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Sales advice for the non-salesy
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SoundAdvice Podcast with Phyllis and Kelvin Nichols is for business people looking to make an impact. We cover how-to tips to expand your reach, create genuine connections and grow a client list of raving fans. We're here to help you share your vision and your voice. SoundAdvice is showing you how to amplify your message. Because who you are, and what you do, matters.
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It's time to embrace your expertise AND the fact that you are going to be talking about this over and over again. In late 2020 we started looking at podcasts that were performing well. That incudes those that were growing via conventional metrics like downloads AND podcasts that were helping our clients grow their reach and impact – that’s our main…
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What’s the GAP? The GAP is the space between listening to your show and hiring you or buying from you or attending your event – whatever your key goal is for your show. Understanding the GAP and knowing how to bridge it is KEY to using your podcast to successfully bring in new clients and revenue. I know it will seem obvious but this is often NOT d…
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The Biggest Myths and the Secret About Podcasting That Everyone Gets Wrong Podcasting is one of the best ways to demonstrate your expertise, serve your audience and grow your reach. We’ve seen our podcasters create connections, grow their revenue and establish themselves as industry experts. Myth One There are already too many podcasts and/or there…
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The Four Seasons Hotels and Resorts are known for their experiences of exceptional quality. These are not just words on a mission statement, it's part of what they do every day. Helping to create a transformation for your clients is similar. It's often on-going process and it requires intention. It also requires clarity and confidence. This episode…
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Bring more of YOU to your show. Let your audience connect with you, and grow a community of listeners. Today is the third part of the ROY formula for podcast growth. R – Relevance O – Opinion Y – YOU Being yourself, relatable, and personable on your business podcast can offer numerous benefits that contribute to the success and impact of your show.…
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Di Phyllis Nichols and Kelvin Nichols
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Mastering Growth Strategies: Unlocking Podcast Success Through Relevant Content Discover the surprising twist in the world of podcasting. Dive into a story that unravels the power of staying true to your core content, while also exploring the game -changing potential of timely topics. Aspiring podcasters, listen closely. This story holds the key to…
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Today I’m talking to a new SoundAdvice team member Delia Peterson. She helps us with written content to support the podcasts we edit and publish for clients. She also does this for the Impact Theory podcasts, all 5 of them, among her other clients. A mutual friend and business peer Diane Luzny connected us and Delia being the go-getter she is, reac…
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If you have a podcast, it’s time to get it on YouTube. For some time now we’ve been advising our clients to put their podcast on YouTube. No video required. It’s now a part of our podcast start set up process. If you host with Libsyn (use code: soundadvice to get a month for free) you can link your YouTube channel and when you publish a new episode…
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Welcome Andrew Moses! He joins us on the podcast to talk about his podcast Everybody Pulls the Tarp, networking, starting a non-profit, sports and more. Andrew is focused on sharing stories of athletes, Olympians, CEO’s and other leaders. They all share one common thread; a willingness to do what it takes to be successful and to lead successful tea…
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Kelvin and I are sharing our recommendation for the recording software we consider one of the best. We’re using this platform and advising our clients to use it as well. This is one of the things that we are asked about the most. For good reason. Recording good quality audio shouldn’t be hard to do, or overly expensive. There are lots of options ou…
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Please tell me it’s time to travel to some exotic beach destination. After listening to this episode, you’re going to want to plan your next vacation! Jamie Weitl, the founder of Pineapple Escapes and the Travel Tidbits podcast joined us to talk about travel (of course) and podcasting. She’s always coming back from some place fabulous or she’s pack…
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Sandra Scaiano joins us on the podcast to talk digital marketing, online memberships, big picture work, and of course, podcasting. Sandra has the unique (and covetable) ability to help her clients imagine the big picture, the vision for their business. She also has the tech skills to help those big ideas come to life. People who work with her, get …
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Your editor wants your podcast to sound AMAZING. Recording doesn’t have to be challenging. We want to make it easy for you. We’ve talked about your recording setup, what software to use, and reviewed microphone options. Here are a few tips that will help your editor. In the words of Jerry McGuire, help me help you. (I just realized how old this ref…
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Jennifer Owens, one half of the genius behind the Breadwinners podcast was our guest on this episode. Jennifer is an editor and content strategist, advisor and advocate, board member and speaker. While Jennifer can find stories anywhere, her passion lies in women’s issues, workplace and parenting trends. She is a quotable public speaker and is feat…
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Today’s guest Kate Hanley podcaster, author, New York Times bestselling ghostwriter and personal development coach. Her books include Stress Less, A Year of Daily Calm, The Anywhere Anytime Chill Guide, and How to Be a Better Person, 400+ Simple Ways to Make a Difference in Yourself--And the World. Her podcast, How to Be a Better Person with Kate H…
