310: Exploring Compass Box Whisky's New Core Collection

Bourbon Lens

In this new episode of the Bourbon Lens Podcast, we welcome Racheal Vaughan Jones, Marketing Director at Compass Box Whisky. Racheal shares her journey from working with global drinks brands like Ballantine’s Scotch Whisky to helping shape the direction of Compass Box, one of the most innovative independent Scotch whisky makers in the world.

As the driving force behind Compass Box’s recent initiatives, including the launch of their new Core Collection and the Long Live Interesting campaign, Racheal provides an inside look at what makes this brand stand out in the crowded world of Scotch. We dive deep into the art of blending, the importance of storytelling in whiskey marketing, and the unique whiskies that Compass Box is known for.

Learn more about Compass Box on their website: compassboxwhisky.com

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