EP # 190 - Mastering Business Consistency: From Side Hustle To Successful Enterprise Diamond Effect - Strategies To Scale Your Service Business As A Sellable Asset podcast

4:02

Tooday, I share 3 key mindset shifts that directly impacted my business revenue and can transform yours too. Key Insights: • Why successful businesses still face challenges and how this knowledge makes you a better leader • The "Rock Behind You" principle: How to stop letting past results limit your future potential • Why consistency trumps trendy strategies (especially for introverts!) 💡 Quote highlight: "Don't trip over the rock behind you" - Seneca 🔑 Key Takeaway: Your future success isn't determined by past results - every day brings new opportunities to exceed your previous best. Ready to transform your business mindset? Book your discovery call at https://stairwaytoleadership.com #BusinessGrowth #LeadershipDevelopment #MindsetShift #BusinessSuccess #EntrepreneurMindset…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 198 - 5 Ways Non-Sales Employees Can Boost Sales in Your Service Business 12:01

5 giorni fa12:01

12:01

In today's short yet highly valuable episode, Maggie discusses how every employee in your small business can contribute to sales growth, whether directly or indirectly. Learn how to maximize your team's potential to drive business growth and increase revenue. Key Points: Indirect Contributions to Sales Time and cost efficiency through proper delegation Value of outsourcing administrative tasks ROI calculation on CEO time Direct Customer Contact Opportunities Reception and front desk staff's role in sales Importance of asking questions and active listening Identifying additional service opportunities Customer Journey Enhancement Booking follow-up appointments Offering membership options Creating intentional client experiences Service Excellence Investing in staff training and skill development Combining technical skills with customer service Natural upselling through understanding client needs Business Culture Impact Employee advocacy Word-of-mouth marketing through satisfied staff Team members as brand ambassadors Key Takeaway: "Every employee you hire in your small business is an investment and needs to contribute directly or indirectly to the growth of your business." Action Step: Before delegating tasks, conduct a cleanup exercise to ensure you're outsourcing valuable activities that contribute to business growth. Resources: Book a free consultation with Maggie to: Map your customer journey Develop employee training programs Enhance customer service Improve sales processes Connect with Maggie: • Book a Discovery Call: https://calendly.com/maggie-s2l/discovery-call • Email: maggie@stairwaytoleadership.com • Website: https://stairwaytoleadership.com #BusinessGrowth #TeamDevelopment #Sales #CustomerService #BusinessStrategy…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 198 - The Unsexy Truth About Business Success 3:47

9 giorni fa3:47

3:47

Today, Maggie shares a powerful perspective on what truly drives business growth amidst the distracting political climate in Canada and the US. Key Points: • Why political drama and exciting news can pull us away from business fundamentals • The real, "boring" activities that consistently generate revenue • How habits and systems create sustainable business success Quotable: "Your business grows in the quiet moments between the excitement." Resources Mentioned: • T.O.P. CEO Framework - Maggie's signature system for sustainable business growth Connect with Maggie: • Book a Discovery Call: https://calendly.com/maggie-s2l/discovery-call • Email: maggie@stairwaytoleadership.com • Website: https://stairwaytoleadership.com #BusinessGrowth #BusinessSystems #Entrepreneurship #BusinessSuccess #SmallBusinessTips…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 197 - The Success Triangle. 3 Critical Areas Every Business Owner Must Master 26:18

12 giorni fa26:18

26:18

In this value-packed episode, Maggie Perotin breaks down the three essential areas of self-development that every entrepreneur needs to focus on to achieve sustainable business growth. Discover why your business can't outgrow you and how developing these critical areas leads to faster, more sustainable success. What You'll Learn: Personal Development as a Human Entrepreneur • Mindset foundations: embracing failure, making fast decisions, and maintaining focus • Physical wellbeing: nutrition, movement, and rest for sustained energy • Spiritual growth: building faith and self-belief in entrepreneurship Business Leadership Skills • Essential CEO capabilities • How to identify and fill skill gaps • The importance of leading by example • Why confidence matters in hiring and team building Industry-Specific Expertise • Staying innovative in your field • Continuous learning strategies • Creating more value for clients through expertise Key Insights: ✦ The three crucial mindset shifts that accelerate business growth ✦ How personal development directly impacts business success ✦ Why mastering business skills is essential for scaling ✦ The connection between self-development and effective leadership 💡 Episode Quote: "Your business cannot outgrow you. Our skills allow us to be more effective, not only in decision-making and having a better perspective, but also in doing things faster." Resources Mentioned: • DREAM-PLAN-DO journal • Personal development books (reach out to Maggie for recommendations) Ready to accelerate your business growth through personal development? Visit https://Stairwaytoleadership.com to book a free consultation with Maggie.…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 197 - 3 Life-Changing Principles I Wish I Knew in My 20s 3:58

