"Behavioural Science: The missing link in design?" - Will Trump

DesignOps Aligned - Podcast Show

MP3•Pagina principale dell'episodio

57:50

Alex (@alex_kamenca) and Carley (@carleymitus) are both members of our Action Academy Community that purchased TWO small businesses last thursday! Want To Quit Your Job In The Next 6-18 Months Through Buying Commercial Real Estate & Small Businesses? 👔🏝️ Schedule A Free 15 Minute Coaching Call With Our Team Here To Get "Unstuck" Want to know which investment strategy is best for you? Take our Free Asset-Selection Quiz Check Out Our Bestselling Book : From Passive To Passionate : How To Quit Your Job - Grow Your Wealth - And Turn Your Passions Into Profits Want A Free $100k+ Side Hustle Guide ? Follow Me As I Travel & Build: IG @brianluebben ActionAcademy.com…

circa un anno fa 46:35

"Behavioural Science: The missing link in design?" - DesignOpsAligned - Act 01 - Scene 04 - Will Trump
In this conversation, Naresh Shan interviews Will Trump, a behavioural scientist, about integrating behavioural science into UX design. They discuss the definition of behavioural science and its application in designing environments to shape human behaviour. Will emphasizes the importance of motivation in addition to good UX design and introduces the COMB model (Capability, Opportunity, Motivation, Behavior) as a framework for designing persuasive experiences. They also explore the ethical considerations of using behavioural science in design and the benefits of treating customers well. The role of behavioural science in improving messaging, choice architecture, and timing of offers will be highlighted.

What is Behavioral Science? Understanding how humans behave and applying psychological principles to design environments that shape behaviour.
Beyond Good UX: Motivation is as crucial as usability in influencing user behaviour.
The COMB Model: Delving into the Capability, Opportunity, Motivation, Behavior framework for designing persuasive experiences.
Ethical Considerations: The importance of honesty and integrity when applying behavioural science in design.
Customer Empathy: Grasping the underlying drivers of behaviour, including subconscious factors users might not express.
Collaborative Synergy: How behavioural scientists and designers can work together to overcome behavioural barriers.
Transitioning Roles: Tips for UX researchers looking to incorporate behavioural science into their practice.

Don't forget to:
👍 Like this video if you found it helpful.
🔔 Subscribe to our channel for more design operations and business optimization insights.
💬 Share your thoughts or questions in the comments below!
Follow Us:
• LinkedIn: https://www.linkedin.com/company/104057087/
• Instagram: https://www.instagram.com/design_ops_aligned/
• TikTok: https://www.tiktok.com/@designopsaligned
• X: https://x.com/DOAligned

Capitoli

1. Introduction and Background (00:00:00)

2. Definition and Application of Behavioural Science (00:02:19)

3. The Importance of Motivation in Design (00:04:22)

4. Ethics in Behavioural Science and Design (00:09:14)

5. Treating Customers Well for Business Benefits (00:12:11)

6. Collaboration between Behavioural Scientists and Designers (00:17:26)

7. Understanding the Underlying Drivers of Behavior (00:22:23)

8. The Importance of Customer Empathy in Research (00:24:53)

9. Transitioning from UX Research to Behavioural Science (00:28:39)

32 episodi

#Business #User Experience (ux #Agile Ux #Product Design #Ux Strategy #Behavioral Science In Ux #Ux Career Development #Impact Mapping #Collaboration In Design #Design Thinking #Tech #MBA #Arts #Graphic Design #DesignOps Aligned #DesignOps #Design #UX Research

DesignOps Aligned - Podcast Show

"Behavioural Science: The missing link in design?" - Will Trump

DesignOps Aligned - Podcast Show

published circa un anno fa

MP3•Pagina principale dell'episodio

Takeaways:

What is Behavioral Science? Understanding how humans behave and applying psychological principles to design environments that shape behaviour.
Beyond Good UX: Motivation is as crucial as usability in influencing user behaviour.
The COMB Model: Delving into the Capability, Opportunity, Motivation, Behavior framework for designing persuasive experiences.
Ethical Considerations: The importance of honesty and integrity when applying behavioural science in design.
Customer Empathy: Grasping the underlying drivers of behaviour, including subconscious factors users might not express.
Collaborative Synergy: How behavioural scientists and designers can work together to overcome behavioural barriers.
Transitioning Roles: Tips for UX researchers looking to incorporate behavioural science into their practice.

