The Sales Side of Supplements: Building Better Businesses and Bodies with Laura Frontiero

Conversations for Health

Laura Frontiero, FNP-BC, has served thousands of patients as a Nurse Practitioner over the last 22 years. Her work in the health industry marries both traditional and functional medicine.

Laura’s wellness programs help her high-performing clients boost energy, renew mental focus, feel great in their bodies, and be productive again. She believes that to create optimal wellness we need to identify and clear the root causes of our health problems first, usually toxins and chronic infections, then eliminate inflammation, and restore gut and mitochondria health. In addition to clinical medicine, Laura is a Master Leadership Trainer who has mentored hundreds of students on shifting mindset and being responsible for their health. Her mission is to help them navigate the myths in modern medicine, eliminate negative self-limiting beliefs, remove toxins from the body, and restore health for peak performance.

Together Laura and I explore clinical and business topics, including building an audience, scaling a business up, optimizing supplement sales, and gut repair, dietary changes, and supplement recommendations. As someone who successfully 4Xed her business in one year, Laura openly shares the business tactics, numbers, and strategies she has employed as a nurse practitioner turned functional health consultant. She highlights the triumphs and struggles of becoming a business owner and reflects on the impact that she now has on helping people around the world get results that work. Laura also reveals the missing pieces to find the true root cause of nutrient deficiencies, including chronic hidden infections and toxins, and offers valuable advice and insights for patients, practitioners, business owners, and anyone ready to make lasting changes toward a healthier lifestyle.

I’m your host, Evelyne Lambrecht, thank you for designing a well world with us.

Key Takeaways:

[2:34] Laura highlights her transition from Kaiser to the fulfilling work that she offers clients today.

[5:40] Building a successful business starts with offering high-ticket, high-commitment coaching.

[8:03] Laura shares real numbers for her private health coaching and functional lab testing services.

[9:52] Transitioning into the group model, for Laura, was the critical next step for scaling her business.

[16:25] Webinars, seminars, and other strategies for building an audience and attracting high-quality clientele.

[21:50] The danger of perfectionism in building a business that effectively serves others.

[22:58] A profile of Laura’s ideal avatar, or person she is speaking to, and how she crafts her message directly to them.

[26:20] Adopting a mindset that allows you to give away your knowledge and concepts without giving away your proprietary formula.

[32:11] Guidelines for determining how to reinvest back into your business at every stage.

[38:55] The critical role of a top-caliber customer service team as your business scales.

[42:50] Selling between $100,000 and $200,000 of supplements per month is easy when people are getting optimal results.

[44:25] Tremendous results start with identifying the true root cause of health problems that were stealing nutrients.

[47:20] GI map testing, toxin testing, and gut health repair steps that Laura takes to prompt the body back toward health.

[49:20] Top supplements that Laura utilizes to promote gut and mitochondrial health.

[55:30] Laura’s favorite supplements and health practices to combat stress, toxins, and sleep disruptions.

Episode Resources:

Laura Frontiero

Design for Health Resources:

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