15 giorni fa3:58

3:58

In Today's Maggie's Moment, Maggie Perotin shares three transformative self-development principles that could have changed the trajectory of her early career and life. These timeless insights are valuable for entrepreneurs and professionals at any stage of their journey. Key Takeaways: • Being proactive vs. reactive: Learn the power of intentional goal setting and weekly planning • Focus on controllable factors: Discover how to redirect energy from external stressors to actionable progress • Prioritize self-care: Understand why filling your own cup first is crucial for sustainable success 🎯 Action Step: Choose one principle to implement this week. Start with weekly planning, identify areas within your control, or create a self-care routine. 💡 Quote: "Your energy is finite. When you redirect it from what you can't control to what you can influence, magic happens." Ready to take your leadership journey to the next level? Visit https://stairwaytoleadership.com to learn more about working with Maggie. #BusinessGrowth #Leadership #SelfDevelopment #EntrepreneurMindset #PersonalGrowth #BusinessCoaching…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 196 - Inside the Diamond Effect Group: How We Turn Side Hustles into Sustainable 5-Figure Businesses 33:08

18 giorni fa33:08

33:08

In this episode, Maggie pulls back the curtain on her signature program, the Diamond Effect Group. She shares the story behind its creation and how it helps service-based business owners create sustainable 5K+ months without burnout. Key Highlights: The origin story: How Maggie's corporate burnout led to creating a program she wished existed when starting her business Why does the program run for 12 months, and what is the strategic reasoning behind each quarter's focus The four key components that make Diamond Effect Group unique: • Personalized implementation through weekly coaching • Leadership identity development from day one • Strategic network building and win-win relationships • Recession-proof business skill building Success Stories Mentioned: Stephanie: Excel expert who built a successful business through strategic networking Paola: Event decorator who scaled her business while maintaining work-life balance Glory: Therapy practice owner who successfully expanded her team Program Structure: Quarter 1: Foundation building and fast growth Quarter 2: Marketing mastery and consistent lead generation Quarter 3: Sales optimization and systems development Quarter 4: Sustainable scaling and legacy building Investment: $2,500 for 12 months with payment options available Success Guarantee: Additional 3 months of support if needed Resources Mentioned: Website: https://www.stairwaytoleadership.com/diamond-effect-group Frameworks included: • DREAM-PLAN-DO coaching model • Time on Demand Framework • Strategic Consistency Method • Premium Pricing Formula • Client Attraction and Qualification Process • Relationship Ripple Effect Ready to transform your side hustle into a thriving business? Visit https://www.stairwaytoleadership.com/diamond-effect-group to learn more and book a free consultation with Maggie. #DiamondEffectGroup #BusinessCoaching #Entrepreneurship #SmallBusiness #BusinessGrowth…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 196 - Hidden Time Wasters: A Business Owner's Guide to Schedule Spring Cleaning 4:32

22 giorni fa4:32

4:32

In this quick bonus episode, Maggie Perotin shares a powerful strategy for spring cleaning your business schedule. Learn how to identify and eliminate time-wasting activities that secretly sabotage your productivity and business growth. Key Points Covered: • Why your calendar might be as cluttered as an overstuffed closet • The 30-minute block tracking method for time audit • Three main time-clutter culprits to watch for • Real client success story: How reallocating 5 hours led to doubled consultation calls Action Steps: Track all activities in 15-minute blocks for one week Identify tasks done out of habit vs. necessity List activities that could be delegated or eliminated Align time blocks with quarterly goals Resources Mentioned: • Free Webinar: "Side Hustle Transformation Blueprint" - April 8th at 11 AM • Time on Demand Formula Quote from the Episode: "We accumulate time-wasting tasks like we collect promotional pens – they just keep multiplying when we're not looking!" Connect with Maggie: • Website: stairwaytoleadership.com • Email: maggie@stairwaytoleadership.com • Instagram: @maggie.perotin.s2l CTA: Register for the "Side Hustle Transformation Blueprint" webinar to learn how to create massive momentum in your business, even with limited hours. Perfect for entrepreneurs balancing business growth with full-time commitments.…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 195 - Balancing Business Growth & Family Life - A Balloon Artist's Journey to Building a Dream Life 29:33