Capitoli

1. Introduction and Background (00:00:00)

2. Definition and Application of Behavioural Science (00:02:19)

3. The Importance of Motivation in Design (00:04:22)

4. Ethics in Behavioural Science and Design (00:09:14)

5. Treating Customers Well for Business Benefits (00:12:11)

6. Collaboration between Behavioural Scientists and Designers (00:17:26)

7. Understanding the Underlying Drivers of Behavior (00:22:23)

8. The Importance of Customer Empathy in Research (00:24:53)

9. Transitioning from UX Research to Behavioural Science (00:28:39)

32 episodi

Tutti gli episodi

DesignOps Aligned - Podcast Show

1
“The New Landscape of Design” – Thomas Wilson 1:05:31

6 giorni fa1:05:31

1:05:31

“The New Landscape of Design” – Act 02 – Scene 33 – Thomas Wilson In this episode, Naresh Shan and Thomas discuss the evolving landscape of UX design, emphasising the shift from traditional UI roles to strategic positions within organisations. They explore the impact of AI on design, the importance of understanding business fundamentals, and the need for designers to build trust and influence within their teams. The conversation highlights the necessity for UX professionals to adapt to changing market demands and develop hybrid skills that incorporate design and business acumen. Takeaways • UX is moving towards a more strategic role within organisations. • AI tools are changing the landscape of UX design. • Designers need to understand business metrics like ROI and P&L. • Fundamentals of design are crucial for success in the field. • Building trust and influence is essential for design leaders. • Designers should learn to communicate in business language. • The design community is facing challenges due to a lack of fundamentals. • Ethics in design is becoming increasingly important. • Collaboration and sharing insights can enhance team dynamics. • Continuous learning and adaptation are key to staying relevant in UX. Chapters 00:48 - Understanding Power Dynamics in Design Conversations 02:16 - The Evolution of UX Design Strategy 05:16 - The Impact of AI on UX Roles 07:57 - Navigating the Post-Zerp Landscape 11:00 - The Rise of Boot Camps and Portfolio Challenges 14:03 - The Importance of Fundamentals in Design 17:07 - Intrinsic Motivation and Continuous Learning 23:01 - The Responsibility of Learning 24:19 - Intrinsic Learning and Skill Development 25:07 - The Importance of Data-Driven Design 26:25 - Strategic Readiness in UX Design 28:18 - The Role of Design Leaders 29:13 - Communicating in Business Language 31:22 - Navigating Organisational Dynamics 34:57 - The Need for Continuous Discovery 38:18 - Underutilization of Design Skills 42:23 - Building Trust and Influence 45:21 - Navigating Workplace Dynamics 48:11 - The Role of Design Leaders 50:50 - Building Collaborative Boundaries 54:35 - The Future of UX in a Product-First World 59:40 - Ethics and Career Choices in Design 01:03:52 - The Importance of Following the Right Leaders Don't forget to: 👍 Like this video if you found it helpful. 🔔 Subscribe to our channel for more design operations and business optimization insights. 💬 Share your thoughts or questions in the comments below! Follow Us: • LinkedIn : https://www.linkedin.com/company/104057087/ • Instagram : https://www.instagram.com/design_ops_aligned/ • TikTok : https://www.tiktok.com/@designopsaligned • X : https://x.com/DOAligned…

DesignOps Aligned - Podcast Show

1
“Unlocking the Value of Conferences” – Damian Martone 43:29

15 giorni fa43:29

43:29

“Unlocking the Value of Conferences” – Act 02 – Scene 32 – Damian Martone Leadership Ateliers Training for upcoming design leaders with multiple workshops and masterclasses in Lisbon (April 23-24), Barcelona (May 5-6) and Berlin (May 21-22). Get €100 off using the code DESIGNOPSALIGNED Website: https://www.leadershipateliers.com Hatch Conference 3-Day festival for senior designers and above. Featuring speakers and facilitators from Qonto, Anthropic, Loom, Intercom, Vercel and many more. Apply to be able to purchase up to 2 tickets. https://www.hatchconference.com In this conversation, we speak to Damian Martone, the organizer of the Hatch Conference, focusing on the value of conferences, the importance of networking, and the challenges of organizing events in the design industry. They discuss how to create meaningful experiences for attendees, the impact of AI on the conference landscape, and the significance of curating speakers and content that resonate with the audience. Damian shares insights on the lessons learned from organizing the conference and the future plans for Hatch, emphasizing the need for a niche focus and community engagement. Takeaways · Conferences must provide clear value to attendees. · Networking is often the most valuable aspect of conferences. · Curation of speakers and audience is crucial for engagement. · Smaller conferences can foster deeper connections. · AI will change the landscape of conferences in the future. · Diversity in audience can enhance the conference experience. · Interactive sessions can help mitigate large group syndrome. · Market-driven content is essential for relevance. · The Hatch Conference focuses on European design challenges. · Future plans include expanding community engagement through mixers. Chapters 00:48 - Introduction to Hatch Conference and Its Value 04:38 - Understanding Conference Value Beyond Education 07:49 - The Importance of Networking at Conferences 09:44 - Balancing Personal Touch and Conference Growth 13:05 - The Impact of AI on Conference Dynamics 14:54 - Speaker Selection and Audience Engagement 21:08 - Diversity and Inclusion in Conference Settings 23:43 - Niche Events vs. General Conferences 25:21 - The Birth of Hatch Conference During COVID 26:41 - Lessons Learned from Organizing Conferences 29:07 - The Challenges of Securing Speakers 31:47 - The Importance of Delegation in Event Planning 34:16 - What Sets Hatch Conference Apart 36:25 - Upcoming Design Leadership Workshops 39:33 - Future Plans for Hatch Conference Don't forget to: 👍 Like this video if you found it helpful. 🔔 Subscribe to our channel for more design operations and business optimization insights. 💬 Share your thoughts or questions in the comments below! Follow Us: • LinkedIn : https://www.linkedin.com/company/104057087/ • Instagram : https://www.instagram.com/design_ops_aligned/ • TikTok : https://www.tiktok.com/@designopsaligned • X : https://x.com/DOAligned…

