Episode 12 - Is age just a number in marketing?

Everybody hates your brand

Episode Notes

0.00 - 0.21: An introduction to the podcast.

0.24 - 36.57: In the main section we talk about age in marketing. More specifically ageism in advertising agencies and the lazy, incorrect use of generational groups like Millennials as segments.

37.00 - 43.00: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about operational transparency in improving customer experience and Jen raises IKEA's new furniture buyback program.

43.04 - 43.28: Outro.

External links referenced:

• The ageism in advertising by Alex Murrell. CLICK HERE
• Digiday article on ageism in agencies. CLICK HERE
• AdAge article on ageism in agencies. CLICK HERE
• Mark Read's "ageist" comments article. CLICK HERE
• Article on defining Over 50s by age only. CLICK HERE
• BBH Labs work on group cohesion. CLICK HERE
• IPSOS-MORI article on the myth of the millennial. CLICK HERE
• IKEA's new furniture buyback scheme. CLICK HERE
• Operational Transparency article. CLICK HERE

Audio-Visual assets:

• Imagery: Photo by Matthew Brodeur on Unsplash
• Music: Hot Thang by Daniel Fridell. CLICK HERE