26 giorni fa29:33

29:33

Guest: Paola Di Fonzo, Owner of Balloonique What started with a $30 DIY balloon project during maternity leave has blossomed into Balloonique - a flourishing event decor company serving the GTA. In this episode, Paola shares her entrepreneurial journey, proving you don't have to choose between family dreams and business success. 🎈 The Journey: • Maternity leave creative project → Professional decor company • Solo creator → Team of three + company truck • Weekend installations while homeschooling during the week 💫 Key Moments We Explore: "I thought maybe in 5-10 years we could do this..." Paola reflects on how her hobby unexpectedly accelerated into a thriving business within just one year. 🔑 Business Growth Insights: • Using creativity beyond balloon art - in marketing, processes, and problem-solving • Building systems that protect family time while allowing business growth • Finding and trusting team members who share your vision ✨ Most Surprising Discovery: "Business sense is very close to common sense" - Paola shares how she transformed from doubting her business abilities to confidently leading a growing company. 💡 Biggest Takeaway: You can build a successful business that works around your life priorities - not the other way around. It's about getting creative with your systems and trusting the process. 🎯 Connect with Paola: Website: https://balloonique.ca Instagram: @ballooniqueto…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 195 - Your Limitations Aren't Limiting - They're Your Superpowers 4:10

30 giorni fa4:10

4:10

In this quick bonus episode, Maggie shares her journey of turning perceived business limitations into unique advantages. Key Points: • Starting a business in your 40s can be your advantage, not a setback • How being an immigrant with an accent became a memorable brand feature • Converting introvert tendencies into authentic connection strategies • Transforming limited social media experience into a genuine approach 🔑 Key Takeaway: There's always a solution to achieving the goals you truly want and commit to. Your perceived limitations aren't stopping you—they're setting you apart in the marketplace. Want to transform your "limitations" into business advantages? Book a call with Maggie: https://www.stairwaytoleadership.com/ Follow Maggie: Instagram - https://www.instagram.com/maggie.perotin.s2l/ LinkedIn - https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/ #BusinessGrowth #Entrepreneurship #LimitingBeliefs #BusinessSuccess #Leadership…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP 194 - Win-Win Partnerships: The Hidden Growth Strategy Most Business Owners Miss 17:23

5 weeks fa17:23

17:23

In this episode of the Diamond Effect Podcast, we dive into the power of strategic relationship building in business development and sales. Learn how cultivating meaningful business relationships can create opportunities that no paid advertising can match. Key Takeaways: • The African proverb rings true: "If you want to go fast, go alone. If you want to go far, go together." • Strategic relationship building is crucial for long-term business success • Success comes from focusing on select, valuable relationships rather than trying to connect with everyone My Early Sales Story: ✦ Started in the fashion industry sales with no experience ✦ Became top salesperson within a year ✦ Success came through strategic relationship building ✦ Focus on learning client needs and providing solutions Real-World Example: • RBC Women of Influence Award nomination process • Importance of community relationships beyond clients • Value of diverse business connections Action Steps for Listeners: Identify potential strategic relationships for your business Plan how you can add value first Create a consistent touchpoint strategy Integrate relationship building into your broader business strategy 💎 Diamond Effect Insight: The magic happens when you integrate strategic relationships into your larger business growth strategy. Want to learn more about building powerful business relationships? Visit https://www.stairwaytoleadership.com/ Resources Mentioned: • Diamond Effect Group Coaching Program • RBC Women of Influence Award #BusinessRelationships #StrategicGrowth #BusinessDevelopment #DiamondEffect #SalesStrategy #NetworkingTips #BusinessSuccess…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 194 - From corporate leader to full-time coach (my story) 3:48

