Create Shareable Content To Increase Your Reach With The 3 S’s Good Content With Shannon McKinstrie podcast

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Sometimes it’s the most simple yet powerful tweaks that can take your content from just okay to truly engaging, and in a recent Reels Lab coaching call, we did just that. You may not realize just how much of a difference one or two small changes can make, whether it’s adding a descriptive word or slightly tweaking your messaging, to make your content feel more relatable. I’m sharing examples from various industries like travel, real estate, and home decor, and showing you exactly how these creators have crafted content that instantly captures your attention and builds a sense of belonging. We’ll talk about the importance of personal branding, yes, even if you’re a business, and why treating your business account like a personal account is key to building real community online. In this episode we’ll be covering: How small tweaks in your reels text or hooks can boost engagement and relatability. Creating content based on feelings, like nostalgia, helpfulness, or a sense of belonging. Using hyper specific, identifying words and personal brand storytelling in your content. Treat your business account like a personal account for genuine connection and community. Using Instagram stories and behind the scenes content to build stronger relationships. Links to reels in this episode: Reel: THE Wine Stopper on Amazon Reel: No Passport Needed Reel: Probably Needed a Hug… Reel: DIY’s that make your home look more expensive Other episodes you might have missed: Episode 007: Relatability in Everyday Content with Instagram Stories and Reels Episode 027: Let Your True Personality Shine Episode 040: Build More Connections with Everyday Moments Episode 049: Relatable Humor That Says “They Get Me!” Episode 054: Is There Enough “You” In Your Content? Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

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Repurpose Your Content for More Impact with Less Effort 12:52

12 giorni fa12:52

12:52

Do you want to save hours of your time when it comes to creating content on social media? I know you do! That’s why we are going all in on how to repurpose your content with ease across various platforms. We’ll discuss the difference between reposting and repurposing, why repurposing is the way to go, and how content performs differently across platforms like LinkedIn, TikTok, and Instagram. We’ll also look at what typical engagement rates are, and review real examples as I walk you through how I would repurpose those posts if they were my own. In this episode we’ll be covering: Why everyone should be repurposing content for social media marketing. The difference between repurposing and simply reposting. Strategies for tailoring content to different platforms like LinkedIn and TikTok. Converting your content into multiple formats, from reels to newsletters, with minimal effort. Real examples of how I would repurpose viral content for various industries. Links in this episode: Loyalty Programs Carousel No Frills Diner Reel Best Design Decisions Reel Furniture Industry Content I’ve Repurposed: First Three Instagram Stories Carousel First Three Instagram Stories Reel Other episodes you might have missed: Episode 010: Turning Testimonials into Engaging Content for More Sales Episode 033: Turn Your Content into Swipe-Worthy Carousel Posts Episode 053: Use Customer Insights to Create Reels That Attract and Convert Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

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The Reel That Had Me Clicking Buy Immediately 11:29

19 giorni fa11:29

11:29

Did you know only 3% of your audience is ready to buy right now? That’s an interesting number, isn’t it? Typically, someone needs to see your content 77 times before they are ready to buy, but there are occasions where someone is ready to buy instantly, just like I was this weekend. This reel stopped my scroll and had me hooked immediately . I was ready to buy without hesitation, and I’m breaking down exactly why this particular reel was so effective, so you can recreate your own. In this episode we’ll be covering: Social Media Marketing World recap, I am so honored to have been a speaker this year! The fascinating stats I learned during Brenna McGowan’s session on Anticipation Marketing. Consistency in your content marketing strategy, building trust and awareness through repeated exposure. Not relying on a single platform to market your business, instead diversifying your content and creating multiple touchpoints for your audience to connect with you. The formula I want you to try this week to create your own reel that makes people want to buy instantly. Plus, a sneak peek of what we’ll discuss on next week’s episode! Links to reels in this episode: Reel: POV You… Other episodes you might have missed: Episode 023: Create Content That Pops by Knowing Why People Want to Buy Episode 032: We All Start at Zero: Embrace Storytelling to Connect with Your Community Episode 035: Turning Inspiration into Unique and Original Content Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually Convert Episode 050: Stories Work! Here’s how to make them work for YOU Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

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We Love B-Roll Because Simple, Shareable Content Never Goes Out of Style 12:41

