Embracing Your Own Path Toward Purpose-Driven Work with Ken Rusk

Business is Human

“If you know all these unique, beautiful things about your best-lived life, why are you giving yourself over to societal norms? There has never been anyone more interested in your future than you are.”

In this episode of the Business is Human podcast, Rebecca Fleetwood Hession sits down with bestselling author Ken Rusk to talk about redefining success and finding freedom outside the traditional college path. As a successful entrepreneur and advocate for the blue-collar industry, Ken shares insights from his book, Blue-Collar Cash: Love Your Work, Secure Your Future, and Find Happiness for Life, discussing how to build a fulfilling life through purpose-driven work, clear goal-setting, and career pathways that prioritize personal well-being. Ken explains how we can help young adults forge their own unique career paths without relying solely on degrees and how leaders can inspire teams by supporting individual career goals.

In this episode, you’ll learn:

• How to build a career based on your vision, not societal expectations
• The benefits of blue-collar work as a fulfilling and lucrative path
• Practical ways to support career autonomy for the next generation

Things to listen for:
(00:00) Intro
(08:28) The importance of vision and self-belief
(17:50) Why blue-collar work can be a fulfilling career path
(27:20) A play-by-play guide for your career and business
(31:38) Insights on college degrees and student loans
(34:04) Finding opportunities outside traditional career paths
(40:49) Gaining clarity by defining your path

Connect with Ken:
Website: https://www.kenrusk.com/
LinkedIn: https://www.linkedin.com/in/ken-rusk-2656a7175/
Instagram: https://www.instagram.com/kenruskofficial/?hl=en
Facebook: https://www.facebook.com/KenRuskOfficial/

Connect with Rebecca:

https://www.rebeccafleetwoodhession.com/