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Why the Guardian Doesn't Need a Billionaire to Thrive

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Manage episode 512268338 series 2461689
Contenuto fornito da Vox Media Podcast Network. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Vox Media Podcast Network o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In lots of ways Guardian Media Group is facing the same problems as every other news publisher: A tricky ad environment, platform problems, looming AI threats.

One big difference: The Guardian also has a $1.5 billion trust backing the non-profit, which seems way, way better than being owned by a run-of-the-mill billionaire who might want to meddle with the paper.

But CEO Anna Bateson says the Guardian needs to be a self-sustaining publisher. So it has been steadily, and successfully, getting readers to shoulder the load, via donations, which now account for 40% of the company's revenue.

We talk about how and why the Guardian switched its business model; why it still wants ad money; how the British, lefty news shop is trying to break into America yet again, and why asking readers for donations is, and isn't, like asking them to pay for subscriptions.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

  continue reading

557 episodi

Artwork
iconCondividi
 
Manage episode 512268338 series 2461689
Contenuto fornito da Vox Media Podcast Network. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Vox Media Podcast Network o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In lots of ways Guardian Media Group is facing the same problems as every other news publisher: A tricky ad environment, platform problems, looming AI threats.

One big difference: The Guardian also has a $1.5 billion trust backing the non-profit, which seems way, way better than being owned by a run-of-the-mill billionaire who might want to meddle with the paper.

But CEO Anna Bateson says the Guardian needs to be a self-sustaining publisher. So it has been steadily, and successfully, getting readers to shoulder the load, via donations, which now account for 40% of the company's revenue.

We talk about how and why the Guardian switched its business model; why it still wants ad money; how the British, lefty news shop is trying to break into America yet again, and why asking readers for donations is, and isn't, like asking them to pay for subscriptions.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

  continue reading

557 episodi

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