Manage episode 364325522 series 1017337
In today’s continuously evolving world, we are in a constant phase of change. It means that the business model thriving today may become outdated within a decade or possibly even sooner. An excellent example of this is brick-and-mortar stores.
It was a preferred shopping method; however, Covid-19 has reshaped many aspects of our lives. The lockdowns and advancing technology have helped online stores take over previous physical models.
It has empowered millennial entrepreneurs with a low budget since you don’t need any inventory, a place to showcase your products, or a team to run the store. You can single-handedly run the entire show and pave your way to success.
All you need is a killer website, products that clients crave, and unparalleled shipment services. Unfortunately, this model comes with its own set of challenges: credibility, consistency, and reliability.
For those that want to make it big and are ready to dedicate their time and energy can overcome this by cleverly integrating technology with incredible client service. However, those who only focus on making money fast suffer.
Take a look at Nike and how it connected the digital experience with brick-and-mortar experiences by launching its flagship in SoHo, NYC. This experience-driven retail experience encourages buyers to visit retail stores by offering a one-of-a-kind experience. But more importantly, the store also boosts its digital marketing strategy. Since it’s fully integrated and connected with Nike’s mobile app and website, your data is instantly stored and accessible.
By introducing its innovative flagship, focusing on the client experience, and providing both a digital and physical store experience, Nike attracts the attention of sports fanatics across the globe.
So, what sets your brand apart in the swarm of start-ups, small and medium-sized businesses? You learn to listen!
Listen to the stories of successful business owners, listen to how badly they may have failed, and listen to how they picked themselves up. But most of all, you need to listen to tips that industry experts have shared over the past years.
If you would like help sticking to your goals, so you can make more money and work less, and ultimately enjoy having your ideal business and ideal life, reach out to me today to schedule your complimentary consultation.
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As an experienced accountability coach and author of 5 books, I help business professionals make more money, work less, and enjoy even better work life balance.
Check out my proven business accelerator resources by going to https://www.accountabilitycoach.com/coaching-store/.