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Join us on this week's episode of the eCommerce Insights Podcast as we sit down with Brian R Johnson, a seasoned eCommerce expert with a 16-year career focused on empowering Amazon brands. Brian shares invaluable insights from driving over $3.0 Billion in brand sales growth through innovative data-driven strategies. Learn how to leverage data and a…
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Performance Marketing Principles for Success - Tye DeGrange - Amazon Legends - Episode #314
1:06:28
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In this week's podcast, join us as we explore Performance Marketing Principles for Success with Tye DeGrange, CEO of Round Barn Labs. Tye shares his journey from direct response work to founding Round Barn Labs, a San Francisco-based growth marketing consultancy. Discover Tye's insights on driving growth and traction for startups through performanc…
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Product Opportunity Explorer Deep Dive - Part I - Elizabeth Greene - Amazon Legends - Episode #313
1:10:04
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1:10:04
Join us this week as we delve deep into the world of Amazon with Elizabeth Greene, Co-Founder of Junglr, an Amazon Seller Growth Agency. With over 2 million active sellers on Amazon, navigating this crowded marketplace can be daunting, but Elizabeth is here to guide us through the jungle and uncover hidden growth opportunities. Drawing from her exp…
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Lessons Learned in Transitioning from Amazon 1P Vendor to 3P Seller - Craig Leslie - Amazon Legends - Episode #312
58:15
Join us this week as we explore transitioning from an Amazon 1P vendor to a 3P seller with Craig Leslie, a seasoned entrepreneur in the restaurant and consumer goods industries. Craig shares strategic insights and practical advice, from business focus to managing family commitments during change. As the force behind San Diego Coffee and The Bean Co…
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The Significance of Timing to Drive TACOS and ACOS – Zack Cohen – Amazon Legends – Episode #311
49:22
Explore the importance of timing in optimizing TACOS and ACOS on Amazon in this week's podcast episode! Our guest, Zack Cohen, Vice President of Operations + Finance at Ruby Hibiscus, shares expert insights on leveraging timing for maximum advertising impact, strategic product launches, and budget allocation. Learn how to adapt to market trends, ut…
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A Hacking Incident All Amazon Sellers Must Be Aware - D. Scott Smith - Amazon Legends - Episode #310
1:11:20
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In this week's podcast, we tackle a critical subject that every Amazon seller should be vigilant about: hacking incidents and cybersecurity. Our guest, D. Scott Smith, a seasoned entrepreneur and "Motivational Listener," shares invaluable insights from his extensive experience in leadership roles and various industries. As a speaker, coach, and men…
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Managing Amazon Keyword Advertising With Low or No Historical Data - Amazon Legends - Episode #309
1:10:20
1:10:20
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1:10:20
Join us in this week's episode as we sit down with Stephen, an Amazon Ads strategist and the mastermind behind AdLabs. Discover expert insights on effectively managing Amazon keyword advertising, even with low or no historical data. Stephen's passion for numbers and frustration with the lack of efficient PPC tools led him to create AdLabs in 2024, …
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Amazonians' Secret Ways to Use Metrics and Grow Sales Profitably - Todd VanderStelt - Amazon Legends - Episode #308
55:55
Welcome to this week's episode! Get ready to unlock the secrets of Amazon sales profitability with Todd VanderStelt, a former Amazonian and the Founder of MixShift. With his extensive experience at Amazon from 2010 to 2015 and subsequent ventures in the Amazon agency world, Todd brings a wealth of knowledge on leveraging metrics to grow your sales …
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Dissecting The Formula for Search Term Isolation in Advertising – Ryan Burgess – Amazon Legends – Episode #307
1:09:11
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Welcome to this week's episode featuring Ryan Burgess, Head of Growth at Intentwise, a leading provider of advanced advertising and analytics solutions for Amazon and Walmart ads. With over a decade of experience in Amazon advertising, Ryan shares invaluable insights on search term isolation and optimizing ad campaigns. From his senior roles at Ama…
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Diversifying Off Amazon Paid Marketing Channels - Jake Madoff - Amazon Legends - Episode #306
1:16:56
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1:16:56
Welcome to this week's podcast episode where we discuss the importance of diversifying off Amazon paid marketing channels with guest Jake Madoff, a seasoned full-stack growth marketing leader. With expertise in growth marketing strategy, paid social, paid search, SEO, and CRO, Jake has a rich background, having led growth at multi-million dollar st…
