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Contenuto fornito da Digital Shelf Institute. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Digital Shelf Institute o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Know What You See with Brian Lowery
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In this episode, comedian and tea enthusiast Jesse Appell of Jesse's Teahouse takes us on a journey from studying Chinese comedy to building an online tea business. He shares how navigating different cultures shaped his perspective on laughter, authenticity, and community. From mastering traditional Chinese cross-talk comedy to reinventing himself after a life-changing move, Jesse and host Brian Lowery discuss adaptation and the unexpected paths that bring meaning to our lives. For more on Jesse, visit jessesteahouse.com and for more on Brian and the podcast go to brianloweryphd.com.…
Unpacking the Digital Shelf
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Manage series 2563274
Contenuto fornito da Digital Shelf Institute. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Digital Shelf Institute o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
…
continue reading
294 episodi
Segna tutti come (non) riprodotti ...
Manage series 2563274
Contenuto fornito da Digital Shelf Institute. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Digital Shelf Institute o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
…
continue reading
294 episodi
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1 35 Years of Leading Transformation at a Global CPG Powerhouse, with Angela Mangiapane, President, Mars Global Services 50:52
During her 35 years at Mars, Angela Mangiapane has been a leader in the front office, the middle office, and the back office, most recently as President of Mars Global Services for the last 9 years.. She has been a witness to, and a driver of, the digital era. And from those experiences come great wisdom and principles that should be guides to the coming generations of digital and technology leaders, as well as human beings in general. Rethink Collaboration. Get Your House in Order. Unlearn to Relearn. As she prepares to “rewire” instead of “retire”, Angela generously agreed to join the podcast and pass along some of her observations and encouragements to our you. Listen up.…
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1 Limiting Beliefs Holding Back? You Can S.N.A.P. Out of It, with Erica Anderson Rooney, author of Glass Ceilings and Sticky Floors 42:47
I’m assuming all of you listening are human, so I also assume all of you, like me, struggle with beliefs about ourselves and our capabilities that hold us back from our full potential. If you’re not human, please connect up with me on LinkedIn, because I have questions. In the meantime, though, for us humans, and because of systemic barriers, particularly women, we need to find ways to rewire our brains to SNAP out of it and pivot to beliefs and actions that help us achieve our goals and lift others up with us. Today we are joined by Erica Anderson Rooney is the author of Glass Ceilings and Sticky Floors, in which she details a neuroscience-backed method for altering the subconscious beliefs that hold us back.…
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1 That Social Commerce Thing is Really Going to Happen This Time, with Andrew Criezis, President at NIQ 27:52
When it comes to the promise of Social Commerce, we have the Social part down, but the Commerce part is still very much a work in progress. We have news on that front. Andrew Criezis, President at NIQ, recently returned from a trip to China with insights, data, and experiences that foretell new social commerce experiences and formats that might just make the leap across the pond this time. And yes, of course, it involves AI.…
The best part of being in the digital commerce community is how we are all continuously sharing with, and learning from, each other. It’s especially helpful when an independent, unbiased organization like say, firstmovr, creates an opportunity to find the best and turn it into best practices. And then share freely. That’s why firstmovr’s Chief Learning Officer Chris Perry is here today, to share the results of the first ever ENDCAPS awards - celebrating and elevating brands for best-in-class digital merchandising and PDP activation, and explaining how you can turn it into action - and maybe join next year’s honorees!…
Digital shelf talkers, virtual try-ons, AI warehouse robots - these were just some of the technology that Andrea K.Leigh and I saw at NRF 2025 last week. We are at a critical time in our industry where technology can fundamentally change how we do business and enhance the consumer experience. Tune in to hear how brands and retailers are using technology to create more personalized, seamless and blended experiences both in-store and online.…
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1 Navigating the Digital Data Ecosystem to Unlock Growth, Tim Caggiano, Head of eCommerce Reporting & Analytics at Nestle, Salim Bachatene, SVP Global Sales, Ecommerce NielsenIQ, Michael Nunes,… 57:24
The digital data ecosystem is constantly evolving and changing as new data sets become available and brands work to connect the dots between each piece of the ecosystem. The important element for brands is learning how to navigate the complexity, break down silos in their organizations and turn insights into action at every step on the consumer journey. This is an audio rebroadcast of a webinar focused on just that, led by Lauren Livak Gilbert, with guest experts Tim Caggiano, Head of eCommerce Reporting & Analytics at Nestle, Salim Bachatene, SVP Global Sales, Ecommerce at NielsenIQ, and Michael Nunes, Director of Product Strategy & Operations at Pacvue.…
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1 The "X" Factor: Elevating Retailer eCommerce Through Experience-Driven Product Content, with Amanda Wolff, CRO at Jenda, and Bailie Duncan, Lead Product Owner at Jackson Family Wines 59:47
