I migliori Small Business Marketing Advice podcast (2024)

1
The Power of Purposeful Content featuring Peg Fitzpatrick 40:17

5d ago40:17

40:17

Are you tired of aimless scrolling and muddled marketing strategies? Do you want to create more purposeful content that attracts more engagement and drives real results for your business? This week, we’re joined by social media strategist and author Peg Fitzpatrick to talk about content creation for small businesses. We dove deep into the power of …

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Mastering Mindset and Overcoming Limiting Beliefs for Social Media Success 26:04

3d ago26:04

26:04

Are you struggling to make an impact on social media? Do you find yourself obsessing over likes and followers while burning out on content creation? Let’s talk about how to overcome these challenges. In this episode of Stop the Scroll, Heidi is spilling the secrets to shifting your mindset for a more rewarding and sustainable approach to digital ma…

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Authentic Lead Generation Strategies featuring Lauren Najar 42:30

19d ago42:30

42:30

Who wants more leads? We all do, right? Leads are, after all, what drives business growth, which we all ALSO want. This week, we’re sitting down with business coach and agency owner Lauren Najar to discuss innovative lead generation and engagement strategies. Lauren shares her top tips for identifying and nurturing potential clients by focusing on …

1
Essential Instagram SEO Hacks for Organic Growth 19:37

26d ago19:37

19:37

Did you know that social media platforms like Instagram are being used as search engines? SEO isn't just for your website anymore my friends. With more and more people using social media platforms like Instagram and TikTok as search engines, it's crucial to optimize your content to be easily found by your ideal audience. This week, I’m diving into …

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Why Going Viral isn’t a Social Media Strategy 23:05

1M ago23:05

23:05

Everyone wants more views, and more followers in the social media space. So many business owners have said to me, “I want to go viral.” Hard stop y’all. Going viral is nice, sure, but it’s not a part of a well-rounded social media strategy. In this episode, we’re talking about the obsession with going viral on social media and why it shouldn’t be a…

1
Marketing Funnels Made Easy with Kristi Mitchell 29:23

1M ago29:23

29:23

What’s a marketing funnel? Do you have one? This week, we’re diving into the essentials of email marketing and social media, emphasizing the importance of nurturing your audience through effective marketing funnels. Our guest Kristi Mitchell is sharing her mission to simplify marketing for businesses by leveraging multiple funnels tailored to diffe…

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Holiday Marketing Tips for Q4 Success 20:39

2M ago20:39

20:39

Can you believe we’re nearly in Q4?! As we head into the time, now is the time to plan ahead - regardless of whether you’re a retail/product-based business or a service-based provider. From setting achievable goals to designing holiday offerings and mapping out marketing calendars, this episode will guarantee that you can end the year with a bang. …

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Best Practices on How to Master Instagram Reels 28:26

2M ago28:26

28:26

Are you itching to get more out of your Instagram reels? Recently, Meta shared a document on how to maximize your impact on Reels. We’re breaking down the recommendations so they’re easy to understand, and implement into your own Instagram strategies. The biggest takeaway is the importance of entertaining, digestible, and relatable content that wil…

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Why You Shouldn’t Rely Solely on Social Media Marketing to Promote Your Business 21:23

2M ago21:23

21:23

How many ways do you market your business? Are you relying solely on social media? Fun fact: 49% of consumers discover businesses through offline sources. If you’re not already, you should integrate offline marketing channels such as networking, print marketing, and public relations into your overall marketing strategy. Today, we’re sharing practic…

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Why Tracking Unfollows is Hurting Your Social Media Strategy 20:22

2M ago20:22

20:22

How often do you track your followers? Do you get anxious when you see five new followers come in, but your follower count is lower? I think a LOT of business owners get stuck in this cycle of follower count which doesn’t really drive anything strategically. In this episode, we’re talking about why tracking unfollows can trigger anxiety, imposter s…

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How to Start Marketing Your Business on a Budget featuring Alanna Brannigan 22:38

2M ago22:38

22:38

Being a solopreneur is tough work, and being a solopreneur who struggles with marketing is even tougher. This week, I’m chatting with Alanna Brannigan of Harvest Moon Marketing about strategies for solopreneurs, from selecting the right digital platforms to how to leverage free marketing tools and how to quantify your efforts to know if you’re real…

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Strategies to Overcome Social Media Burnout as an Entrepreneur 28:40

3M ago28:40

28:40

Are you overwhelmed by social media? Do you struggle to keep up with it and feel like it’s taking away from more meaningful work in your business? Social media burnout is a real thing y’all, and as entrepreneurs we probably feel it the most since it’s a tool we use to help our businesses be successful. In this episode, I’m talking about how the con…

