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Unlocking the Power of Emotional Selling and Brain Glue: A Deep Dive with Behavioral Specialist James I Bond
Manage episode 391518022 series 3386506
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What if you could make your words stick in people's minds, influencing their decisions and their choices? This week, we're unlocking the power of emotional selling with James I. Bond, a behavioral management and business marketing specialist. James captures us with his journey from running a Montreal-based advertising agency to becoming a renowned figure in behavioral management. He breaks down the power of emotional selling using astonishing examples and reveals the secret behind "brain glue," a technique that enhances the chances of making a sale.
Let's dive into a captivating exploration of advertising techniques employed by pop culture figures such as Marilyn Monroe and Cindy Crawford. James unpacks the art of capturing attention and making an impact, exploring the relevance of asymmetry, repetition of sound, and symmetry in advertising. He also introduces us to chiasmus, a powerful "brain glue" tool that has been harnessed by influential figures like Malcolm X and Zig Ziglar to make their words stick.
Turning to the realm of marketing, the episode delves into the usage of analogies and metaphors in selling products. James shares the story of the "lawn mower" metaphor for an electric razor, sparking a fascinating discussion on the significance of creative product naming. As we wrap up, we glance at some early "brain glue" tools and how they've contributed to business success. This episode is a must-listen for anyone looking to understand the power of emotional selling and the impact of brain glue on marketing and leadership success.
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Capitoli
1. Unlocking the Power of Emotional Selling and Brain Glue: A Deep Dive with Behavioral Specialist James I Bond (00:00:00)
2. Catalytic Leadership Podcast (00:00:02)
3. Emotional Triggers in Selling (00:09:53)
4. The Power of Advertising Techniques (00:14:51)
5. The Power of Brain Glue Tools (00:23:36)
6. Power of Brain Glue and Selling (00:32:53)
7. Brain Glue in Marketing's Power (00:38:00)
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