In today's pod Greg is asking us the question "Is your branding making a difference" To learn how to build your brand in an environment built for scoring, visit us at Relaunch U at joinrelaunchu.com or, click the link to join my masterclass: https://www.joinrelaunchu.com/masterclass-registerDi Greg Monaco

Greg Monaco discusses this one word that is guaranteed to change your business mindset! To learn how to build your brand in an environment built for scoring, visit us at Relaunch U at joinrelaunchu.com or, click the link to join my masterclass: https://www.joinrelaunchu.com/masterclass-registerDi Greg Monaco

It's easy to get caught up in the moment and lose sight of your own brand, this causes an inconsistent voice and message. This #brand tip will remedy that. #personalbranding #storytelling To learn how to build your brand in an environment built for scoring, visit us at Relaunch U at joinrelaunchu.com or, click the link to join my masterclass: https…

Greg Monaco talks about the difference between a corporate brand and a personal brand, which is close to nothing. The goals are the same, to create relationships with people. To learn how to build your brand in an environment built for scoring, visit us at Relaunch U at joinrelaunchu.com or, click the link to join my masterclass: https://www.joinre…

Greg Monaco speaks about those times times when you felt energetically drained with a particular action—like you were experiencing resistance and frustration, where your tolerance and energy levels were low. What were you doing? How were you affecting others? What did it feel like for you? These moments can bridge any aspect of your life; work, fam…

Greg Monaco provides a personal branding tip on helping you find clarity for your brand idea. Writing a 100-word story is a way that you can create form around the foggy. All ideas are fragile, but if you make the effort to write a story about your idea, you'll have a reference point, and a consistent reminder so you can remain focused and clear. T…

You aren't paying attention if you haven't noticed how work has changed over the last couple of years. First off, the job market is through the roof. The second thing is that you have a lot more agency, over how you engage in work and how you design your work life. And if you haven't been investing your time and energy in building your voice and st…

“Island” Mike is a passionate sailor who lives on a stunning 50-foot sailboat just three blocks from where I work. Every day, I see him working on his boat, sanding, painting, perfecting. But Island Mike isn’t just maintaining a sailboat; he’s crafting unforgettable experiences with his sailing journeys which are open to the public I had the pleasu…

My big aspirations as a budding creative led me to NYC. I made appointments with a handful of Creative Directors all of whom I admired. They were unanimous in their criticisms of my portfolio. "This ad is lame." "That ad is hokey." "The first headline works, the other two, meh." "I've seen this idea before and they did it better." Gut punch after g…

One of the biggest mistakes you can make is trying to appeal to everybody. When your brand is trying to speak to everybody at once, your customers will likely get confused. Their experience is akin to listening to multiple songs at once. Your communications become a cacophony of different ideas, messages, and—frankly—noise. In order for you to crea…

Go to LinkedIn and check out a profile, any random profile. You'll notice that it's hard to get through. It's boring. Most of them are like this. I'll tell you why. Most people will want to explain their career in short form in the "about section." They'll break it down. They'll summarize it. The "about" section valuable real estate that LinkedIn p…

Greg Monaco describes the first step in any brand initiative and how important a step it is. Are you building a personal brand? Or are you building a corporate brand? The architecture for your brand will help you focus your energy in the right spot. To learn how to build your brand in an environment built for scoring, visit us at Relaunch U at join…

I've built several businesses in my day with varying degrees of success. They all had two things in common. Number one, they were born from an idea I fell in love with. And the second thing, and this is across the board, none of them came with an instruction booklet. That means I had to figure it out on my own. In one case in particular, I spent te…

I received a thank you note from a colleague. I made an introduction for this person, and he wound up hiring that person. Win/win for my friends. I made his life a little easier. The thing is, I didn't even remember that I had made the introduction. But he did. And he remembered me because of it. It doesn't take much, but when you prove you are on …

Stagnation is not an option for us brand builders. Here is a simple trick to increase your rate of development as a brand. And this trick comes from my ski racing 16-year old son. He knows what it takes to get better. As a matter of fact, we all know what it takes, we've only forgotten it. To learn how to build your brand in an environment built fo…

A friend of mine is a really talented designer and an amazing painter as well. And he makes most of his money doing corporate design work and makes a little bit of money by selling his paintings. He would like to flip that. He would love for his full-time vocation to be painting and selling paintings. He greets it with a little trepidation because …

When the World Cup is here! I love when this event comes around every 4th year. But a few years ago the world cup has been tainted as the host country, Qatar has been blasted in the press for human rights issues. FIFA (soccer's global governing organization) has been taking heat for choosing Qatar as the host. This is a perception problem, and ther…

You've got an idea that you want to turn into income. Your first instinct may be to start creating a website or other materials straight away. Resist this urge. It may seem productive but it's not. It's a delay tactic. And a paradox. You are acting in a way that keeps you from acting productively. When you've got an idea you need to voice it first.…

You’re working so hard on your brand yet, sometimes you feel like you’re spinning your wheels. You’re aching to achieve a certain endpoint, where all your efforts magically come together. This is the problem: deciding that our branding efforts should have an end. The beauty of branding? There is no end. It’s an infinite game. And infinite games hav…

