How to Build a Differentiated Product with Shiza Shahid of Our Place

For Starters with Alexa von Tobel

Shiza's career path has been one of pivots: she went from a childhood in Pakistan to college at Stanford. Post-college, she started off at McKinsey, but left for the non-profit world, co-founded the Malala Fund with Nobel Prize winner Malala Yousafzai. And then in 2019, she co-founded Our Place,a mission-driven startup reimagining kitchenware for the modern, multiethnic, global kitchen. Our Place’s designs have resulted in more than 140 patents, waitlists of over 30,000 people and more than 1000 press headlines. The iconic Always Pan has sold out more than 30 times. Shiza shares how learning to cook led her to reimagine the kitchenware industry, how she persevered past 100 investor rejections, and why we often think opportunities are riskier than they are.