DesignOps Aligned - Podcast Show

1
“Balancing Creativity and Business in Design” - Alexander Christian 58:39

20 giorni fa58:39

58:39

“Balancing Creativity and Business in Design” - Act 02 - Scene 31 – Alexander Christian In this conversation, Naresh Shan interviews Alex, a seasoned UX leader, about his journey in the design industry, the evolution of design practices, and the challenges faced by junior designers today. Alex shares insights on the balance between creativity and process, the role of design systems, and the importance of translating design into business value. He emphasizes the need for designers to articulate their decisions and adapt to the changing landscape, especially with the rise of AI. The discussion also touches on the impact of content creation on personal growth and the design community. Takeaways The design landscape has evolved significantly over the past 20 years. Creativity must be balanced with business objectives and processes. Design systems can create efficiencies but may stifle creativity if not managed well. Junior designers face increased competition and must strive to be in the top 10%. Articulating design decisions is crucial for gaining stakeholder buy-in. AI is changing the role of designers, emphasizing curation over execution. Designers need to understand business context to demonstrate the value of their work. Content creation can be a therapeutic outlet for designers. The importance of innovative thinking in portfolio projects cannot be overstated. Designers should focus on holistic strategies rather than just feature development. Chapters 00:48 - Introduction to Alex and His Journey 05:41 - Evolution of Design: From Agencies to AI 13:27 - Balancing Creativity and Process in Design 21:27 - The Business of Design: Bridging Creativity and Value 27:36 - The Future of UX and UI in the Age of AI 28:09 - The Evolving Role of Designers in the Age of AI 32:32 - Challenges for Junior Designers in a Competitive Market 37:22 - Navigating Portfolio Development Without Experience 43:25 - Demonstrating Design Value in Corporate Environments 50:24 - The Journey into Content Creation and Its Impact Don't forget to: 👍 Like this video if you found it helpful. 🔔 Subscribe to our channel for more design operations and business optimization insights. 💬 Share your thoughts or questions in the comments below! Follow Us: • LinkedIn : https://www.linkedin.com/company/104057087/ • Instagram : https://www.instagram.com/design_ops_aligned/ • TikTok : https://www.tiktok.com/@designopsaligned • X : https://x.com/DOAligned…

DesignOps Aligned - Podcast Show

1
"Career Strategy Lab: A New Approach to UX Education" – Sarah Doody 56:23

4 weeks fa56:23

56:23

“Career Strategy Lab: A New Approach to UX Education” - Act 01 - Scene 30 – Sarah Doody In this conversation, Naresh Shan and Sarah Doody discuss the evolution of UX design, the challenges faced by job seekers in the current market, and the importance of effective communication and portfolio presentation. Sarah shares insights from her experience running the Career Strategy Lab, emphasizing the need for tailored job applications and the value of research in UX. They also touch on the impact of AI on design standards and the ongoing issues of ageism in the job market. Takeaways · Sarah Doody founded Career Strategy Lab to help UX professionals advance their careers. · The bootcamp model often fails to prepare candidates for real-world job demands. · Job seekers frequently struggle with overwhelming application processes and lack of results. · The current job market has opportunities outside of big tech companies. · Effective communication skills are essential for UX professionals to succeed. · Portfolios should tell a story and showcase the process, not just the final product. · Candidates should focus on quality over quantity in job applications. · The industry is shifting back towards valuing generalists over specialists. · Designers must advocate for the value of their work to avoid being seen as 'pixel pushers.' · Ageism exists in the job market, but many experienced professionals still find opportunities. Chapters 00:48 – The Art of Nonverbal Communication in Meetings 03:40 – The Birth of Career Strategy Lab 09:48 – Understanding Job Seekers’ Challenges 16:39 – The Role of Portfolios in Job Applications 22:47 – The Shift from Specialists to Generalists 28:11 – Addressing Ageism in Hiring 33:17 – Ethics in the Workplace: The Pixel Pusher Dilemma 40:36 – Changing Perceptions of Research: The Big Reveal 50:11 – Career Strategy: When to Seek Help Don't forget to: 👍 Like this video if you found it helpful. 🔔 Subscribe to our channel for more design operations and business optimization insights. 💬 Share your thoughts or questions in the comments below! Follow Us: • LinkedIn : https://www.linkedin.com/company/104057087/ • Instagram : https://www.instagram.com/design_ops_aligned/ • TikTok : https://www.tiktok.com/@designopsaligned • X : https://x.com/DOAligned…

