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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Hiking Thru
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Contenuto fornito da Erin Egan. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Erin Egan o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
A weekly podcast in which I speak with experienced thru hikers about their stories from the trails and strategies for a successful thru hike.
…
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122 episodi
Segna tutti come (non) riprodotti ...
Manage series 2479238
Contenuto fornito da Erin Egan. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Erin Egan o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
A weekly podcast in which I speak with experienced thru hikers about their stories from the trails and strategies for a successful thru hike.
…
continue reading
122 episodi
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1 REBECCA SPERRY aka SOCKED IN 1:42:19
1:42:19
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Socked In, known off trail as Rebecca Sperry, was focused last year on her goal of Red-Lining, or Tracing, all the trails of The Whites within 12 months. And then in August, she received a breast cancer diagnosis and life as she knew it completely changed. In this episode, we talk about those months of diagnosis and early treatment, how hiking prepared her for cancer treatment and how cancer has taught her to stay present with everything in her life, coming home to the trails again and doing what makes you happy.…
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1 ANDREW & LORA McIVOR aka PROMETHEUS & NOT A MINOR 1:46:21
1:46:21
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Prometheus & Not A Minor, known off trail as Andrew & Lora McIvor, arrived at Campo looking like two British tourists and walked into Manning State Park as pure Hiker Trash. The Pacific Crest Trail 2019 was quite a trip...quite THE trip. Missed miles due to circumstance led to a finish personifying the adage "Smiles over miles." In this episode, we relive the five days of trail magic, walking toward home, fathoming the scale of it & finishing those miles.…
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1 ASHLEY MANNING aka YARDSALE 1:35:29
1:35:29
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YardSale, known off trail as Ashley Manning, has been chasing adventure for a long time. Whether its white water raft guiding or hiking the AT, she's ready for it whether you think she should or not. In this episode, we talk about the importance of normalizing all body-types on the trail and how @UnlikelyHikers has helped, how her habit of dumping out her backpack led to her trail name, the early struggle to get on and stay on the trail and the difficulty of finding safety gear and apparel that fits.…
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1 MICHELE SCOTT aka GEEKY GIRL 1:29:04
1:29:04
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Geeky Girl, known off trail as Michele Scott, got put through the wringer in 2019 on the PCT and wrote about the experience in her book "A 100 Mile Journey Plus A Few Extra". As you can probably guess, it didn't go quite according to plan. In this episode, we talk about the things you need to think about when you're 50 hiking the trail, the costs to everyone of the dream, the importance of remembering to be where you are, her changing relationship with the trail...and a few photobombing cats.…
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1 EMILY FORD aka EMILY ON TRAIL 1:29:57
1:29:57
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Emily On Trail, known off trail as Emily Ford, with her trusty companion Diggins just finished a winter hike on the Ice Age Trail. It started out as a way to get her hike on without leaving her job, but became so much bigger as people began to follow her journey. In this episode, we talk about that crazy, beautiful adventure, advice for any future Ice Age Trail winter hikers, the documentary being done about her hike called "Breaking Trail", and just how loud nature can be.…
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1 KEVIN GROOMAN aka SPACE JAM 1:46:08
1:46:08
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Space Jam, known off trail as Kevin Grooman, came to thru hiking from the side...a story he totally tells in this episode. He also fell in love just as he began the Triple Crown adventure, which greatly colored his entire journey. And even led him to hike the PCT with his partner, Sea Lion. In this episode, we talk the eternal struggle between earning money and living your best life, pro tips and hiker hacks, the dozen dip challenge, and the Appalachian Pine Mixer.…
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1 JONATHAN MAIDMENT aka MONEY MAKER 1:36:16
1:36:16
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Money Maker, known off trail as Jonathan Maidment, has raised $250k through Hikes For a Cure for the Alpha-1 Foundation. Along the path to his Triple Crown he lost the trail many times, started way too early and even took a couple unwelcome helicopter rides. But he also grew up on the trail, learned to make hard decisions and trust his gut. In this episode, we dig into adulting trail style, why the PCT might be holding a grudge, showing that a slow guy can hike the AT, and the old adage "do as I say not as I do".…
