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Ep. 110- Call-To-Action SENTENCES?? (Whoa 22% Higher Clicks) and BOWL Haircuts! Ask Us ANYTHING

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Contenuto fornito da GURU Media Hub. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da GURU Media Hub o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In this week's "Ask Us ANYTHING" episode, host Jay Schwedelson answers the BIGGEST questions from listeners about marketing tactics. You'll also get tips for improving call-to-action (CTA) buttons in emails and marketing campaigns.
Best Moments:
(03:04) Writing CTAs in the first person leads to 26% higher click-through rates on average
(04:03) Using full sentence CTAs instead of short phrases leads to 22% higher CTR over the last 90 days
(04:52) Examples of upgrading CTAs from phrases to sentences
(05:10) Ideal CTA length is less than 12 words
(07:29) Fictional high schools that Jay would and would not want to attend
Don't Forget:
Register for Guru Conference 2024!
And a MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

  continue reading

133 episodi

Artwork
iconCondividi
 
Manage episode 415630837 series 3503151
Contenuto fornito da GURU Media Hub. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da GURU Media Hub o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In this week's "Ask Us ANYTHING" episode, host Jay Schwedelson answers the BIGGEST questions from listeners about marketing tactics. You'll also get tips for improving call-to-action (CTA) buttons in emails and marketing campaigns.
Best Moments:
(03:04) Writing CTAs in the first person leads to 26% higher click-through rates on average
(04:03) Using full sentence CTAs instead of short phrases leads to 22% higher CTR over the last 90 days
(04:52) Examples of upgrading CTAs from phrases to sentences
(05:10) Ideal CTA length is less than 12 words
(07:29) Fictional high schools that Jay would and would not want to attend
Don't Forget:
Register for Guru Conference 2024!
And a MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Get this podcast EXCLUSIVE offer today!
https://jayschwedelson.com/marigold/

  continue reading

133 episodi

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