Technologists who work on DTC and retailer.com sites spend a lot of time doing things like building personas, creating customer journey maps and service blueprints, and conducting usability studies. But if you're a brand selling your products on a retailer's platform, you don't need to worry about that, right? After all, you don't control the user experience.... or do you? While it's true that brands don't control the User INTERFACE of retailer eCommerce platforms, their product content, product data, and advertising interacts with it to create a unique User EXPERIENCE and ultimately shapes the path to purchase. This is an audio rebroadcast of a webinar focused on just that, led by Lauren Livak Gilbert, with guest experts Amanda Wolff, CRO at Jenda, and Bailie Duncan, Lead Product Owner at Jackson Family Wines.…
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1 Decoding Consumer Behaviors: Insights On How to Better Reach Your Consumer, with Jeriad Zoghby, Chief Commerce Strategy Officer at Interpublic Group (IPG) 53:37
Consumers' shopping behaviors are ever changing and they are rewriting the rules. Brands who understand their consumer preferences and desires, what channels they prefer and how they want to receive their products will be a step ahead. This is an audio rebroadcast of a webinar focused on just that, led by Lauren Livak Gilbert, with guest expert Jeriad Zoghby, Chief Commerce Strategy Officer at Interpublic Group (IPG).…
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1 Maximizing Retailer Relationships: How to Win with Joint Business Planning, with Lynsey Sweales, Partner & Global Omni-Channel Strategist at Cognitive Union 47:01
In an ever changing eCommerce environment both brands and retailers need to collaborate together in order to align on initiatives and goals that are beneficial for both sides. Many of these conversations happen during Joint Business Planning (JBP), but it is often not standardized across retailers, and brands might not know the right questions to ask or data to bring to the table to have the most beneficial conversation. This is a podcast rebroadcast of a webinar hosted by Lauren Livak Gilbert and featuring Lynsey Sweales, Partner & Global Omni-Channel Strategist at Cognitive Union. Listen in as they discuss best practices for JBP planning and how to prioritize working with your retailers.…
G’day Mates! That’s right, listeners, today we are going down under, to dive deep into the intricacies and opportunities for brands in the Australian market. Our expert on the ground is Teresa Sperti, Founder & Director at digital commerce advisory and education consultancy Arktic Fox, and even if you’re not considering Australia as a market you’ll want to listen for her super sharp commerce insights and amazing accent. And be introduced to a little AI sprite called Olive.…
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1 Composing the Next Wave of Contextual Shopping Experiences, with James Semple, Product Management Director at Salesforce 40:36
For our listeners who sell direct to their consumers or buyers, a composable tech stack is pretty much a necessity these days to keep up with the buying experiences your customers expect. And in the next era, it will be essential to achieve the kind of more niche and personalized experiences that will be necessary to drive growth and win market share. James Semple, Product Management Director at Salesforce and self-proclaimed “Evangelist of the Composable Ecosystem, joined the podcast to discuss the current and future states of contextual omnichannel commerce.…
Our listeners have a love/hate relationship with retail media and every organization continues to wrestle with how to organize, execute, and measure it while keeping up with the vast amount of change coming from the big players in the market. And what about all the others? We invited Russ Dieringer, Founder and CEO of Stratably, back on the podcast to use data and his brain to prognosticate what the retail media market is going to look and feel like in 2025. Heads up: it don’t seem like it’s going to get much easier on you and your teams in the year to come.…
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1 Audience and Content Come Before Product, with Ash McMullen, Head of Ecommerce at Advantice Health 39:35
Product innovation has been around for centuries, ever since cave dwellers invented the first club to make dinnertime easier. In this new commerce era, however, with digital upstarts, algorithms, influencers, and other disruptors of consideration sets and shopping journeys, product innovation must change as well. Ash McMullen, Head of Ecommerce at Advantice Health, works with internal and external partners every day to redefine how product innovation is executed, starting with an understanding of audience and content that inspires the product, not the other way around. She joined the podcast to unpack this vital process transformation.…
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1 What’s My iROAS and Other Questions that Demand Answers, with Andrew Criezis, President at NIQ 29:59
Getting clear answers to critical questions about your return on ad spend is, let’s just call it - a freaking nightmare. There are as yet no clear standards to compare retailer media apples to apples, no easy path to ROAS or, even more importantly, incremental ROAS, or iROAS. With the data being all over the place across retailers, and the incentives often at odds, the chain of trust on your media investments is broken. Not irretrievably so, but that’s where we are now. Andrew Criezis, President at NIQ, joined the podcast from the front lines of this battle for clear omnichannel ROI, and offers his best advice for how brands can organize and optimize for measurable omnichannel success.…
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1 The Future of Shopping is Nearer Than You Think, with Natalija Pavic, Sr. Product Marketing Manager for Commerce Cloud at Salesforce 42:37
Sometimes talking about the Future of Shopping, in capital letters, can be so annoying. Well, thanks for telling me someday we will be flying like the Jetsons, look it up GenZ, but what good does that do me now? That’s why it was so satisfying to talk about the near future of shopping - the cool, impactful experiences that are being created now by early adopters, with Nat Pavic, founder and host of the Salesforce Commerce Cloud Innovations Podcast, and product marketer at Salesforce. Take a listen - maybe the next best thing for your company is nearer than you think.…
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