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1 MEGAN HARMON aka SOCHI 1:55:38
1:55:38
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Sochi, known off trail as Megan Harmon, had a dream. To be the first above knee amputee to thru hike the Pacific Crest Trail. And for 600 miles in 2019 she was on target, until the desert heat and her "last nerve" made it impossible...This time! In this episode, we talk about the ways her prosthetic adjusts the nature of the hike, what she will do for pizza, rattlesnakes on trail, and the Uinta 2020 redemption hike.…
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1 DANIEL VORSTER aka TAILS 1:29:48
1:29:48
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Tails, known off trail as Daniel Vorster, came from South Africa to hike the PCT last year. Having started in mid-March, he was already on the trail when the lockdown happened. In this episode, we talk about how the experience of thru hiking changed because of the pandemic, from an easier time finding camp sites to the way he chose to share the experience on social media and along the way he regales me with a few trail stories and what was lost, and found during those 6 months and three days.…
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1 JOSHUA LEUNG aka TAPE 1:35:00
1:35:00
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Tape, known off trail as Joshua Leung, is one half of the 2020 PCT duo from Hong Kong known as Duct Tape. He hit the PCT first in 2019, but ran afoul to a severe case of frostbite. Pledging to return, he came back in 2020 with his girlfriend, Duct ;), to get the job done. In this episode, we talk about wanting to do something totally unforgettable, visas, his severe frostbite adventure and mosquitos in his peanut butter.…
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1 JESS RAECHELLE aka FROSTY 1:43:32
1:43:32
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Frosty, known off trail as Jess Raechelle, spent 6 years dreaming and planning about hiking the Pacific Crest Trail before she got her 2020 permit. And then, well, 2020 happened but she scrambled and found herself at the southern terminus on March 18th. And it was all going fine until she hit Northern California and "Elliot" pushed her off trail, but that's a story I'll let her tell you. So in this episode, we talk about how the people she hiked with changed her, notes in the sand, hating Lucifer, and of course the Elliot of it all.…
Snake Eyes, known off trail as Paul Barach, has hiked a few trails in his day but the Shikoku Pilgrimage Trail is where it all started. A 750 mile trail visiting 88 temples, it encircles Shikoku Island in Japan and follows the travels of Kukai, an 8th century Shingon Buddhist monk. In his book “Fighting Monks and Burning Mountains”, Paul tells the story of his 2010 pilgrimage. After reading his book, the Shikoku Trail is definitely on my bucket list!! In this episode, we talk about the struggle to “Be Here Now”, not defining your journey while you’re still on it, the weight of history, and Kit Kat’s. ** Trigger warning: during the conversation, we talk about the suicide of Paul’s friend during his hike. **…
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1 CSABA WINTERS aka DIGNITY 1:35:21
1:35:21
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Dignity, known off trail as Csaba Winters, took quite the twisted trail on his journey from Mexico to Canada. In 2019, he found himself at the southern terminus of the PCT really only expecting to hike for a short time, cause he had quit every other similar adventure. But one day turned into two turned into a week then a month and even after dislocating his shoulder, he continued North. In this episode, we talk about his "whatever it takes" trail to finish the hike, going through the Sierras alone, the challenges of hiking under a visa time limit, and how he discovered the Pacific Crest Trail in the first place.…
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1 NHANDI SINGLETON aka SEA LION 1:44:00
1:44:00
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Sea Lion, known off trail as Nhandi Singleton, had a serious case of imposter syndrome when she hit the PCT in 2018. Coming from a background with limited hiking, it took hundreds of miles for her to feel like she belonged. In this episode, we unpack that and talk about being a minority on trail, body image and how the trail can mess with your head, becoming a risk-esque taker, and that one rainy day.…
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1 CHRISTINE REED aka LADY UNICORN 1:46:22
1:46:22
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Lady Unicorn, known off trail as Christine Reed, in her new book "Alone in Wonderland" explores the longer journey we're all on when we come to thru hiking. In 2014, she started the Appalachian Trail only to be pulled off trail by the death of her mother. Four years later, she hit the Wonderland Trail, hiking back into herself. In this episode, we talk about her new book, about the inner conflict she battled while on the Appalachian Trail, her changing relationship with her body as she has fallen more and more in love with the hiker life, and the reciprocity of accepting help.…
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