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Episode 113 When to move from 1:1s to group teaching

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Contenuto fornito da Ola Kowalska. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Ola Kowalska o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Sooner or later many language teachers start to think about moving from offering only 1:1 lessons to group programs. But it’s not as simple as grouping together your 1:1 clients based on their CEFR level and telling them „see you on Tuesday at 6 PM”.

First of all, I’m not a fan of creating offers and marketing them based on language proficiency levels. I believe learning languages is not about jumping from one level to another. It’s much more effective to create group programs for clients with similar challenges and needs.

Before you start to create and market your group program you need to do the foundational work – know your audience, then create a minimum viable product and use information from your students to run an effective marketing campaign launch the best possible course.

That’s this week’s episode of Get richer, teacher! podcast I talk all about creating and launching group programs.

Hit the play button above to learn:

  • what is the best time to move from 1:1s to group programs
  • what are the exact steps you need to take and how long can it take (I use my favourite metaphor - the rocket)
  • how I can help you with the process.
  continue reading

151 episodi

Artwork
iconCondividi
 
Manage episode 398150492 series 2969684
Contenuto fornito da Ola Kowalska. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Ola Kowalska o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Sooner or later many language teachers start to think about moving from offering only 1:1 lessons to group programs. But it’s not as simple as grouping together your 1:1 clients based on their CEFR level and telling them „see you on Tuesday at 6 PM”.

First of all, I’m not a fan of creating offers and marketing them based on language proficiency levels. I believe learning languages is not about jumping from one level to another. It’s much more effective to create group programs for clients with similar challenges and needs.

Before you start to create and market your group program you need to do the foundational work – know your audience, then create a minimum viable product and use information from your students to run an effective marketing campaign launch the best possible course.

That’s this week’s episode of Get richer, teacher! podcast I talk all about creating and launching group programs.

Hit the play button above to learn:

  • what is the best time to move from 1:1s to group programs
  • what are the exact steps you need to take and how long can it take (I use my favourite metaphor - the rocket)
  • how I can help you with the process.
  continue reading

151 episodi

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