Jesse Ferguson on Winning Undecided Voters

An Honorable Profession

This week, we bring you another episode of our Road to November 2024 election series, as co-hosts Debbie Cox Bultan and Ryan Coonerty sit down with Jesse Ferguson. Jesse is a leading Democratic strategist and consultant. With over two decades of experience, he has led national campaigns on issues ranging from health care to clean energy. Today, Jesse discusses recommended strategies for effectively engaging with persuadable voters across a range of topics. He talks with Debbie and Ryan about former president Trump’s legal issues and specific messaging around the economy, public safety, and abortion, as well as how to appeal to young and rural voters. Jesse also gives us practical and inspiring advice – offering tangible do’s and don’ts for Democratic candidates and supporters. Tune in to gain valuable insights on connecting with voters and learn about the critical issues that will define November’s election.

• [01:04] Introducing today’s guest, leading Democratic strategist, Jesse Ferguson.

• [01:49] Jesse’s insights on persuadable voters throughout the country.

• [05:38] Trump’s felony charges and convictions,and what it means for his candidacy.

• [07:47] The challenge of reaching young, persuadable voters, and what resonates with them.

• [11:55] How Democrats can improve their messaging about the economy.

• [15:39] Strategies for running against someone who lies and makes up the facts.

• [17:44] The impact of third-party candidates in this election.

• [20:05] Rural voters: how Democrats can appeal to them.

• [24:20] How Democrats should be talking about public safety.

• [25:50] Addressing the issue of abortion in this election.

• [28:15] Reforming the immigration system and meeting voters where they are.

• [29:50] Why the issue of democracy is not too big a topic for voters to understand.

• [33:08] What drew Jesse to this field and how he stays motivated.