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Ashley Valliere and Melissa Chatigny, the creators and co-hosts of Sugar for Your Lemonade joined us to talk about podcasting, subconscious imprinting, Olympic weightlifting (OMG) and more. Hear how they decided to join forces to create their podcast. They have such great energy and it’s clear they know each other well. They also share how the name…
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Doctor, mom, blogger, and podcaster Sarah Hart-Unger joins us on the podcast. She’s been blogging since 2004 and podcasting since 2016! She shares how creating content has helped her though different phases in life, and why she started podcast number two in 2020. Find out: • How Best of Both Worlds (with Laura Vanderkam) came to life. Great insight…
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Jen Lehner joined Kelvin and I on the podcast and talked about her journey starting her podcast. You’re going to love hearing how she got Gary Vaynerchuk to record the intro to her podcast. It’s such a good story and a great reminder that little bit of persistence and the willingness to ask is everything!She also breaks down how she got Seth Godin …
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Patty is heading to her 3-year podcast anniversary later this summer! She and I had a great conversation about her podcast and of course she drops some #soundadvice too! Find out why Patty started her podcast and why she felt motivated to interview and highlight the amazing people that have helped her. She also explains why podcasting feels so "rig…
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Today we are joined on the podcast with Catherine Avery, the creative genius and visionary behind the Uncluttered Office podcast. She launched in June of 2019 and publishes weekly. Her show is a blend of solo episodes where she shares her expertise (she's a great teacher) and interview episodes with other productivity experts. You'll love hearing h…
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Laura is one of those people who understand the value of real conversations. Not superficial chit-chat but discussions about things that matter. She’s a great listener and has a natural curiosity about all kinds of things. Her podcast Making Space for Conversations That Matter is a great example of her gifted combination of genuine interest in peop…
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Do you have a message to share? Are you looking to raise your business and personal profile? Do you want to highlight a cause that’s important to you? Being interviewed as a guest on podcasts is a great way to expand your reach and connect with amazing people. Podcasts are the perfect platform. The reach is real, the audience is there because they …
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Today I’m testing microphones.I’m not going to do the normal… there are two main types of microphones, blah blah blah. … because that is boring. What I am going to do is give you a sample recording of different types of mics that I own. There is no sponsored content here, just a number of microphones that I have accumulated over the last several ye…
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One of the best things about having your own podcast is the ability to interview smart, interesting people. These connections allow you to expand your personal and professional network all while creating amazing content. Even better, it’s a platform that you own and one that can potentially reach listeners world-wide. That’s why I’m breaking down t…
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Jen started her podcast to be of service to her clients and others. She's a teacher and coach who knows how to pull the great ideas out of her client's heads so they can stop thinking and start taking action. One of Jen's superpowers is knowing how to develop messages that resonate. She shares how she does it and more in today's podcast. Learn more…
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Don't let tech stop you from recording your podcast. There are lots of options and one (or more) will work for you. Kelvin outlines the most popular options and the pros and cons of each. Find the podcast recording option that works for you. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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There are a lot of great resources available for podcasters. Today I'm sharing the 3 I like best. A host, a piece of equipment and recording software. All 3 help me record and publish great sounding audio content. See links in episode notes. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Ep35 Laura Vanderkam Learn more about your ad choices. Visit megaphone.fm/adchoicesDi Phyllis Nichols and Kelvin Nichols
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Podcast recording best practices for your home and office. Kelvin shares the 5 key things that will help you record great quality audio no matter what space you use for your "studio." Learn more about your ad choices. Visit megaphone.fm/adchoicesDi Phyllis Nichols and Kelvin Nichols
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Podcasting is growing up and it's changing how content is create and how it's consumed and that's a good thing. This quick rundown explains what's driving changes and how it's going to help podcasters moving into 2021 Learn more about your ad choices. Visit megaphone.fm/adchoicesDi Phyllis Nichols and Kelvin Nichols
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Podcast news from SoundAdvice. Google puts playable podcasts in search results. That means that people will be able to listen right from the results page! Google also says soon, you won’t need to type the word podcast at all – we’ll let you know when that update happens. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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We use 2 key standards when evaluating software. One – does it provide us with great quality audio and two is it easy to use. Cost and accessibility are factors too but thankfully those are now less of a concern than they used to be since there are so many free or low cost options.Sharing the pros and cons of Zoom ZencastrAudcacity Squadcast Learn …
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Podcasting doesn’t require any degrees or certifications or special training. Be willing to share what you know from your unique perspective. Today's episode details the one thing that will set you up for podcasting success. Learn more about your ad choices. Visit megaphone.fm/adchoicesDi Phyllis Nichols and Kelvin Nichols