26 giorni fa12:41

12:41

You have probably heard that b-roll is boring and that’s why your content isn’t performing well. That’s simply not true. B-roll has been around forever, it’s not new, social media didn’t invent it, it’s always been there. In fact, “boring b-roll” isn’t the problem, pair it with a good trending audio and quality copy and it works . Remember, it's not about the fancy shots and edits, but the story your content tells, making people feel seen and heard. In this episode we'll be covering: Step by step instructions on how to find the perfect trending audio on Instagram to pair with your b-roll video clips, including what key indicators I look for when picking out a sound. A quick peek at what my journey into social media marketing looked like, all the way back to high school when I always had a camera in my hand. Always quality over quantity, you don't need to post daily. Instead, focus on creating quality content that resonates with your audience. B-roll is far from dead! It's a timeless tool that can add depth and context to your stories. Pair it with trending audio and captivating text, and your b-roll will be anything but boring. Keeping your marketing strategies timeless with content that's simple and specific, yet shareable. Make them feel heard, introduce humor, or share helpful tips to build genuine connections. Links to reels in this episode: Reel: “I Googled my symptoms and it turns out ___” Reel: “I wish more people knew ___” Reel: “Did you know ___” Other episodes you might have missed: Episode 005: Create Shareable Content to Increase Your Reach with the 3 S’s Episode 026: Start a Signature Series That People Keep Coming Back For Episode 029: Tailoring Successful Reel Techniques to Your Niche Episode 040: Build More Connections with Everyday Moments Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually Convert Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

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Is There Enough “You” In Your Content? 13:18

5 weeks fa13:18

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Can you remember why we all hopped on social media in the first place? I think we've strayed a bit too far with all the perfectly curated content, replicating the endless cycle of tips and value posts that sometimes, let's be honest, feel a bit impersonal. So, let’s talk about the shift back to basics, where real, human connections spark genuine engagement. Whether it's a simple story about a surprise happy hour at home or sharing those seemingly mundane moments that make us who we are, it's time to bring YOU back into the social media equation. In this episode we’ll be covering: The real purpose of social media and why you need to share your personal stories and experiences. Trading in perfectly curated grids to embrace storytelling and sharing real, less edited content. Sharing personal stories from your daily life or business that maintain the human element to connect and engage with others. What to pin at the top of your grid, including my favorite! Using timelines in your content to draw people into your experience and build a more engaging narrative (yesterday, last week, etc.) Links to reels in this episode: Reel: Pilates Boyfriend Reel: Mixing Play-doh Reel: Spotify Playlist Reel: What Mom and I eat for Lunch Other episodes you might have missed: Episode 040: Build More Connections with Everyday Moments Episode 043: We’re Getting Back to Basics and Loving Our Content Episode 044: Become Their Favorite Comfort Creator with Everyday Moments Episode 051: Start Talking About Yourself in Your Content Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

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Use Customer Insights to Create Reels That Attract and Convert 10:44

6 weeks fa10:44

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What are your customers really telling you? If you did last week’s homework (go back to episode 52 if you missed it!) you should have some great market research right now. In this episode, we are going to put it all into action with two viral reels prompts: "POV: You find/found" and "Not to be dramatic". Our goal is to attract and convert, so we’ll walk through examples of how to showcase your feedback and testimonials, pairing them with simple B roll and text for reels you can create in a matter of minutes. In this episode we’ll be covering: How to put these two viral reels prompts into action with tons of examples! Creating connection through stories and experiences to attract ideal customers and make sales. Making sure that clients and customers feel seen and heard in your content. How client stories and testimonials can offer new insights in how your product or service is used or perceived. Using visual storytelling for showcasing products and services. Other episodes you might have missed: Episode 010: Turning Testimonials into Engaging Content for More Sales Episode 016: Overcome Social Media Overwhelm with Timeless Marketing Strategies Episode 038: How to Make ChatGPT Work for Your Business (and Three Prompts to Get You Started) Episode 052: You’ll Want to Start Using This Brilliant Marketing Strategy Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

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You’ll Want to Start Using This Brilliant Marketing Strategy 12:51

7 weeks fa12:51

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Today we're diving into the way you create content and connect with your audience. First up, I'll share a brilliant marketing strategy that shows us how shifting focus from the product to the experience can make all the difference. We'll discuss the value of using customer testimonials and feedback (aka their own words) to craft compelling marketing materials that actually resonates. Stay tuned til the end, where I'll break down three key questions to ask, even if you're just starting out, so you can elevate your messaging, captivate your audience, and boost your sales. Trust me, you won't want to miss this episode! In this episode we’ll be covering: How a focus on customer experiences creates more engaging content. Incorporating the words and experiences clients and customers use into your marketing content to engage potential buyers. Analyzing websites and reviews can provide insights into creating effective messaging. Collecting testimonials and feedback to help refine your messaging and understand the client's perspective. Conducting interviews with previous clients or ideal customers can provide valuable insights into why they chose your product or service. Three key questions to ask past or ideal clients: why they bought, how they felt before their purchase, and why they would recommend it. Links to videos in this episode: TikTok Video Other episodes you might have missed: Episode 006: Selling a Lifestyle, Not Just a Product Episode 010: Turning Testimonials into Engaging Content for More Sales Episode 016: Overcome Social Media Overwhelm with Timeless Marketing Strategies Episode 019: Convert Viewers to Followers with the “That’s Me” Reel Episode 023: Create Content That Pops by Knowing Why People Want to Buy Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