5 weeks fa3:48

3:48

Are you doubting whether your side hustle could ever replace your corporate salary? I get it. Five years ago, I was sitting in my corporate office, wondering if my coaching business would ever be more than just a dream... Back in 2019, my reality looked like this: • Leading a high-stakes corporate team • Starting my coaching journey • Completing my MBA • Raising young school-aged children during COVID The doubt and overwhelm were real. But then everything changed when I developed: 🔑 Time on Demand Framework Instead of trying to 'find' time, I created it 🔑 DREAM-PLAN-DO Model Turned overwhelming goals into organized action steps 🔑 Business Owner First Marketing Built a client pipeline that worked with MY schedule In 2022, I made the leap to full-time coaching on MY terms. Now I help others do the same. 👉 If you're building a side hustle or thinking about monetizing your skills... Drop a comment below: 💭 What's your side hustle? 💭 Why did you start it? P.S. Want to learn more about building a successful business alongside your career? Join me for " The Side Hustle Transformation Blueprint " masterclass on April 8th at 11 AM EST, where I'll share more of my journey and reveal the exact strategies that worked for me and my clients. Secure your spot here - https://www.eventbrite.ca/e/the-side-hustle-transformation-blueprint-tickets-1244867886359…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 193 - The Art of Hair Sculpting: Building an International Brand Through Social Media with Lina Waled 27:44

6 weeks fa27:44

27:44

Join Maggie Perotin as she interviews Lina Waled, an innovative haircutting specialist who transformed her career from a psychology graduate to an international hair artist and content creator. In this episode, discover how following your creative intuition can lead to unexpected success and business growth. Key Highlights: • Lina's unique journey from a psychology degree to becoming a sought-after hairstylist • How she developed her signature razor-cutting technique and "sculpted hair" concept • Strategic approach to content creation across YouTube, Instagram, and TikTok • Tips for relocating a service-based business internationally • Managing creative entrepreneurship while maintaining focus on business goals Topics Covered: [00:00:00] - Introduction and Lina's background [00:02:00] - The story behind becoming a hairstylist [00:04:00] - Developing unique razor-cutting techniques [00:08:00] - Content creation strategy across different platforms [00:12:00] - Relocating from Canada to Dubai [00:15:00] - Managing creativity and business focus [00:19:00] - The importance of business coaching and support Key Takeaways: • Different social media platforms require different approaches: YouTube: Long-form, detailed tutorials Instagram: Professional business presence and client booking TikTok: Casual, personal connection content • Success strategies for creative entrepreneurs: Brain dumping for idea management Creating systems for focus Regular journaling and planning Strategic experimentation Featured Guest: Lina Waled ( @linadoeshair ) Haircutting specialist and content creator based in Dubai, known for her innovative razor-cutting technique and viral hair content. Resources Mentioned: • Instagram: @linadoeshair • Diamond Effect Group Coaching Program Follow Lina on Instagram @linadoeshair to see her amazing hair transformations and content creation strategies in action. Join the Diamond Effect Group program like Lina did - https://www.stairwaytoleadership.com/diamond-effect-group…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 193 - Why Your Marketing Isn't Working (And How to Fix It) 4:20

6 weeks fa4:20

4:20

Have you ever wondered if you're just spinning your wheels with your marketing strategies? 🤔 In this Maggie's Moment, I'm breaking down the three critical elements that determine whether a marketing strategy you picked is truly working. Learn why some business owners succeed with the exact same strategies that others claim "don't work" - and how you can be on the winning side! Save epsiode for when you need a reminder about: ✨ The right timeline for strategy evaluation ✨ Smart implementation techniques ✨ The game-changing role of expert feedback…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 192 - Time Management for Business Owners and CEO's - The 5-Step Formula to Take Control of Your Schedule 26:36

7 weeks fa26:36

26:36

The Time On Demand Formula: How Successful CEOs Create More Hours in Their Day Tired of feeling overwhelmed and constantly busy? In this power-packed episode of the Diamond Effect Podcast, Maggie Perotin reveals her proven Time On Demand Formula - the exact system she used to simultaneously run a successful business, complete an EMBA, and maintain work-life balance without burnout. Key Points Covered: • Why everyone has the same 24 hours but different results • The mindset shift from "being busy" to "being in control" • The 5 components of the Time On Demand Formula • Practical strategies for eliminating time waste • How to make effective time management a habit Time Stamps: [00:00:00] - Introduction to the universal time management challenge [00:02:00] - Maggie's personal transformation story [00:04:00] - Component #1: The power of time awareness [00:07:00] - Component #2: Clarity and prioritization [00:11:00] - Component #3: Elimination and delegation strategies [00:17:00] - Component #4: Weekly planning and time blocking [00:21:00] - Component #5: Making it a sustainable habit Action Steps for Listeners: Track your time for one full week Identify and list your true priorities Start eliminating non-essential tasks Implement weekly planning sessions Practice delegation (both in business and personal life) Resources Mentioned: • Episode 167 : Five Indicators Your Small Business Team Is Underperforming • Episode 184 : Leadership Strategies for Service Business Owners • Diamond Effect Group Program • T.O.P. CEO Formula Quotable Moments: "We all have the same amount of time, 24-7-365. The difference is how we use it." "Prioritization is a decision. It's a commitment." "Nothing that we do the first time is perfect - you need patience and self-compassion." Next Steps: Ready to master your time management? Book a free consultation with Maggie here - https://stairwaytoleadership.com/ - to explore: • Diamond Effect Group Program (for new business owners) • Private coaching with T.O.P. CEO Formula (for established business owners)…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 192 - From Side Hustler to Entrepreneur CEO Mindset (My Story) 3:58

