Laura Davidson: Motivating Others To Sweat More And Sweat Together Through The Creation Of A Social Fitness App Called Whistle

Drown the Noise

Have you ever started a fitness routine, only to fall off a few weeks - or heck- a few days later? And don't you just want to find others who can help you stay motivated and accountable to your personal fitness goals? Well, now there's an App that can help make all your wishes come true.

Laura Davidson is the founder of the social fitness app known as Whistle. She created it out of her own personal struggle to stay motivated with her fitness goals. She always found herself getting obsessed with routines, only to fall off a few months later. And she didn't want to have to pay the expensive gym memberships to get in shape; but she wanted the community. Her solution - create a tinder-like app, where people can find like-minded fitness enthusiasts to work out with in their own cities.

She's just in the beginning stages of the business; but so far the response has been incredible. She's hoping to roll it out over Canadian cities first, with the plans to expand on a global level. We talk about what it takes to create and launch an app; how she's dealt with her own body and weight issues; what tips have helped her stay balanced with a full time job, while creating her own business and what you must have for your business to thrive.

Funny thing, she never thought she'd be an entrepreneur. But her unique work environment forced her to interact with entrepreneurs on the daily, and thus, making her want to create something of her own.