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178. Make More Money with Less Marketing - Allan Dib

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Manage episode 440534162 series 3402606
Contenuto fornito da Igor Trninic and Breakthrough Academy. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Igor Trninic and Breakthrough Academy o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP178

Get Allan Dib's new book, Lean Marketing, here: https://leanmarketing.com/books/leanmarketing

“Half the money I spend on advertising is wasted. The trouble is I don't know which half.”

Ever heard that saying?

That classic quote from John Wanamaker dates back over a hundred years ago. And, sadly, even with all the new technology, tracking mechanisms and data at our fingertips, it’s still kinda true. At least it is for many contractors.

Our guest today is Allan Dib, author of The 1-Page Marketing Plan and, as of this year, a brand new book called Lean Marketing.

The idea is pretty simple. Marketing creates A LOT of waste that provides zero value to you or your customer.

So, today we’re going to talk about Allan’s 9 Lean Marketing principles that will help you get more leads, more profit, with LESS MARKETING.

See omnystudio.com/listener for privacy information.

  continue reading

185 episodi

Artwork
iconCondividi
 
Manage episode 440534162 series 3402606
Contenuto fornito da Igor Trninic and Breakthrough Academy. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Igor Trninic and Breakthrough Academy o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP178

Get Allan Dib's new book, Lean Marketing, here: https://leanmarketing.com/books/leanmarketing

“Half the money I spend on advertising is wasted. The trouble is I don't know which half.”

Ever heard that saying?

That classic quote from John Wanamaker dates back over a hundred years ago. And, sadly, even with all the new technology, tracking mechanisms and data at our fingertips, it’s still kinda true. At least it is for many contractors.

Our guest today is Allan Dib, author of The 1-Page Marketing Plan and, as of this year, a brand new book called Lean Marketing.

The idea is pretty simple. Marketing creates A LOT of waste that provides zero value to you or your customer.

So, today we’re going to talk about Allan’s 9 Lean Marketing principles that will help you get more leads, more profit, with LESS MARKETING.

See omnystudio.com/listener for privacy information.

  continue reading

185 episodi

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