7 weeks fa3:58

3:58

In this special bonus episode, Maggie shares her personal transformation story and reveals how a crucial mindset shift changed everything in her business - even before leaving her corporate career. Learn the exact moment that turned her side hustle into a thriving business and how you can make the same powerful transition. Key Points Covered: • The pivotal moment that transformed Maggie's approach to her business • Why traditional business strategies aren't always the first step to success • How embracing a CEO identity while still in corporate led to easier client acquisition • The impact of proper boundaries on business growth • The confidence-revenue connection in business development Action Steps for Listeners: Assess your current business identity - are you treating your business as a "side thing" or a CEO venture? Identify areas where you need to establish stronger boundaries to protect your business growth Review your pricing structure through the lens of a CEO List three ways you can show up more professionally in your business this week Resources Mentioned: • Free Masterclass: "The Side Hustle Transformation Blueprint" (April 8th, 11 AM EST) Quotable Moments: "The transformation started long before I handed in my resignation letter." "My confidence skyrocketed when I stopped treating my business like a 'side thing' and started thinking like a CEO." Register for the free masterclass to learn the complete Side Hustle Transformation Blueprint and start your journey from side hustler to confident CEO.…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 191 - From Excel Expert to Entrepreneur: How a Side Hustle Became a Freedom Business 28:12

8 weeks fa28:12

28:12

Join Maggie Perotin in this special episode of the Diamond Effect Podcast featuring Stefanie Carroll, a successful member of the Diamond Effect coaching group. Stefanie shares her journey from being a part-time corporate employee to becoming the founder of Excelerates, a specialized spreadsheet solutions business serving clients across North America. Key Highlights: • How an accidental project sparked a successful business idea • The transition from secure employment to full-time entrepreneurship • Overcoming fears and mindset challenges in business • The importance of networking for introverted entrepreneurs • Building confidence and developing essential business skills • The role of consistency in business growth • Benefits of group coaching and community support Guest Bio: Stefanie Carroll, founder of Excelerates, is a spreadsheet solutions expert who helps businesses streamline their operations through customized Excel solutions. Based in Hamilton, Ontario, she serves clients across North America, including major accounting firms and sales organizations. Notable Quotes: "I get to play and get paid." - Stefanie Carroll "When I don't take the time for strategic planning... my business suffers." - Stefanie Carroll "The biggest reward is the freedom." - Stefanie Carroll Key Takeaways: - The importance of validating your business idea before leaving secure employment - How to transition from employee to entrepreneur mindset - Strategies for introverts to succeed in business networking - The critical role of consistency in business growth - Why professional guidance and community support matter in entrepreneurship Resources Mentioned: • Excelerates website: www.excelerates.ca • Connect with Stefanie on LinkedIn: Stefanie Carroll -https://www.linkedin.com/in/stefanie-carroll/ • Diamond Effect Group Coaching Program - https://stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 191 - Beyond Peak Season: How Top Service Businesses Stay Profitable Year-Round 3:25

8 weeks fa3:25

3:25

In this Maggie's Moment: • Why seasonal fluctuations don't have to mean financial uncertainty • Real examples of service-based businesses that overcame seasonal challenges • 3 actionable strategies to create consistent revenue streams Want to learn more about building a sustainable, scalable business with T .O.P. CEO Framework ? Book a discovery call with Maggie - https://stairwaytoleadership.com/:…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 190 - Mastering Business Consistency: From Side Hustle to Successful Enterprise 19:22

