Episode 17 - What makes Peloton great?

Everybody hates your brand

Contenuto fornito da Voanehens Productions, Jen Clinehens, and Rob Voase. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Voanehens Productions, Jen Clinehens, and Rob Voase o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

4y ago 34:20

MP3•Pagina principale dell'episodio

Episode Notes

0.00 - 0.21: An introduction to the podcast.

0.24 - 31.00: In the main section, we investigate the Marketing and CX ideas that make Peloton so successful. We'll discuss the different behavioural science techniques that create an almost religious devotion to the brand.

31.03 - 33.51: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too. Rob talks about a PlayStation 5's London underground take over, Jen talks about brands taking advantage of Twitter's disputed claim notices and Mali the dog makes a cameo!

33.53 - 34.19: Outro.

External links referenced:

Jen's article on the psychology of Peloton which features many articles and resources discussed in the podcast. CLICK HERE
The terrible Peloton ad. CLICK HERE
The psychology of leaderboards. CLICK HERE
Techcrunch article on Peloton. CLICK HERE
PlayStation 5 London underground activation. CLICK HERE
Brands having fun with disputed claim notices on Twitter. CLICK HERE

Audio-Visual assets:

Imagery: Photo by Matthew Brodeur on Unsplash
Music: Hot Thang by Daniel Fridell. CLICK HERE

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