1
Content Ideas for Boring Industries 15:29

3M ago15:29

15:29

Some industries, as many a social media manager will tell you, are easier to create content for than others. They’re just a little…sexier if you will. Other industries, especially among service providers, can be… seemingly boring. But, as Marcus Sheridan taught us with his wild success as a pool company through content marketing, even boring indust…

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The Power of Storytelling in Marketing with Dan Coughlin 34:46

3M ago34:46

34:46

How do you add value to your audience? We hear that a lot in marketing - always add value. This week on Stop the Scroll, we’re chatting with Dan Coughlin of Get Hyped about storytelling, influencer marketing, and adding value to your audience. We’re diving into the challenges and changes in influencer marketing in recent years, the importance of ad…

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How Marathon Training Inspired My Entrepreneurial Journey 29:24

3M ago29:24

29:24

Marathon training and managing a business may seem like two different worlds, but they share countless parallels. From goal setting to overcoming setbacks and challenges, and finding a community to hold you accountable - the similarities when you’re just getting started are far too similar. Drawing from her own journey in both training for marathon…

1
How to Choose the Best Social Media Platforms for Your Business 24:27

4M ago24:27

24:27

Are you trying to show up in all the places on social media? Chances are, if that’s you, you’re probably a bit overwhelmed. Whether you're managing social media by yourself or seeking a strategic social media partner, this episode breaks down the fundamentals. We’re helping you align your social media presence with your business goals, from underst…

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The Power of Pinterest to Grow Your Traffic featuring Bonnie Conrad 32:34

4M ago32:34

32:34

Do you use Pinterest? You might be missing out! This week we’re chatting with digital strategist Bonnie Conrad about pinterest strategies, and the importance of UTM codes to measure your marketing efforts. Bonnie shares tips about maintaining a consistent Pinterest strategy, sharing their journey from seeing no results to significant growth by pinn…

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Mastering Your Brand Messaging featuring Mackenzie Fleming 35:24

4M ago35:24

35:24

Is your copy compelling? What even IS compelling copy? And how does copy differ from content? This week, we’re talking about brand messaging for small businesses. Mackenzie Fleming is a seasoned copywriter and brand messaging mentor, shares her expert insights on the foundational strategies behind compelling copy and content writing. We discuss the…

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Organic SEO Strategies for More Website Traffic : Featuring Barb Davids 37:10

4M ago37:10

37:10

Are you creating content for your website? If you want to rank online, you need to be. This week, we’re talking with Barb Davids about the importance of creating optimized, high-quality content for your website. Barb has a background in photography, which led her to digital marketing and now, an SEO expert. She has a unique approach that debunks th…

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From B-Roll to Talking Heads: Crafting Authentic Instagram Reels 21:31

5M ago21:31

21:31

Ever wondered why reels are so essential for your Instagram strategy or struggled with being on video? You're not alone! This week we’re chatting about all things IG reels! From increasing engagement to reaching new audiences, reels are truly essential to any Instagram strategy. On this episode, you’re getting tips about batching content, leveragin…

1
How to Map out a Social Media Content Calendar 15:33

5M ago15:33

15:33

Got time off this summer? With vacations and downtime on the horizon, how can you maintain your online presence without feeling overwhelmed? I’ve learned that planning is key to being consistent. This week on the podcast, we’re talking about how planning your content, and building your content calendar helps you stay consistent online while reducin…

1
Demystifying Social Media Metrics: The Metrics that Actually Matter 26:56

5M ago26:56

26:56

Are you overwhelmed by social media metrics? 🤯 You're not alone! Have you ever wondered if your social media metrics are truly reflecting the success of your marketing efforts? You’ll never know unless you know which metrics actually matter when it comes to social media! This week we’re chatting about the importance of looking beyond vanity metrics…

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How to Create Relatable and Impactful Social Media Content 18:25

5M ago18:25

18:25

How does your business show up online? Now, more than ever, people do not want to be sold to when they’re scrolling through their favorite social media platforms. That’s why it’s so crucial to mix up your content and show the human side of your business. But how do you balance those posts that you share your services and the value of working with y…

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Why You Need an Email List (and how to build it) 19:55

6M ago19:55

19:55

I’m a stickler for the fact that social media is rented space. Every time Instagram goes down, the marketing world freaks out - but you know what works? What doesn’t go down? Email marketing. This week, we’re discussing the how and whys of email marketing. With 4 billion daily email users and an ROI of 4000%, email is a goldmine for customer acquis…

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What You Need to Know About the Latest Instagram Algorithm Updates 17:32