9 weeks fa19:22

19:22

In this episode, Maggie reveals why consistency is the foundational skill every entrepreneur needs to master first, even before marketing and sales. She shares how strategic consistency can transform your business results and explains why simply being "consistent" isn't enough. Key Highlights: • Why consistency must come before mastering marketing and sales • The difference between basic consistency and strategic consistency • How consistency creates valuable data for business decisions • Real client success stories showcasing the power of strategic consistency 💡 The Four Pillars of Strategic Consistency: Building a consistent self-identity Developing sound business strategies Creating high-performance habits Implementing weekly accountability systems 🔍 Client Case Studies: Stephanie's journey with marketing funnels Jennifer's success story with strategic partnerships 📌 Key Takeaway: Consistency is a skill that requires time to master, but it's essential for achieving consistent income and sustainable business growth. Ready to develop your strategic consistency and transform your business? Book a consultation with Maggie to discuss how she can support your journey. https://stairwaytoleadership.com Next milestone: Stay tuned for Episode 200 - something special is coming! 🎉…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 190 - Stop Being Busy: 3 Secrets to 10X Your Productivity 4:03

9 weeks fa4:03

4:03

"I'll do it when I have more time" - Sound familiar? The truth is, successful business owners don't have more hours in their day - they just have a different relationship with time. In this Maggie's Moment, I'm sharing my proven strategies that helped my clients: ✨ Get more done in less time ✨ Stop feeling overwhelmed by their to-do lists ✨ Actually grow their business while working less Want to know my super-secret power for 10X productivity? Watch till the end! 👆 Ready to transform your relationship with time and create better results in your business? Book a complimentary consultation call with me here; www.stairwaytoleadership.com , and I'll show you how to implement my complete Time on Demand Framework in your business. #BusinessGrowth #TimeManagement #Productivity #BusinessCoaching #Leadership #CEOlife #WorkSmarter #BusinessSuccess #BusinessStrategy #TimeManagementTips…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 189 - Beyond the Comfort Zone: My Journey to Legacy Makers TV & What It Taught Me 23:08

10 weeks fa23:08

23:08

🎬 In this episode, Maggie shares her exciting journey and behind-the-scenes experience of being featured in the upcoming documentary "Legacy Makers" by Inside Success Studios. Key Highlights: How an Instagram casting call led to a TV documentary opportunity The show's nominations including Cannes Short Film Festival and New York Orion Film Awards Behind-the-scenes insights from the Miami filming experience Key Business & Leadership Lessons: Authenticity in Business What true authenticity means vs. common misconceptions How to adapt while staying true to yourself The power of being yourself as a competitive advantage The Power of Planning & Preparation Why preparation is crucial for confidence How planning reduces anxiety and improves performance The parallel between production planning and business strategy Developing On-Camera Confidence The journey from shaky first videos to professional filming Why practice and persistence matter more than natural talent The importance of starting despite imperfection Creating Positive Experiences How leaders influence others' experiences The importance of having fun while being professional Building relationships and creating memorable moments 🎥 About Legacy Makers: Documentary series featuring inspiring entrepreneur stories Nominated for multiple film awards Airing Spring/Summer 2024 on Apple TV, Roku, and other platforms 💡 Key Takeaway: Success in business and leadership comes from authentic self-expression, thorough preparation, consistent practice, and creating positive experiences for yourself and others. Follow Maggie on Instagram https://www.instagram.com/maggie.perotin.s2l/ and/or LinkedIn https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/ for more behind-the-scenes content, and her episode air date announcement. 🔗 Watch for the Legacy Makers documentary release in Spring/Summer 2024!…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 189 - Why Your Service Business Needs BOTH Marketing AND Sales to Thrive 4:26

10 weeks fa4:26

4:26

'Just focus on marketing!' 'No, sales is all you need!' Ever heard these conflicting pieces of advice? Here's the truth: Your service business needs BOTH to thrive. In today's Maggie's Moment, I break down: Why marketing and sales are two wings of the same bird How each process serves a unique purpose in your business growth Why different businesses need different approaches The key to sustainable income growth Stop choosing sides and start building systems that work together. Need help? Book a free consultation with me here: Https://stairwaytoleadership.com…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 188 - The Strategic Shift: Moving from Owner-Operator to Visionary CEO 2:44

11 weeks fa2:44

2:44

Are you ready to transform from a hands-on business owner to a strategic leader? In today's we'll dive deep into the crucial transition every business owner needs to make to create a sellable asset. 🔑 Key Takeaways: • Signs you're stuck in the owner-operator mode • The T.O.P. CEO Formula Breakdown • The $10,000/hour Test • Transitioning from Owner-Operator to Visionary CEO Framework • Common Challenges & Solutions 🎯 Action Steps: 1. Assess your current involvement in day-to-day operations 2. Identify tasks that don't pass the $10,000/hour test 3. Create your strategic vision and plan 4. Start building systems for delegation Ready to accelerate your transition to becoming a strategic CEO building an impactful business? Book a free strategy call to learn how we can help you build a sellable asset. https://stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 188 - Small Players, Big Impact: Business Lessons from DeepSeek's AI Success 3:42

