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Marketing in the Boating World with Alisdair Martin
Manage episode 395513259 series 3374579
Contenuto fornito da All Things Marine, Maritime, Boating, Ocean and All Things Marine. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da All Things Marine, Maritime, Boating, Ocean and All Things Marine o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this engaging episode of the Shipshape Podcast, we're joined by Alisdair “Ali” Martin, a renowned figure in boating industry marketing. Ali shares his remarkable journey from Cambridge, England, to becoming an influential leader in the U.S. boating world. He discusses the unique challenges and successes he's encountered, particularly his strategic marketing innovations during the Covid-19 pandemic. A significant focus is on his role in the virtual Palm Beach International Boat Show's development and launch, showcasing his ability to pivot and innovate under pressure.
Additionally, Ali talks about his involvement with Marine Marketers of America, where he co-chairs the national Neptune Awards committee. This role underlines his commitment to recognizing and learning from the top marketing talents in the industry. He emphasizes the importance of customer-centric marketing and adapting to technological changes, offering insights valuable to marketing professionals across various sectors.
Throughout the episode, Ali offers a glimpse into his philosophy on marketing in a niche industry, his vision for the future of boating marketing, and practical advice for those aspiring to make a mark in this dynamic field. Join us as we sail through the world of marketing with Alisdair Martin, understanding the currents of consumer engagement, digital innovation, and the communal spirit of the boating community.
Alisdair Martin
Marine Marketers of America
133 episodi
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