Color Blind 801: Blend In and Stand Out

Behind the Lavalava

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In this Business Spotlight episode, Jarrod Ma'alona, the founder of Color Blind 801, unveils a personal journey from his humble beginnings to the creation of his business. Born in American Samoa and raised in California and Utah, his early life's unique blend of experiences spans across different cultures and landscapes, offering a rich tapestry to his identity. His time in American Samoa, although brief, left a lasting impression, illustrating the stark contrast in societal values and experiences. Jarrod's narrative highlights the struggle of finding one's place, the complexities of identity, and the importance of embracing individual uniqueness.

As the conversation shifts to his brand, Color Blind 801, Jarrod passionately reveals his purpose in creating a clothing line that's more than just a fashion statement. He aims to challenge societal constructs, advocating for inclusivity, individuality, and acceptance. Through the brand's motto "Blend In and Stand Out," Jarrod seeks to celebrate uniqueness and convey a powerful message of solidarity, emphasizing that differences should be embraced rather than marginalized. Despite challenges in garnering consistent support and establishing a firm footing within the Polynesian community, Jarrod remains resolute in his mission to foster a platform where all individuals are encouraged to embrace their individuality and support each other's success.
Sponsors:
Millcreek Advanced Dental
Matai
Independent Island Insurance
Pasifika Foods

Behind the Lavalava Foundation Sponsors:
Matai, American United Federal Credit Union, Pasifika Cater, Veteran Business Resource Center, Frontline Heroes, Warrior Revival, Top Gun Home Inspection, Natin But Grindz, Jojo & Co Salon, All Pro Concrete Cutters, Eni & Hina Faleomavaega Foundation.
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