Wowing Your Collectors: Building an Independent Art Career without a Gallery and Growing Your Business with Sara Glupker

Art & Cocktails

In this episode of Art & Cocktails, host Ekaterina Popova sits down with Michigan-based artist Sara Glupker for a powerful conversation on how to build and grow an independent art career without relying on galleries. Sara, who operates her art business from a lovely remote studio next to a cornfield, shares her journey of becoming a successful artist while balancing the roles of a mother and wife. Her vibrant, nature-inspired paintings and her ability to thrive outside of a traditional urban art scene serve as a testament to the possibilities for artists everywhere.

Kat and Sara explore essential strategies for building an independent art career, focusing on the importance of cultivating a strong email list, leveraging personal relationships, and embracing collaboration as key tools for success. Sara reveals how she transitioned from working with galleries to selling directly from her studio, discussing the freedom and challenges that come with this shift. She offers practical advice on how to maintain work-life balance, stay motivated, and create meaningful connections with collectors.

Sara also introduces her upcoming workshop, "How to Create and Sell Your Artist Calendar," where she shares her proven methods for generating a new income stream through artist calendars. She discusses the benefits of pre-sales, the importance of creating memorable customer experiences, and how to strategically market art products without overwhelming oneself with inventory.

Whether you're an artist looking to take control of your career, find new ways to connect with collectors, or explore alternative income streams, this episode is packed with actionable insights and inspiration.

In this episode, you’ll learn:

• How Sara built a successful art business outside of a major city.
• The importance of an email list and personal relationships in growing an art career.
• Strategies for transitioning from gallery representation to independent sales.
• Tips for balancing family life with a thriving art business.
• How to collaborate with other industries to expand your reach.
• Details on Sara's workshop on creating and selling artist calendars.

Resources mentioned:

Sign up for Sara’s Calendar Workshop: https://www.saraglupkerart.com/store-1/p/calendarworkshop

Use Code: CREATE at checkout to receive 20% off the workshop (before August 20th)

Find Sara Glupker here:

Website: https://www.saraglupkerart.com

Instagram: https://www.instagram.com/saraglupker

Facebook: https://www.facebook.com/SaraStrongGlupkerArtist

I Like Art Podcast: https://ilikeart.libsyn.com

Follow I Like Art Podcast on Instagram: https://www.instagram.com/ilikeart.podcast

Connect with Ekaterina:

• Visit Create! Magazine for more inspiration and resources.
• Follow Ekaterina on Instagram: @katerinaspopova

Tune in to hear how you can wow your collectors and build a thriving, independent art career on your own terms!