DesignOps Aligned - Podcast Show

1
"Navigating the Job Market: Insights from Experts" - Nina & Javier 1:23:27

5 weeks fa1:23:27

1:23:27

“Navigating the Job Market: Insights from Experts” - Act 01 - Scene 29 – Nina & Javier In this episode, Javier Bargas and Nina Weber to discuss the current state of the job market, particularly in the UX design field. They explore the challenges job seekers face, including ghosting in applications, the importance of tailoring resumes, and the impact of AI on job security. The conversation also delves into the significance of building a strong portfolio, understanding domain knowledge, and the role of coaching in navigating these challenges. Both guests emphasize the need for self-care and community support during tough times in the job market. Takeaways · The job market is currently very competitive due to widespread layoffs. · Ghosting in job applications has become a common issue. · Tailoring your CV and portfolio to match job descriptions is crucial. · Employers are less flexible in creating new roles due to market conditions. · Understanding AI's capabilities is becoming essential for UX professionals. · Job seekers should focus on their strengths and not doubt their skills. · Networking and community support are vital during job searches. · It's important to take time for self-reflection and mental health during job hunting. · Freelancing can be a viable option for those struggling to find full-time work. · Coaching can help individuals navigate their career paths effectively. Chapters 00:48 - Introduction and Setting the Stage 03:10 - Current Job Market Challenges 07:55 - The Ghosting Phenomenon in Job Hunting 13:07 - Recruiter Strategies and Candidate Adaptation 17:57 - The Importance of Tailoring Applications 23:12 - Portfolio Strategies for UX Professionals 28:03 - Business Context in Portfolios 29:24 - The Importance of Process Over Product 32:07 - Navigating Domain Knowledge in Job Applications 34:08 - Transitioning Between Fields: Strategies for Success 36:53 - The Reality of Job Coaching and Guarantees 41:00 - Understanding ATS and Job Application Myths 42:55 - Managing Desperation in Job Searching 46:23 - The Impact of Energy and Mindset on Interviews 50:22 - Building a Strong Portfolio: Insights for All Levels 59:04 - Crafting an Effective Portfolio 59:35 - Navigating Management to Director Level 01:01:08 - The Impact of AI on Job Security 01:06:45 - Essential Skills for the Future 01:08:46 - The Importance of Continuous Career Development 01:15:18 - Handling NDA Restrictions 01:18:20 - Freelancing and Career Transitions Don't forget to: 👍 Like this video if you found it helpful. 🔔 Subscribe to our channel for more design operations and business optimization insights. 💬 Share your thoughts or questions in the comments below! Follow Us: • LinkedIn : https://www.linkedin.com/company/104057087/ • Instagram : https://www.instagram.com/design_ops_aligned/ • TikTok : https://www.tiktok.com/@designopsaligned • X : https://x.com/DOAligned…

DesignOps Aligned - Podcast Show

1
“Why Design Language Matters” - Ben Callahan 57:54

7 weeks fa57:54

57:54

“Why Design Language Matters” - Act 01 - Scene 28 – Ben Callahan In this episode of the DesignOps Aligned podcast, Naresh Shan interviews Ben Callahan, a prominent figure in the design systems space. They discuss the evolution of responsive design, the importance of accessibility, and the shift towards adaptive design. Ben shares insights on the role of design systems in fostering creativity while maintaining structure, the challenges of proving their value, and the necessity for designers to understand development. The conversation also touches on the future of design tools, particularly the integration of AI, and the importance of community and communication within design teams. Takeaways · Ben Callahan is a founder of Sparkbox and Learning Mode. · Responsive design was a significant shift towards equitable digital interfaces. · Accessibility in design is crucial for reaching a wider audience. · The shift from responsive to adaptive design is becoming more common. · Design systems can restrict creativity if not managed properly. · Policing designers can create tension; community engagement is essential. · Proving the value of design systems is challenging but necessary. · Understanding development can enhance a designer's empathy and effectiveness. · The future of design tools may integrate AI for more functional systems. · A common language in design can improve efficiency and collaboration. Chapters 00:48 - Introduction to Ben Callahan 06:05 - Accessibility and Equitable Interfaces 12:26 - The Role of Design Systems in Creativity 18:29 - Building Trust in Design Systems 24:13 - The Future of Design Systems 33:55 - The Importance of Common Language in Design Systems 40:38 - AI’s Role in Design Automation 48:52 - The Necessity of Development Knowledge for Designers 54:18 - Design Systems for Multiple Products: Challenges and Strategies Don't forget to: 👍 Like this video if you found it helpful. 🔔 Subscribe to our channel for more design operations and business optimization insights. 💬 Share your thoughts or questions in the comments below! Follow Us: • LinkedIn : https://www.linkedin.com/company/104057087/ • Instagram : https://www.instagram.com/design_ops_aligned/ • TikTok : https://www.tiktok.com/@designopsaligned • X : https://x.com/DOAligned…

