The Importance of Human Connections in Sales with Becky Beckman

Business is Human

"The magic happens when we stop trying to sell and start truly connecting. It's about showing up with a genuine desire to help and make a difference, rather than just closing a deal."

In this Business is Human episode, Rebecca Fleetwood Hession and Becky Beckman discuss the transformative power of a customer-focused approach, built on genuine connections and active listening.

Rebecca and Becky share insightful anecdotes from their careers, emphasizing the importance of aligning personal energy with impactful contributions. Becky recounts her transition from an executive marketing role to a consulting sales role, highlighting her core philosophy of waking up every day with a mission to help someone.

Tune in to hear more about stepping outside comfort zones, taking risks, and cultivating a mindset focused on helping others—whether you're in sales, marketing, or any role that thrives on building meaningful relationships.

In this episode, you’ll learn:

• Understanding clients' needs and making genuine connections are crucial in the sales process
• Being aware of activities that energize or drain you greatly impact both your career and wellbeing
• Adopting a service mindset can greatly enhance your career satisfaction and impact

Things to listen for:

00:00 Introduction to the episode
05:37 Becky’s career transition and personal growth
09:26 Embracing change and finding impact
11:23 Active listening and helping mindset
25:07 Building a personal brand in a new market
28:30 Aligning with the right energy
30:31 The power of personal connection
33:47 Building trust through genuine interactions
38:46 Helping as a core value

Connect with Rebecca:

https://linktr.ee/rebeccafleetwoodhessionauthor