Episode 6: Behavioural Science - an introduction for Marketers Part 2

Everybody hates your brand

Contenuto fornito da Voanehens Productions, Jen Clinehens, and Rob Voase. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Voanehens Productions, Jen Clinehens, and Rob Voase o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

4y ago 45:31

MP3•Pagina principale dell'episodio

0.00 - 0.24: An introduction to the podcast

0.28 - 32.26: In the main section of the podcast we cover three more core Behavioural Science principles and applications. The time-stamps for each of those principles are:

1.27: The Cocktail Party Effect
12.40: Social Proof
20.58: The Peak End Rule

32.27 - 37.23: A brief discussion about the ethics of deploying Behavioural Science techniques within marketing.

37.27 - 45.05: We share what we're loving this week - news, tools and resources that we have found useful or interesting and that listeners might too.

45.10 - 45.30: Outro.

External links referenced:

Most references made by Jen come from her book 'Choice Hacking'. CLICK HERE.
Paper on studies of transparency within recommendation engines. CLICK HERE.
Movable Ink. CLICK HERE.
'The Ethics of Nudging' by Cass Sunstein. CLICK HERE.
Bob Hoffman blog on brand-building. CLICK HERE.
Facebook Vs Apple Forbes Article. CLICK HERE.
The contentious YouTube video featuring the movie 'Contact'. CLICK HERE.

Audio-Visual assets:

Imagery: Photo by Matthew Brodeur on Unsplash
Music: Hot Thang by Daniel Fridell. CLICK HERE.

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