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#50: Better Clients, Less Marketing, and a Dream Business with Jessica Walrack
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In the 50th episode of the Boss Responses podcast, host Treasa Edmond celebrates the journey of starting the podcast and shares an insightful discussion with special guest, Jessica Walrack—founder of All Things Freelance Writing and a seasoned freelance finance journalist. They go deep into the importance of niching down in freelance writing and transitioning from outbound to inbound marketing.
Jessica shares her experience of navigating the freelance industry, honing her niche, and building a successful inbound client strategy. The episode also covers the impact of consistent marketing, building trust with clients, and breaking the feast and famine cycle.
If you are looking to grow and optimize your business, you'll want to join Treasa and Jessica for an episode full of practical insights.
About Our Guest
Jessica Walrack is the founder of All Things Freelance Writing—a community that helps freelance writers build their ideal businesses through its blog, weekly jobs newsletter, and other resources. She’s also a freelance finance journalist with 11 years of professional writing experience. You can find her work regularly featured in national publications including US News and World, CBS News MoneyWatch, Newsweek, and Wallstreet Journal BuySide.
Links You Might Want
Sign up for the free All Things Freelance Writing weekly jobs newsletter
Connect with Jessica on LinkedIn
Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.
Have a question you'd like answered? Send it to info@bossresponses.com
If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!
Capitoli
1. #50: Better Clients, Less Marketing, and a Dream Business with Jessica Walrack (00:00:00)
2. The Power of Niching Down (00:06:55)
3. Transitioning from Outbound to Inbound Marketing (00:19:07)
4. Building an Online Presence (00:22:15)
5. Inbound Marketing Strategies (00:23:23)
6. The Reality of Freelance Success (00:24:45)
7. Breaking the Feast and Famine Cycle (00:32:07)
8. Creating Lasting Client Partnerships (00:40:36)
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