Facebook Ads, Google Advertising, and the Cookie Apocalypse with Chloe Thomas

Firing The Man

Episode 103

Chloe Thomas is a best-selling author, international speaker, and host of both the award-winning eCommerce MasterPlan Podcast and the brand new Keep Optimising Podcast. Chloë is one of the Top 30 eCommerce Influencers 2021 (Scurri) and her podcasts are regularly included in lists of the top eCommerce & marketing podcasts in the world. Her specialty is solving eCommerce marketing problems from tiny tactics to huge strategies.

Learn from Chloe how to utilize Facebook and Google ads while surviving the Cookie Apocalypse!

[00:01 - 06:56] Opening Segment

• Let’s get to know Chloe Thomas
• Why she got rid of her agency and turned to ecommerce

[06:57 - 16:54] Modern Ways to Connect With Customers

• Chloe is excited about these things in ecommerce
• The unique and creative ways to connect with customers
• A great ecommerce website has these qualities according to Chloe

[16:55 - 22:41] Tips to Start on Shopify Successfully

• Start successfully on Shopify with these tips from Chloe!
• Here’s why you should collect the emails of your customers
• The difference between organic and paid advertising

[22:42 - 27:25] Facebook Ads vs. Google Ads

• If advertising is not your strength, this is what you should do
• Want some Amazon refunds? Check out Getida
  • Promo code: FTM400
• Facebook or Google ads: Which should you choose?

[27:26 - 37:24] How to Survive the Cookie Apocalypse

• Chloe talks about the Cookie Apocalypse and how to survive it
• She shares her realizations about working in an agency
• The reasons she started her award-winning podcast

[37:25 - 45:09] Quality Podcast That Generates Money

• How to produce a quality podcast when you’re just starting out
• Monetize your podcast by niching down
  • Here’s how
• Know more about Chloe in the Fire Round!

[45:10 - 47:18] Closing Segment

• Connect with Chloe!
  • Links below
• Final words

Tweetable Quotes:

“Facebook and Google both get 90, 99% of their income from advertising. They’re heavily incentivized to find a way to make this work for you.” - Chloe Thomas

“...being an entrepreneur, a business owner, it gives you lots of freedom, but if you want to exit, it’s incredibly hard.” - Chloe Thomas

Resources mentioned

• Podcasts
  • Entrepreneurs on Fire
  • The Joe Rogan Experience
• Book: Quiet

Get in touch with Chloe by emailing [e-mail] or following her on LinkedIn and Twitter. Check out eCommerce MasterPlan to grow your ecommerce business!

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