DesignOps Aligned - Podcast Show

1
“Designing the Future: The Truth About UX” - Felix Lee 36:09

9 weeks fa36:09

36:09

“Designing the Future: The Truth About UX” - Act 01 - Scene 27 – Felix Lee In this engaging conversation, Naresh Shan and Felix Lee explore the intricacies of mentorship in the design industry, the impact of social media on perceptions of UX/UI, and the evolving role of AI in design. They discuss the essential qualities of a good mentor, the importance of truth-seeking in design, and the challenges designers face in a competitive job market. Felix shares insights on how ADPList aims to innovate mentorship and career development, emphasizing the need for designers to advocate for core UX principles and the importance of continuous learning and adaptation in a rapidly changing industry. Takeaways · A good mentor should have experience, a desire to give back, and the time to commit. · Social media often misrepresents the UX/UI field by focusing on surface-level content. · Designers should not be relegated to just executing designs; they should engage in deeper processes. · The job market can create fear, leading designers to become complacent in their roles. · AI will likely optimize design processes but won't replace the creative aspects of design. · Truth-seeking is essential in design; assumptions can lead to flawed products. · ADPList aims to facilitate knowledge sharing in a more efficient manner. · Designers need to advocate for their value beyond just aesthetics. · Continuous learning and adaptation are crucial in the design industry. · The future of mentorship involves creating a culture of accountability and growth. Chapters 00:48 - Introduction and Setting the Stage 03:10 - Qualities of a Good Mentor 06:34 - The Role of Social Media in UX/UI 10:06 - The Reality of Mentorship 12:08 - Designers as More Than Pixel Pushers 16:19 - Navigating Job Market Fears 18:45 - AI’s Impact on Design 24:31 - The Future of AI in UX/UI 26:44 - Advocating for Core UX Principles 29:12 - Truth-Seeking in Design 32:01 - Future Goals for ADPList Don't forget to: 👍 Like this video if you found it helpful. 🔔 Subscribe to our channel for more design operations and business optimization insights. 💬 Share your thoughts or questions in the comments below! Follow Us: • LinkedIn : https://www.linkedin.com/company/104057087/ • Instagram : https://www.instagram.com/design_ops_aligned/ • TikTok : https://www.tiktok.com/@designopsaligned • X : https://x.com/DOAligned…

DesignOps Aligned - Podcast Show

1
“Overcoming Fear in Career Changes Mastering Storytelling in UX Design” – Ricardo Brito 47:48

9 weeks fa47:48

47:48

“Overcoming Fear in Career Changes Mastering Storytelling in UX Design” - Act 01 - Scene 26 – Ricardo Brito In this engaging conversation, Naresh Shan and Ricardo Brito explore the complexities of career transitions, the importance of storytelling in personal reinvention, and the impact of trauma on professional dynamics. Ricardo shares his journey from product design to coaching, emphasizing the need for self-awareness and confidence in navigating career changes. The discussion highlights the challenges of overcoming limiting beliefs and societal perceptions regarding career shifts, while also addressing the significance of honesty and support in the coaching process. In this conversation, Ricardo Brito and Naresh Shan explore the themes of overcoming limiting beliefs, the importance of safe learning environments, and the art of storytelling in career development. They discuss how storytelling can enhance communication in UX design and the significance of understanding one's audience and cultural context. Additionally, they emphasize the value of coaching and self-awareness in navigating career transitions. Takeaways · Speak from the heart during conversations. · Reinvention is essential in today's job market. · Fear often holds people back from career changes. · Honesty in coaching builds trust and clarity. · The market still frowns upon frequent career changes. · Storytelling is a powerful tool for career reinvention. · Understanding one's transferable skills is crucial. · Limiting beliefs can hinder personal and professional growth. · Creating a safe environment fosters learning and confidence. · Storytelling is essential in career development and UX design. · Understanding your audience is key to effective storytelling. · Cultural sensitivity enhances communication and storytelling. · Seek coaching before facing significant career challenges. · Self-awareness and confidence are crucial for career success. · Prepare for future uncertainties in your career. · Storytelling can help clarify your career path and goals. · Coaching provides tools to navigate transitions effectively. Chapters 00:00 - Introduction and Ice Breakers 02:56 - Transitioning Careers: A Personal Journey 06:08 - The Importance of Reinvention 08:53 - Overcoming Fear in Career Changes 12:02 - The Role of Honesty in Coaching 15:06 - Understanding Trauma in Career Transitions 18:03 - The Impact of Trauma on Team Dynamics 21:12 - Market Perceptions of Career Changes 24:05 - The Art of Storytelling in Career Reinvention 27:01 - Breaking Limiting Beliefs 27:46 - Overcoming Limiting Beliefs 30:44 - The Importance of Safe Learning Environments 31:43 - Career Storytelling: The Hero's Journey 35:44 - The Art of Storytelling in UX Design 39:57 - Understanding Your Audience in Storytelling 43:30 - Cultural Sensitivity in Storytelling 48:00 - When to Seek Coaching and Its Benefits Don't forget to: 👍 Like this video if you found it helpful. 🔔 Subscribe to our channel for more design operations and business optimization insights. 💬 Share your thoughts or questions in the comments below! Follow Us: • LinkedIn : https://www.linkedin.com/company/104057087/ • Instagram : https://www.instagram.com/design_ops_aligned/ • TikTok : https://www.tiktok.com/@designopsaligned • X : https://x.com/DOAligned…