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Strategies for Expanding Your Keyword Pool - Faith Denniston - Amazon Legends - Episode #305
1:00:58
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1:00:58
Welcome to this week's podcast episode on "Strategies for Expanding Your Keyword Pool"! Our guest, Faith Denniston, is an Amazon expert with over 7 years of experience at My Amazon Guy. Join Faith as she shares actionable tips for navigating Amazon's dynamic landscape, understanding Best Sellers Rank (BSR), and leveraging data-driven strategies to …
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How to Maximize The Benefits of Amazon Mobile - Ryan Flynn - Amazon Legends - Episode #304
1:05:40
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1:05:40
In this week's episode, "Maximizing Amazon Mobile Benefits," featuring Ryan Flynn, CEO of ExpertCPG Commerce! Join us to learn actionable strategies for boosting sales and optimizing your Amazon presence. Discover valuable insights on: On-the-Go Management, Efficient Order Fulfillment, Performance Metrics, Direct Customer Interaction, Marketing and…
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Unlocking Amazon's Most Valuable Badges and Strategies For Effective Utilization - Greg Reniska - Amazon Legends - Episode #303
59:45
In this week's episode, we delve into effective tactics for Amazon sellers to capitalize on valuable badges like Amazon's Choice and Best Seller distinctions. Our guest, Greg Reniska Sr., offers over 20 years of e-commerce experience, both domestically and internationally. We highlight the significance of badges for visibility and credibility, acti…
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How to Structure The Sponsored Product Campaigns - Andrew Bailiff - Amazon Legends - Episode #302
56:26
In this week's episode, we're joined by Andrew Bailiff, an e-Commerce expert managing $1M/month in retail media spend across major platforms. Co-Host of That Amazon Ads Podcast and Co-Founder of AdLabs, Andrew shares key strategies for structuring Sponsored Product Campaigns on Amazon. Dive into foundational steps, auto campaign mastery, manual key…
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Everything You Wanted to Know About Influencer Marketing - Jim Fuhs - Amazon Legends - Episode #301
1:12:19
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Join us this week as we explore "Everything You Wanted to Know About Influencer Marketing" with Jim Fuhs, President of Fuhsion Marketing. With over 30 years of experience blending Marine Corps Leadership with digital marketing, Jim shares unique insights into aligning personal values with business and making data-driven decisions. Dive into discuss…
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Former Amazonian Shares Tips To Overcome Obstacles - Patrick Hanna - Amazon Legends - Episode #300
1:10:08
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1:10:08
Join us this week as we uncover crucial tips for Amazon sellers in our latest podcast episode. Our guest, a former Amazonian with a rich background in training Seller Support teams globally, shares insights on overcoming obstacles in the e-commerce giant. Discover strategies for navigating Amazon's competitive landscape, insights into problem-solvi…
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Breaking Down The Unit Economics And Impact on Scale - Mike Mallazzo - Amazon Legends - Episode #299
1:10:44
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1:10:44
In this week's episode, we delve into the intricacies of e-commerce and Amazon scaling strategies with our guest, Mike Mallazzo. As the co-founder and head of growth at Brandable, Mike brings extensive experience in optimizing unit economics for Amazon and Shopify sellers. Our conversation covers fundamental concepts such as unit economics, key suc…
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Three-pronged Approach To Product Launch - Joshua Rawe - Amazon Legends - Episode #298
1:06:09
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1:06:09
In this episode, delve into the "Three-Pronged Approach To Product Launch" with Joshua Rawe, Co-Founder of AmpliSell. As a former Amazon seller turned industry expert, Joshua shares invaluable strategies, from mastering product design to fostering a robust company culture. Explore the significance of pride and results, and gain insights into distin…
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Why We Do What We Do As Sellers And As Customers - Paul Baron - Amazon Legends - Episode #297
1:29:45
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1:29:45
Join us this week as we dive into the e-commerce realm with Paul Baron, Founder & CEO at Influx Catalysts. With over 7 years of expertise in Influencer Marketing, Paul shares valuable insights into enhancing online presence. Discover the driving forces behind sellers and customers' actions, along with practical tips on user-generated content and tr…
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Converting Target Audiences To Customer Personas - Jonathan Wilner - Amazon Legends - Episode #296
1:05:26
1:05:26