6M ago17:32

17:32

Feel like you can’t keep up with all the changes and best practices to be successful on social media? It’s not just you. Instagram and Meta are ALWAYS changing. It can often feel like what works one week doesn’t work the next. It’s frustrating when you feel like you have a strategy and then the next week a tornado swoops in and nothing works the wa…

1
Marketing Isn’t Your Sales Team, and other Business Lies 19:11

6M ago19:11

19:11

What’s a business lie that you’ve been told? Or a misconception you have about the various roles within business. That marketing and sales are one in the same? Lies! They are not, and I’m here to tell you exactly why. (I mean if you’re a solopreneur they are kind of the same however, they’re also not… but that’s a different story.) In this episode,…

1
Bad Social Media Habits to Break 22:46

6M ago22:46

22:46

We all know about those social media “best practices” right? Some of them…that we’re hanging onto might be a bit dated and are hindering our reach and engagement online. These are what I call marketing bad habits. And we all have them. We all think we know everything when it comes to marketing our businesses best, but sometimes, what we think is be…

1
How to Avoid Content Creation Burnout on Social Media 18:19

6M ago18:19

18:19

Let’s talk about content creation burnout. It’s a real thing, there are marketers out there who are ALWAYS just creating. Unfortunately, we all face content creation hurdles. We all hit creator's block once in a pink moon. But, you don’t always need to create your content from scratch, Today, we’re discussing strategies for repurposing old content …

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How to Repurpose Your Content for Social Media and Where to Find Content Ideas 24:29

7M ago24:29

24:29

Are you struggling to find fresh ideas for your social media, blog, or podcast content? We often hear that we should be repurposing our content. But how do we know what’s the best content to repurpose and where should we repurpose it to? And what about new content ideas? How do I come up with those? Well, you are in luck because today, I’m sharing …

1
What is Actually in a Social Media Strategy: My Five Step Framework! 16:34

7M ago16:34

16:34

The one thing we all want to know is how the heck do we win online? I mean really, how do we win on social media? In today’s episode, I’m breaking down what goes into a winning social media strategy and how you can elevate your social media accounts. I’m answering questions like Why do you need to define your value proposition and how it’s going to…

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My Passion for Content and Social Media Strategy and How You Will Benefit From it! 18:55

7M ago18:55

18:55

In the world of social media, we all strive to create content that captures our ideal client’s attention and gets them to stop doom scrolling. I’m super passionate about creating content, educating business owners about the benefits of social media marketing, and how to repurpose all this content you are creating because the content creation wheel …

1
Welcome to Stop the Scroll! A Social Media podcast 1:02

7M ago1:02

1:02

How do I grow on social media? What's the best type of content to post? What are the latest best practices on Instagram, LinkedIn, and every other social media network? And how do I even know if what I'm doing on those platforms is even working? Welcome to Stop the Scroll, a podcast dedicated to helping small business owners like you thrive online.…

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What Does Keyword Difficulty REALLY Mean? 6:23

2+ y ago6:23

6:23

Ever wondered what keyword difficulty really means? You may have seen the phrase low competition keywords or keyword difficulty on tools like Semrush, Ubersuggest and Ahrefs and not been totally sure what level of keyword difficulty you can tackle. This toolbox tip seo episode will get straight to the point. How much does keyword difficulty matter?…

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How To Hire An SEO Agency | Grow Your Retail Business Today 54:04

4y ago54:04

54:04

How to hire an SEO Agency, is a problem I have faced in the past, and I know pretty much anyone out there running a small or even a larger business faces. How do you quantify if what you're being pitched is realistic or even going to cut the mustard? As someone who both DOES Search Engine Optimisation for my own businesses and others - and has hire…

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Shopify SEO Tips | 4 Tricks To Ranking Better on Google | The Retail Podcast 31:38

4+ y ago31:38

31:38

Shopify SEO Tips - 4 Tricks you should know if you're struggling with Search Engine Optimisation on Shopify. Shopify out the box is a clean simple way to set up a shop. But we all know setting up a shop is a damn stroke easier than running a profitable online business. If you want to know what immediate Shopify SEO tips I employ on my own Shopify s…

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5 EASY Ways Your Offline Can Beat Online | Retail Startup Advice 28:36

4+ y ago28:36

28:36

5 Easy Ways Your Offline Shop Can Beat Online Competition If you run a brick and mortar business you may worry that online is eating into your market. You can't be blamed for thinking like that, we have it rammed down our throat constantly by national media. The reality is much more nuanced than that. In truth one statement can't talk about an enti…

1
How to build Backlinks (The Easy Way) - Turning spam into Gold - BizDev 101 16:10

5y ago16:10

16:10

How to build Backlinks the easy way is my golden hack tip right now. I run my own businesses including my CBD shop https://CBDStar.co - and sometimes you have to learn to do something yourself. So if you run a business that has a website and you have read about backlinks and want to know how to get more, then this podcast is bang on the 💰. Having b…