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Grow our audience with reviews. I’m going to share one of the strategies that you can use to get your podcast noticed more often – by the apps and in all types of searches.Being easy to find means it’s easy for more people to subscribe and become part of your loyal audience. A podcast with more reviews is going to be considered more relevant than o…
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One of the best things about podcasting is the opportunity to talk to amazing, interesting people. Today’s guest was introduced to me by a mutual connection. He thought she and I would hit it off and sent an email introducing us. She says you can think of her as your WordPress BFF – which is awesome and the truth! She has taught over 7,000 (non-tec…
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Brigitte is back!Join Phyllis and guest Brigitte Lyons as we talk pitching and podcasting. Today we focus on how to make your show great by booking amazing guests. This approach will help you shift your perspective. What if you got great guests who made news or taught you something new? Brigitte breaks down how-to! Learn more about your ad choices.…
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Brigitte Lyons is the founder of B, a boutique PR and digital marketing agency that supports CEOs in taking their platform, and their companies, to the next level.Brigitte shared a ton of actionable info that will help you grow your podcast audience and be recognized as an expert and thought leader. Listen, learn and then put these great strategies…
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Today’s podcast guest Teresa Cleveland shares her tips and resources for planning a successful 2019. Teresa Cleveland is the creator and founder of The Entrepreneurs Toolbox, the only Online Business Management firm that uses the no-nonsense approach to get sh*t done. She lives to organize and manage projects for busy business owners and entreprene…
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Instead of planning to plan (and then not doing it) today we talk about a few simple steps to help planning go smoothly. Specific how-to info as well as tools and favorite resources are shared to make it easy to go from big-picture to daily tasks. Learn more about your ad choices. Visit megaphone.fm/adchoices…
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Building Community Alexa Flash Briefings Messenger Bots and Learning to Live on the Front Row with Jen Lehner
Podcast Roundup with Jen Lehner Jen Lehner, the founder of the Front Row Facebook group and the Front Row VIP was on 4 (count’em) podcast episodes. Jen was amazing and shared a ton of great information about digital marketing. If you don’t know Jen, you should. She’s one of the most generous people you’ll meet anywhere, but especially in the world …
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Jen Lehner is a digital marketing strategist, podcaster, adjunct professor of digital marketing at Cleveland State University and founder of the Front Row mastermind for entrepreneurs. She lives in Shaker Heights, Ohio with her husband, 3 kids and a golden retriever. She’s our guest-host and boy, does she share some great info! This is the 4th in o…
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Jen shares 3 specific strategies that work for using messenger bots to engage. We also talk about the future of audio and video content. Hint: it's going to continue to grow. 3 Killer marketing ideas that you can make your own. So good, and so relevant no matter what type of content you create! Learn more about your ad choices. Visit megaphone.fm/a…
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Jen Lehner is a digital marketing strategist, podcaster, adjunct professor of digital marketing at Cleveland State University and founder of the Front Row mastermind for entrepreneurs. She lives in Shaker Heights, Ohio with her husband, 3 kids and a golden retriever. She’s our guest-host and boy, does she share some great info! This podcast is abou…
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This podcast is about Alexa Flash Briefings and why you should be running to your laptop to create yours! Seriously, listen to this episode, go to the resources linked in the show notes page and get your briefing set up! Learn more about your ad choices. Visit megaphone.fm/adchoicesDi Phyllis Nichols and Kelvin Nichols
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The popularity of memberships and recurring revenue isn’t new. What works and how to build community is today’s topic and expert Jen Lehner of the Front Row VIP group shares some how-to tips. She’s built a community that has continuity. It’s a genuinely warm and welcoming group thanks to Jen’s leadership. Jen founded the Front Row as a Facebook gro…
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The popularity of memberships and recurring revenue isn't new. What works and how to build community is today's topic and expert Jen Lehner of the Front Row VIP group shares some how-to tips. Learn more about your ad choices. Visit megaphone.fm/adchoicesDi Phyllis Nichols and Kelvin Nichols
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Jen Lehner is a digital marketing strategist, podcaster, adjunct professor of digital marketing at Cleveland State University and founder of the Front Row mastermind for entrepreneurs. She lives in Shaker Heights, Ohio with her husband, 3 kids and a golden retriever. She’s our guest-host and boy, does she share some great info! Join Front Row VIP J…
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Jen Lehner of Front Row and Front Row VIP joins Phyllis to tolk about her own podcasting story and how she got Gary Vaynerchuk to recorde her podcast intro! Don't miss the digital marketing gold she shares - complete with how-to details! Learn more about your ad choices. Visit megaphone.fm/adchoicesDi Phyllis Nichols and Kelvin Nichols
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This episode covers a few things you need to do before you grab the mic and start recording. Select a good title. The best method is to play with word combinations unless you’ve been inspired and already have that covered. A good title can: Tell us a who you are talking to. The Being Boss Podcast does this really well! Being Boss: Mindset, Habits, …
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