Ep. 112- 'UNOFFICIAL Holidays' CRUSH it for Marketing B2B and B2C! l Jay's Scoop

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this episode of "Do This, Not That," host Jay Schwedelson discusses the power of celebrating holidays and unofficial holidays in marketing campaigns. He also shares stats showing increased engagement from anniversary emails, birthday emails, and content tied to those unofficial holidays. You'll also get tips for finding unofficial holidays to build campaigns around using the free tool, Gemini, from Google.
Best Moments:
(02:54) Anniversary emails for newsletter subscriptions and customer purchases lift open and click rates by over 30%
(04:27) Birthday emails boost open rates by over 30% for consumer marketing and 20% for business marketing
(06:01) Mentioning an unofficial holiday in an email subject line increases open rates by over 35%
(06:37) Tying an unofficial holiday to a content offer increases download rates by over 40%
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