1
Seven Habits of Successful People | High Performance Habit | Part 2 with the Nutriguy 1:13:24

5y ago1:13:24

1:13:24

Seven habits of successful people is the topic of our high performance habit podcast and this is part 2. I spent the evening with dietician and instagram advisor @thenutriguy where we shared our top tips for improving your output in life and work. They often say successful people have a set of disciplines or daily habits they follow each day withou…

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7 habits of successful people - Wellness and success with @thenutriguy 51:50

5+ y ago51:50

51:50

7 habits of successful people is the topic of today's show. Myself and long term friend Genesis, aka @thenutriguy talk about steps you can take to increase your life chances of success and happiness.We discuss "What makes success?" but also 7 items we believe, if implemented now, will have a profound effect on your life.Recently I have been followi…

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My First Year in Business | An Entrepreneur's Story 55:06

5+ y ago55:06

55:06

My first year in business, charts my story from opening a terrible ecommerce business to moving into bricks and mortar retail. That same business Vape and Juice, the online vape shop is where I operate now. From 1 shop to 30 in 5 years, I wanted to talk to would be start-uppers and budding businessmen and women, what I went through and what you can…

1
The truth about email marketing subject lines | How to write killer titles 31:58

5+ y ago31:58

31:58

x

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PAY IT FORWARD! 7:46

5+ y ago7:46

7:46

"You'll never know the true value of someone until you can't afford to pay for their time" Today's episode is all about paying it forward, and why it's so important in business. The MOB Show www.theMOBshow.com Facebook/mobshowpodcast Instagram/Twitter: @the_mobshow

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It's Called Acting, Darling | Closing A Sale: Closing Techniques 23:39

5+ y ago23:39

23:39

DON'T BE AFRAID OF THE 'NO'S' "It's called acting, darling" Closing a deal, closing a book, closing a conversation; getting a resolution that works for what you want. In today's episode, I talk about sales techniques that you can employ to get better at what you do, get more business. get more investors, or get the dream member of staff. I talk abo…

1
How to get better at Sales | Top Sales Tips 0:33

5+ y ago0:33

0:33

Pitch, Tonality, Speed

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'Nine figure profits with this business coaching!' | Business Coaching Scams 36:36

5+ y ago36:36

36:36

'Be your own boss, make 9 figure profits with this business coaching scheme!' I have had an annoying amount of messages like this recently. In Today's podcast, I talk about Business Coaching Scams and why they are never going to make you an entrepreneur. If you like these podcasts, don't forget to give us a rating, review and subscribe for future u…

1
A Day In The Life Of A CEO: Mason On Business 0:33

5+ y ago0:33

0:33

In Today's podcast, I give an insight into what my normal day looks like as a business owner. And no, it doesn't all come out smelling of roses. Listen to our latest episode here. If you like these podcasts, don't forget to give us a rating, review and subscribe for future updates! The MOB Show www.theMOBshow.com Facebook/mobshowpodcast Instagram/T…

1
Influencer or Exhibitionist? 17:29

5+ y ago17:29

17:29

In today's episode, I talk all about social media influencers and whether we should be using them as a form of advertising in business. If you like these podcasts, don't forget to give us a rating, review and subscribe for future updates! The MOB Show www.theMOBshow.com Facebook/mobshowpodcast Instagram/Twitter: @the_mobshow…

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Top 5 Tips To Win In Retail | Part Five: Point Of Difference 13:20

5+ y ago13:20

13:20

TOP 5 WAYS TO WIN IN RETAIL We're rounding off our five part series 'Top 5 Ways To Win In Retail' in todays final episode Part five: Point Of Difference In today's episode, I talk about the importance of having a point of difference and how it will help you win in the retail game. If you like these podcasts, don't forget to give us a rating, review…

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Top 5 Ways To Win In Retail | Part Four: Loyalty Card Scheme 7:59

5+ y ago7:59

7:59

'Top 5 Ways To Win In Retail' is a five part series, we continue in todays episode with Part four: Loyalty Card Scheme In today's episode, I talk about the importance of having a loyalty scheme in place and how that will help you win in the retail game. If you like these podcasts, don't forget to give us a rating, review and subscribe for future up…

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Top 5 Ways To Win In Retail | Part Three: Marketing 8:51

5+ y ago8:51

8:51

'Top 5 Ways To Win In Retail' is a five part series, we continue in todays episode with Part three: Marketing In today's episode, I talk about the importance of investing in your marketing and how this fundamental method will help you win in the retail game. If you like these podcasts, don't forget to give us a rating, review and subscribe for futu…

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