11 weeks fa3:42

3:42

In this Maggie's Moment bonus episode, discover how a small AI startup's recent success story provides powerful lessons for service-based business owners. Learn why you don't need massive resources to make a significant impact in your industry. Key Takeaways: • How DeepSeek, with limited R&D budget, disrupted the tech giants • Why maintaining a competitive edge through innovation is non-negotiable • Practical ways to leverage AI tools for business growth • The power of resourcefulness over resources 🎯 Perfect For: Service-based business owners who want to stay competitive and innovative, regardless of their budget size. Want to transform your business this year? Book a strategy call with Maggie here https://stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 187 - From Owner-Dependent to Owner-Free: Your Roadmap to Making Your Business a Valuable Asset 26:35

12 weeks fa26:35

26:35

In this episode, Maggie dives deep into the essential components that make your business not just profitable, but highly sellable. Whether you're planning to sell in the near future or just starting out, these insights will help you build a more successful, valuable, and sustainable business. Key Topics Covered: • The 10 critical components of a sellable business • How to reduce owner dependency (including the "Vacation Test") • Strategies for building predictable revenue streams • The importance of strong brand presence and online reputation • Ways to create scalable business models 💡 Key Takeaways: Strong Financial Performance: • Target 15-30% net profit margins (higher for online businesses) • Focus on recurring revenue streams • Maintain clean financial records • Diversify revenue sources Scalable Business Model: • Document all processes • Leverage technology • Create repeatable systems • Build growth potential Brand and Reputation: • Develop strong online presence • Maintain a professional website • Build a strong Google Business profile • Foster customer relationships Owner Independence: • Implement the "Vacation Test" • Build competent teams • Create standardized processes • Transition from operator to CEO Recurring Revenue: • Develop subscription models • Create loyalty programs • Secure long-term contracts • Implement rebooking systems 📈 Whether you're just starting or running an established business, these principles will help you build a more valuable and sustainable company. 🎯 Ready to transform your business into a valuable asset? Schedule a free consultation with Maggie here https://stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 187 - Strategic Risk Management: Building a Valuable, Sellable Business 3:12

12 weeks fa3:12

3:12

In Today's Maggie's Moment, we dive into how smart risk management directly impacts your business's value and sellability. Learn practical strategies to navigate current political and economic changes while building a more resilient business. Key Points Covered: • The connection between risk management and business valuation • Real-world example: Navigating trade wars and tariff impacts • Strategies for supply chain risk mitigation • Adapting to government policy changes • The three approaches to risk management: Accept, Mitigate, or Avoid • Building a business that's valuable with or without you…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 186 - Staying Focused and Aligned: Monthly to Quarterly Business Success 15:11

13 weeks fa15:11

15:11

Discover the secret sauce behind consistent business growth! In this power-packed episode, Maggie Perotin reveals how successful business owners consistently hit their goals monthly and quarterly. Learn the exact system to transform your business from reactive to strategically driven. 🔑 Key Takeaways: Why do some businesses consistently grow while others struggle with basic to-do lists The importance of strategic alignment from monthly activities to annual goals How to implement effective monthly GPS check-ins The power of quarterly vision alignment Real success story: How a lease audit business doubled its revenue using this system 📋 Implementation Checklist: Schedule monthly reviews (1-3 hours) in the first week of each month Document what's working and identify success patterns Perform quarterly alignment checks Plan resource allocation strategically Establish and track success metrics (both financial and operational) 💡 Monthly GPS Check-in Questions: What patterns are emerging in our success? How do these align with our quarterly objectives? What adjustments are needed to stay on course? 🎯 Action Steps for Listeners: Review your 2025 strategic plan Map out February goals aligned with Q1 objectives Create a tracking system for measuring progress Schedule your monthly GPS check-in If you're ready to stop leaving your business success to chance and want to implement a proven system that drives consistent growth, let's connect! As your business coach, I'll help you master the T.O.P. CEO Formula . This powerful framework not only scales your business but transforms it into a sellable asset while giving you more freedom to enjoy life. Through our partnership, you'll get the strategic guidance, accountability, and expert support needed to turn your business vision into reality. Don't let another month or quarter slip by without the right systems in place. Book your complimentary strategy call today , and let's map out your path to sustainable success. Your future self will thank you for taking this step! Connect with Maggie : IG - https://www.instagram.com/maggie.perotin.s2l/ LinedIn - https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/ Website - https://stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 186 - Your Monthly Business GPS Check 4:08

