Book Marketing, Reach, Building an Audience with Becky Robinson {ep .117}

Alexa's Publishing Chat

The Reach Framework, introduced by Becky Robinson, highlights the role of a website, email marketing, and social media in achieving a broader reach. The message encourages authors to approach book marketing with a focus on making a meaningful difference with their ideas and connecting authentically with their audience over time.
In this episode, Becky and Alexa discuss:

• Definition of Reach: Reach is more than just having a larger audience. It includes expanding the audience plus creating a lasting impact.
• Effective Strategies for Social Media Marketing:
• Show up consistently on social media with value.
• Understand the importance of moving your audience from social media to your website.
• Use social media to find and form relationships but recognize that these relationships can be somewhat superficial.
• Building Online Presence:
• Start early and be patient. Building an online audience takes time.
• Translate online connections into offline relationships for a more holistic connection.
• Consistency over time is crucial for building an audience.
• Long-Term Approach to Book Marketing:
• Book marketing is a long-term commitment, more like a daily commitment to something rather than a race with a finish line.
• Utilize the calendar to find thematic opportunities to promote your book throughout the year.
• The Reach Framework:
• The book "Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause" introduces the Reach Framework, focusing on the importance of a website, email marketing, and social media.
• Four Reach Commitments: Value, Consistency, Longevity, and Generosity.
• Generosity in Marketing:
• Generosity involves giving away valuable content, ideas, and time.
• Giving away as much as possible can help build trust and connections with the audience.
• Amplifying marginalized voices and providing support for their messages is crucial.
  Final Thoughts:
• Building reach is about making a lasting difference with your ideas and inspiration, not just about fame or making money.
• Authors should stay focused on the value they aim to bring to the world and persevere in their efforts.

Connect with Becky Robinson:

• Becky's company, Weaving Influence, can be found at Weaving Influence.
• Connect with Becky personally at Becky Robinson.
• Listen to Becky's podcast, the "Book Marketing Action" podcast, for book marketing tips. Be sure to check out my podcast with Becky - Demystifying Amazon.
• Grab her book Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause
• Offer for the Audience:
• Becky offers a free copy of her book to those interested. Email her at [e-mail] for details.