DesignOps Aligned - Podcast Show

1
"From Curiosity to Clarity: Nikki’s Growth in User Research” - Nikki Anderson 52:36

9 weeks fa52:36

52:36

" From Curiosity to Clarity: Nikki’s Growth in User Research” - Act 01 - Scene 25 – Nikki Anderson In this engaging conversation, Nikki shares her journey as a user researcher, emphasizing the field's evolution over the past five years. She discusses the importance of demonstrating user research ROI, KPIs' necessity, and the shift from big reveals to continuous feedback. Nikki also highlights the balance between proactive and reactive research strategies and the significance of aligning research with business goals. The discussion concludes with insights on when to reach out for user research consultancy, advocating for early integration of research into product development. Takeaways · Nikki is passionate about surfing and user research. · The UX field has evolved, moving away from fun and creative processes. · Proving the value of research is essential for UX professionals. · KPIs are crucial for demonstrating the impact of research. · Research should illuminate insights, not just validate assumptions. · Big reveals in research can overwhelm stakeholders. · Working within time constraints is vital for effective research. · Proactive research can help anticipate and address user needs. · Aligning research with business goals enhances its value. · User research should be integrated early in product development. Chapters 00:48 - Introduction to UX Research and Personal Insights 02:13 - The Evolution of UX Research 04:59 - Challenges in Demonstrating ROI in UX Research 08:04 - Defining KPIs for UX Research 10:58 - The Role of UX Researchers in Product Management 14:04 - Navigating the Big Reveal in Research 17:01 - Proactive vs. Reactive Research 20:07 - The Importance of Early User Research 23:05 - Final Thoughts on Research and Business Value Don't forget to: 👍 Like this video if you found it helpful. 🔔 Subscribe to our channel for more design operations and business optimization insights. 💬 Share your thoughts or questions in the comments below! Follow Us: • LinkedIn : https://www.linkedin.com/company/104057087/ • Instagram : https://www.instagram.com/design_ops_aligned/ • TikTok : https://www.tiktok.com/@designopsaligned • X : https://x.com/DOAligned…

DesignOps Aligned - Podcast Show

1
“Measuring the impact of Content Design” - Jeremy Dodd 45:54

10 weeks fa45:54

45:54

“Measuring the impact of Content Design” - Act 01 - Scene 24 – Jeremy Dodd In this episode of the Design Ops Align podcast, Jeremy Dodd, a content writer at Atlassian, discusses the critical role of content design in the UX process. Topics include measuring the ROI of content writing, integrating content writers early in the design process, and methodologies for testing and validating content. Jeremy also shares insights on the artistry involved in tone and voice, the balance between UX and legal documentation, and the evolving role of AI in content creation. The conversation concludes with valuable advice for aspiring content writers. Takeaways · Content writers are essential to the design team. · Measuring ROI in content writing is crucial for validation. · Integrating content writers early in the design process enhances outcomes. · Testing and validating content can be done through A-B testing. · Tone of voice is a significant aspect of content writing. · A large portion of content work involves legal documentation. · AI can assist in the content creation process. · The future of content generation will involve specialized AI agents. · Writing is a skill that improves with practice and momentum. · There are no right decisions; you make decisions right. Don't forget to: 👍 Like this video if you found it helpful. 🔔 Subscribe to our channel for more design operations and business optimization insights. 💬 Share your thoughts or questions in the comments below! Follow Us: • LinkedIn : https://www.linkedin.com/company/104057087/ • Instagram : https://www.instagram.com/design_ops_aligned/ • TikTok : https://www.tiktok.com/@designopsaligned • X : https://x.com/DOAligned…