13 weeks fa4:08

4:08

Your Monthly Business GPS Check! Do you ever feel like you're driving your business without checking the GPS? That's exactly what happens when we skip our monthly reviews! Here's why they're crucial for your business success: ✨ Monthly reviews are your business reality check: • Review what worked (and why!) • Identify what didn't (and learn from it) • Make necessary course corrections • Realign with your yearly strategic plan 🚫 The biggest mistake that I see so many business owners make is waiting until year-end to evaluate progress. By then, it's often too late to pivot! 💡 Pro Tip: Schedule your monthly review for the first week of each month. Block 1-3 hours in your calendar - this is your CEO time to work ON your business, not IN it. Remember: Your yearly strategic plan is your destination. Monthly reviews are your GPS checkpoints ensuring you're still on the right path!…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 185 - Building Your Service Business Machine: The Path to Operational Excellence 30:26

14 weeks fa30:26

30:26

In this value-packed episode, discover how to maintain and improve service quality while scaling your business. Learn about the three essential pillars that create operational excellence: People, Processes, and Systems. Key Highlights: Why service businesses face unique challenges in maintaining quality during growth How to achieve 95-98% service excellence through systematic approaches The four critical elements of successful hiring in service businesses Why common sense is an overlooked but crucial hiring criterion Tips for effective employee training and development The importance of investing in middle management How to create and improve business processes Selecting and implementing the right systems for your business size Tips for tracking KPIs and detecting problems early Key Takeaways : People come first - invest in hiring, training, and developing your team Processes should be documented early and continuously improved Systems should empower people, not restrict them Balance standardization (80-95%) with customization (5-20%) for scalability Track the right metrics to detect and prevent problems early Ready to scale your business sustainably without overwhelm? Book a free consultation with Maggie through the T.O.P. CEO Continuous Success Recipe to transform your business into a sellable asset.…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 185 - 3 Hidden Keys to Scale Your Service Business (Without Burning Out) 5:14

14 weeks fa5:14

5:14

In this power-packed Maggie's Moment, discover the three essential pillars for scaling your service-based business sustainably. Perfect for entrepreneurs who want to grow their businesses without sacrificing their well-being or working longer hours. ⏱️ TIMESTAMPS: 0:00 - Introduction & Hook 0:15 - The Challenge of Scaling Service Businesses 0:30 - Pillar 1: Systems for Sustainable Growth 1:00 - Pillar 2: Building Your Brand Authority 1:30 - Pillar 3: Strategic Delegation 2:00 - Action Steps & Implementation 2:30 - Closing Thoughts 🔑 KEY TAKEAWAYS: Systems for Sustainable Growth The importance of working smarter, not harder How to identify and document repeatable processes Real client example: Professional organizer's transformation Quick-win tip: Start with your most frequent tasks Building Your Brand Authority Why your personal story matters How to share authentically without oversharing Strategy for building trust with potential clients Action step: Share one win or lesson per week Strategic Delegation Identifying energy-draining tasks First steps toward delegation Focus areas for business owners Quick assessment tool for task delegation 📝 QUOTABLE MOMENTS: "The secret to scaling isn't working harder, it's working smarter." "Your story isn't just nice to have - it's your superpower." "Scaling with confidence isn't about dramatic overnight changes. It's about taking intentional steps, one day at a time." 🎯 ACTION STEP: Choose one pillar to focus on this week and implement the suggested quick-win strategy for that area. 📲 CONNECT WITH MAGGIE: Website: https://stairwaytoleadership.com/ Instagram: @maggie.perotin.s2l LinkedIn: https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/ Book a Strategy Call: https://calendly.com/maggie-s2l/discovery-call 💎 DIAMOND EFFECT PODCAST: Subscribe to the full Diamond Effect Podcast for more in-depth business strategies and leadership insights. #BusinessGrowth #ServiceBusiness #ScalingWithConfidence #DiamondEffect 🗣️ JOIN THE CONVERSATION: Which pillar resonates most with you? Share your thoughts and connect with other listeners in the comments below!…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 184 - Leadership Strategies for Service Business Owners: Building Teams That Drive Growth 25:55

15 weeks fa25:55