Maybe you have a job right now that you're comfortable with, and you've got good income and great benefits but there's something out there that's calling to you. Or maybe at this point in your career, it's gnawing at you. I was a professional soccer player, an architectural photographer, and an advertising copywriter. And each of those vocations ha…

Top 5 Reasons Branding is a Bad Idea for You 1. You have to know your market. Sounds like homework. No thanks. 2. You must stand out in the crowd. Blending in has its perks like not having to talk to people. 3. You need to get the word out. That takes effort, time, energy, even money. Who has any of that? 4. You have to be consistent. Telling the s…

Know Your Audience. Accomplish the Impossible. Daryl Davis is a blues musician. One night after a show he is approached by a man who compliments his music. After a drink at the bar and some bonding over the blues, the man drops a bombshell on Daryl. You see, Daryl is African American. And this gentleman who loves his music happens to be white. The …

Have you ever heard of a failure resume? The idea behind a failure resume is to track those times we didn't quite hit the mark. Reflecting on these moments can be beneficial lessons learned. Here's a little something from my failure resume: I got my first chance to be a “floor director” during a live video shoot. Among other things, my job was to c…

A new client with a funny little idea walked into our office. He was selling car antenna ornaments. Yes, silly little decorations you can affix to the antenna that was attached to your car. He couldn’t keep these things on the shelves. People loved them. He didn’t see his product’s obsolescence coming as fixed car antennas became a relic of the pas…

I have a dream of owning a lake house. Or a beach house. Or a mountain house. Or all three! I’d like to build a minor empire in real estate that earns income while I’m biking through Europe. Nice vision, right? After talking with a few friends in real estate, my beautiful vision started to crack. The process of renting and/or flipping sounded insan…

I met up with a friend who I hadn’t seen in ten years. It felt as if we’d never been apart. The relationship picked up exactly where we had left it. The decade of time in-between shrank to nothing. This is a goal for brand-building: to create an experience that your customers come home to again and again. When your customers exit your life and re-e…

My old agency found a scrappy way of attracting new clients. We scoured the newspapers (yes, actual newspapers) for current ads that local businesses were running. We found the ads that were, well, less-than-good. We redlined the heck out of ‘em searching of every detail that we could improve. Copy, design, photography, logo, tagline, call to actio…

I attended a business event unlike any other. And it wasn't until the very end that I found out why it felt so unique. The hosts, Kristin and Chuck, revealed that they do not shy away from doing the "elaborate and unnecessary." What does that mean? Well, the event was camping-themed. This theme played into the presentations, the communications, the…

After receiving email after email from Squarespace pleading with me to upgrade my website, I reluctantly decided it was time to stop putting it off. I took to YouTube with the search, “Why should I upgrade my squarespace website from 7.0 to 7.1?” A video pops up with the exact title as my search query. It was a good video, I was convinced that I ne…

Rick Barry is a basketball Hall of Famer. He had the highest free throw percentage in the league for seven seasons. To this day, he has the fourth-highest free throw percentage. Ever. He played the game 50 years ago. And his record free throw percentage remains in the top 5. Incredible. Even more incredible is how he did it. He shot every free thro…

Scroll. Consume. Forget. Repeat. This is how I surf the feeds. Why does the majority of content vanish from our minds as quickly as it appears on our screens? No impact. But every now and then you’ll find something that sticks. But the hit rate is very low for two reasons: 1. Low bar on creativity. Most stuff, frankly, isn’t interesting. 2. High no…

As you likely heard, Carl Weathers passed away. His role as Rocky’s “Apollo Creed” had a profound impact on me as a pre-teen. I remember the swagger and confidence of his character. I don’t know much about Mr. Weathers beyond his commitment to the role of Apollo. For 120 minutes, he transformed into the heavyweight champion of the world in my eyes.…

My family is relentlessly competitive. Some of my earliest memories were of my father’s victory dances when he beat his 8-year-old son (me) at whatever game we happened to be playing. Competition was everywhere—even in my childhood neighborhood. Juggling a soccer ball was a big deal around the cul-de-sac. We juggled everything: footballs, basketbal…

I had a Zoom call with a 25 year marketer. He's interested in finding his next gig, even though he’s tired of the grind. I can see that he's thinking about the most tolerable situation using the skills he already has. As we were having the conversation, I noticed his background on the Zoom call. His home is gorgeous. Light is pouring in. It's metic…

I met Gary Vaynerchuk in the early stages of his company, VaynerMedia. We were collaborating on a project. My impression of him: Fast talker. Opinionated. Had all the answers. Blowhard. Fast forward to today: Gary has 4.5 million YouTube followers. He commands $200,000 per speaking gig. What changed in Gary? As far as I can tell, nothing. He’s the …

Greg Monaco's breakthrough in rebranding his community, formerly "Fearless Brands," underscores the power of jotting down and sharing ideas. Writing helped clarify his thoughts and attract support, even as he developed a new website and logo with limited initial enthusiasm from others. Monaco learned that while no one may care as deeply about an id…

GARMAN Live From The Monaco Grand PrixDi Garman DJ

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