DesignOps Aligned - Podcast Show

1
" Navigating the Future of UX Testing” - Alejandro Rivas-Micoud 45:36

11 weeks fa45:36

45:36

" Navigating the Future of UX Testing” - Act 01 - Scene 23 – Alejandro Rivas-Micoud Summary In this episode of DesignOps Aligned, host Naresh Shan welcomes Alejandro Rivas-Micoud, CEO of Userlytics, for a deep dive into the evolving landscape of UX research, AI, and accessibility testing. Alejandro shares his insights on how Userlytics, a global leader in remote user experience and usability testing, is navigating industry shifts, particularly the impact of AI-driven tools and synthetic users in UX research. He discusses how AI is being leveraged to streamline data synthesis and analysis, making usability testing faster and more scalable without compromising quality. However, he emphasizes that AI is not yet a substitute for real user testing, as human behavior remains unpredictable and nuanced in ways that synthetic models cannot fully replicate. The conversation also explores continuous discovery, a growing trend in UX research where organizations adopt a habitual, iterative approach to user insights rather than relying solely on large-scale, one-off studies. Alejandro discusses how AI-powered automation will empower UX researchers rather than replace them, allowing for more efficient and cost-effective usability testing. They also touch on the growing importance of accessibility testing in light of evolving WCAG 2.2 standards and new regulations across the U.S. and Europe. Alejandro shares how Userlytics is actively working to support companies in ensuring their digital products meet accessibility requirements and cater to diverse user needs. Finally, the episode sheds light on how organizations can build strong UX research repositories and navigate industry challenges, including budget constraints and evolving business needs. This episode is packed with valuable insights for UX professionals, product managers, and researchers looking to stay ahead in the fast-evolving world of AI-powered UX research, continuous discovery, and accessibility compliance. Takeaways · Userlytics provides remote user experience research and usability testing. · AI is being integrated into UX research to extract insights more efficiently. · Real user testing is irreplaceable despite the rise of synthetic users. · Continuous discovery is crucial for understanding user needs. · Accessibility testing is becoming increasingly important due to new regulations. · Userlytics aims to empower UX researchers rather than replace them with AI. · Quality of test subjects is a key focus for Userlytics. · Userlytics offers a holistic approach to UX research methodologies. · The company has a large international participant panel for diverse testing. · Userlytics' pricing model is based on usage, making it more flexible for clients. Don't forget to: 👍 Like this video if you found it helpful. 🔔 Subscribe to our channel for more design operations and business optimization insights. 💬 Share your thoughts or questions in the comments below! Follow Us: • LinkedIn : https://www.linkedin.com/company/104057087/ • Instagram : https://www.instagram.com/design_ops_aligned/ • TikTok : https://www.tiktok.com/@designopsaligned • X : https://x.com/DOAligned…

DesignOps Aligned - Podcast Show

1
"Craft will only take you so far in this industry” - Jeremy Miller 47:41

11 weeks fa47:41

47:41

" Craft will only take you so far in this industry” - Act 01 - Scene 22 – Jeremy Miller In this podcast episode, Jeremy Miller, a well-known UX industry figure, discusses common UX design themes. He discusses the importance of soft skills, communication, and technical skills. He also explores how UX design has evolved from a function of engineering to a separate partnership. Jeremy emphasizes the need for UX designers to speak the business's language and understand their work's bottom-line impact. He also discusses the challenges of boot camps and the importance of learning the fundamentals of UX design. In this conversation, Jeremy highlights the importance of stakeholder management and building relationships to drive change in low-design-maturity organizations. He emphasizes the need for designers to understand stakeholders' perspectives and communication preferences and use that knowledge to influence how teams work together. He also underscores the role of curiosity in personal and professional growth and the importance of empathy for team members and stakeholders. Book : https://www.beyonduxdesign.com/book/ Youtube Channel https://www.youtube.com/@beyonduxdesign Takeaways • Craft gets you so far, but soft skills and communication are crucial for success in UX design. • UX designers need to speak the business's language and understand their work's bottom-line impact. • Boot camps and formal education programs often focus on tools and methods, but real-world experience and apprenticeships are valuable for learning UX design. • The aesthetic usability effect is essential, but a beautiful interface is not enough if it doesn't meet the user's needs. • The use of personas and other artefacts should be driven by the team's and the project's specific needs, and they should be simple and easy to update. • One-on-one conversations with stakeholders and product managers are valuable opportunities to promote using UX artefacts and understand their needs. Understanding stakeholders' perspectives and communication preferences is crucial for effective stakeholder management. • Building relationships and trust with team members and stakeholders are essential for driving change in low-design maturity organizations. • Curiosity is a key personal and professional growth trait and fosters a desire to continuously learn and improve. • Empathy for team members and stakeholders is essential for understanding their needs and perspectives and for building effective relationships. Chapters 01:14 - Introduction and Podcasting 04:37 - The Importance of Soft Skills and Communication 07:13 - Speaking the Language of the Business 09:09 - The Evolution of UX Design 13:12 - Challenges and Benefits of Boot Camps 18:42 - The Balance Between Aesthetics and Functionality 21:29 - Using Personas and Artifacts to Drive Conversations 28:16 - Stakeholder Management and Building Relationships 30:38 - Understanding Stakeholder Communication Preferences 34:21 - Driving Change in Low Design Maturity Organizations 44:09 - The Importance of Empathy for Team Members and Stakeholders Don't forget to: 👍 Like this video if you found it helpful. 🔔 Subscribe to our channel for more design operations and business optimization insights. 💬 Share your thoughts or questions in the comments below! Follow Us: • LinkedIn : https://www.linkedin.com/company/104057087/ • Instagram : https://www.instagram.com/design_ops_aligned/ • TikTok : https://www.tiktok.com/@designopsaligned • X : https://x.com/DOAligned…