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1:05:26
Join us this week as we dive into Amazon selling and advertising with Jonathan Wilner, an expert with 7+ years of experience. He has personally managed over 1.5 million Amazon listings including PDP creation and content optimization. Discover key strategies for converting target audiences into customer personas. Whether you're a seasoned seller or …
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Driving External Traffic to Amazon The Right Way - Andrew Maffettone - Amazon Legends - Episode #295
1:08:45
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1:08:45
In this episode of Amazon Legends, join expert Andrew Maffettone as we delve into driving external traffic to Amazon. With 15+ years in e-commerce marketing, Andrew, Founder & CEO of BlueTuskr, shares insights on effective strategies and the evolving landscape of digital marketing. Explore the art and science of connecting with consumers on platfor…
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White Hat Hacks For Success From An Amazon Veteran - Melissa Burdick - Amazon Legends - Episode #294
1:04:44
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1:04:44
In this week's episode, dive into the world of Amazon with Melissa Burdick, President and Co-Founder of Pacvue. Drawing from a decade at Amazon, Melissa shares invaluable insights, from the early Wild West days to cultivating an entrepreneurial mindset. Uncover her transition from corporate life to entrepreneurship, shaped by Amazon's culture. Expl…
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How To Increase Rank And Sales While Reducing Wasted Ad Spend - Ankit Goel Ghimire - Amazon Legends - Episode #293
1:04:40
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1:04:40
Join us this week with Ankit Ghimire, Paid Media Specialist at Nuanced Media, as we explore Amazon's winning strategies. 🛍️ Key Insights: Utilize a cutting-edge SaaS platform for efficient data consolidation and strategic decision-making. Enhance product visibility through optimized search queries and a robust keyword strategy. Perfect the art of s…
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A Little-Known Fact About Driving Organic Traffic on Amazon - Chris Moe - Amazon Legends - Episode #292
1:06:18
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1:06:18
Explore the untapped potential of your Amazon business in our latest podcast, "A Little-Known Fact About Driving Organic Traffic on Amazon," featuring Chris Moe, CEO, and Co-Founder of Cartograph. Join us for insights into organic traffic, effective SEO, and advertising strategies. Learn how Cartograph's comprehensive support, from strategy to logi…
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Join us in this week's episode as Eddie, a seasoned Amazon Listing Optimization expert, as he shares insights on "Leveraging Geo Ranking on Amazon." Learn about localized SEO, targeted advertising, and regional preferences. Eddie guides us through Amazon store localization, emphasizing tools for a personalized shopping experience and optimizing shi…
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Using Search Query Performance Report for Immediate Impact - Kameron Harper - Amazon Legends - Episode #290
1:06:43
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1:06:43
Join us in this week's episode as Kameron, with over 11 years in Outdoor Retail and eCommerce, unveils the power of leveraging the Search Query Performance Report (SQP) for instant results in your Amazon business. Kameron's pragmatic approach to operationalizing data brings a unique perspective, blending industry expertise with a passion for the ou…
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Join us in this week's episode as we explore the "Overview of Unknown Amazon Seller Features" with our expert guest, Daniel. With extensive experience in Amazon selling and a background in managing his own Private-Label Amazon brand, Daniel shares valuable insights into lesser-known features that can elevate your selling game. From his teenage days…
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Using AI for Increased Productivity and Profitability - Blair Anderson - Amazon Legends - Episode #288
1:12:50
1:12:50
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1:12:50
In this week's episode, we explore the dynamic world of e-commerce with Blair Anderson, an Amazon e-commerce strategist and entrepreneur since 2008. Blair, with a rich history managing VendorCentral accounts, shares insights from his coding sabbatical as a Senior Software Engineer at Instacart. Now at the helm of an agency overseeing +40,000 SKUs, …
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A Game Changer: Brand Tailored Campaigns - Vincenzo Toscano - Amazon Legends - Episode #287
1:00:11
1:00:11
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In this week's podcast episode, "A Game Changer: Brand Tailored Campaigns," with Vincenzo Toscano, a former Aerospace engineer at Rolls-Royce turned full-time Amazon seller. Having successfully launched multiple products on the platform, Vincenzo, through his consultancy Ecomcy, has assisted over 1000 brands globally. Gain valuable insights into hi…
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