DesignOps Aligned - Podcast Show

1
"The Value of Design System Knowledge” - Davy Fung 52:09

11 weeks fa52:09

52:09

"The Value of Design System Knowledge” - Act 01 - Scene 21 – Davy Fung In this episode, Davy Fung explores the evolution of design systems, the importance of collaboration between designers and developers, and the biggest challenges teams face when implementing them. He breaks down how to effectively communicate the value of design systems to stakeholders, choose the right tech stack, and prevent the accumulation of UI debt. The discussion covers the need for scalable naming conventions for design tokens, the balance between flexibility and consistency, and how design systems can evolve to support multiple products—including the complexities of white-labeling. Davy also shares insights on optimizing handoffs between designers and developers, the role of structured documentation, and how to future-proof design strategies. For newcomers looking to enter the field, Davy provides advice on building technical understanding, adopting a systems-thinking mindset, and continuously learning to stay ahead in the ever-changing landscape of design. Whether you’re a designer, developer, or design system manager, this episode is filled with expert insights to help you create and maintain an effective design system. Tune in to level up your approach. Takeaways · Design systems are essential for efficient product development. · Investing in design systems requires clear communication of value. · Choosing the right tech stack is crucial for design systems. · Collaboration between designers and developers enhances product quality. · UI debt can accumulate even with a design system in place. · Naming conventions for design tokens should be systematic and clear. · Design systems should evolve to meet the needs of multiple products. · Newcomers should focus on understanding both design and development aspects. · Continuous feedback and open communication are key in design systems. Don't forget to: 👍 Like this video if you found it helpful. 🔔 Subscribe to our channel for more design operations and business optimization insights. 💬 Share your thoughts or questions in the comments below! Follow Us: • LinkedIn : https://www.linkedin.com/company/104057087/ • Instagram : https://www.instagram.com/design_ops_aligned/ • TikTok : https://www.tiktok.com/@designopsaligned • X : https://x.com/DOAligned…

DesignOps Aligned - Podcast Show

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"Mastering Agile: Design & Communication in Sync” - Freya Finnerty 44:38

12 weeks fa44:38

44:38

"Mastering Agile: Design & Communication in Sync” - Act 01 - Scene 20 – Freya Finnerty summary In this episode of the DesignOps Aligned podcast, Agile Specialist Freya Finnerty discusses the challenges and benefits of implementing Agile methodologies in organizations. The conversation covers effective communication, the role of metrics, and the significance of cross-functional teams. Freya shares insights on overcoming resistance to change, the value of MVPs, and the impact of AI on Agile practices. The discussion emphasizes the need for a human-centred approach in Agile coaching and the importance of adapting to the ever-changing business landscape. Takeaways · Agile coaching is often misunderstood and misapplied. · Effective communication is key to successful Agile implementation. · Resistance to change is a common challenge in organizations. · Metrics should serve the team, not create pressure. · Cross-functional teams enhance collaboration and innovation. · MVPs help de-risk product development. · AI can assist in reducing administrative burdens in Agile. · A compelling message is essential for driving change. · Designers play a crucial role in Agile teams. · Human connection is irreplaceable in Agile coaching. Don't forget to: 👍 Like this video if you found it helpful. 🔔 Subscribe to our channel for more design operations and business optimization insights. 💬 Share your thoughts or questions in the comments below! Follow Us: • LinkedIn : https://www.linkedin.com/company/104057087/ • Instagram : https://www.instagram.com/design_ops_aligned/ • TikTok : https://www.tiktok.com/@designopsaligned • X : https://x.com/DOAligned…

DesignOps Aligned - Podcast Show

1
"The Role of UX in Agile Development” - Georgina Hughes 47:57

13 weeks fa47:57