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Start Talking About Yourself in Your Content 10:39

8 weeks fa10:39

10:39

I know over the years you’ve been told time and time again NOT to talk about yourself and it’s because of this that content has become kind of boring, it took out the connection piece. You need to talk about yourself in your content! We want to hear from you, your journey, why YOU choose to do something a certain way. So today, we’re talking about this type of reel and I want you to try it, because not only can it lead to sales and new followers, but also conversations. In this episode we’ll be covering: We’ll look at examples of viral reels that are using I, Me, and Our in the hooks. Why we love to see demos of your process! What creating valuable content really looks like (it’s not educating…) The importance of storytelling and showing your personal journey, creating human connection. Putting yourself into the content to take a hook from basic to feeling like you’re talking to a friend. Studying these reels and applying these strategies to your own content ( without copying !) Links to reels in this episode: Reel 001: Couple Routine Reel 002: Epic Wedding Songs Reel 003: Pediatrician Reel 004: Non-Toxic Body Care Reel 005: White Wine Other episodes you might have missed: Episode 018: The 4 H’s Are the Only Content Pillars You Need for Reels Episode 030: Attract New Followers with Talk to Camera Reels Episode 040: Build More Connections with Everyday Moments Episode 049: Relatable Humor That Says “They Get Me!” Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

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Stories Work! Here’s How to Make Them Work for YOU 12:01

9 weeks fa12:01

12:01

If the “experts” are telling you not to post on stories, I wholeheartedly disagree. Instagram stories changed everything for me, so we’re going all in and discussing how to make stories work for YOU! Stories can be magical for your business, use them, love them, and have fun with them ! Whether your goal is to boost engagement or increase sales, we’ll chat through some of my tried and true strategies that you can start using today. In this episode we’ll be covering: My own business journey with Instagram Stories and how they changed everything. Finding the best way to tailor stories to your business and lifestyle - there’s no wrong way! Strategically using stories to make sales (I’ll walk you through my go-to method!) Sharing daily stories and connecting over mundane day to day activities. Using your goals to define your story strategy. More episodes: Episode 007: Relatability in Everyday Content with Instagram Stories and Reels Episode 032: We All Start at Zero: Embrace Storytelling to Connect with Your Community Episode 040: Build More Connections with Everyday Moments Episode 043: We’re Getting Back to Basics and Loving Our Content Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

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Relatable Humor That Says “They Get Me!” 10:19

10 weeks fa10:19

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We're diving into the world of funny and relatable content and how it can strengthen your social media presence and connect you with your audience like never before. We'll cover different strategies to infuse humor into your content, from evergreen prompts to trending memes, and I’ll share tips to leverage tools like ChatGPT to generate creative ideas. Whether you're looking to boost engagement or wanting to add a touch of lightheartedness to your feed, you’ll find tons of ideas help you create good content that people can't help but share. In this episode we’ll be covering: How relatable content, especially humor, bonds people. Humor isn’t for everyone, many viral accounts succeed without humor, so don’t feel the pressure to create something that doesn’t feel right for you. Try using ChatGPT prompts to generate creative content ideas that your audience will connect with. We’ll talk through three common types of funny content for regular posting. Create evergreen content that doesn't rely on trends. Embrace trial and error throught testing and tweaking content strategies for success. Links to reels in this episode: Reel #1: Drinking + Golfing Other episodes you might have missed: Episode 019: Convert Viewers to Followers with the “That’s Me” Reel Episode 038: How to Make ChatGPT Work for Your Business (and Three Prompts to Get You Started) Episode 040: Build More Connections with Everyday Moments Episode 041: Let’s Make Content Creation the Easiest Thing on Your To Do List Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

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THIS is the Secret to Success on Instagram 13:47

11 weeks fa13:47

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Today, we're diving deep into the secret sauce for success on social media, the three S's of content creation: Simple, Shareable, and Specific. We'll be talking about how you can tap into these elements to create engaging content that resonates across platforms like Instagram and TikTok. We'll also review real examples from content creators who've nailed one or more of these S's, resulting in viral reels that capture attention and inspire shares. In this episode we’ll be covering: Creating and sharing platform specific content: knowing your audience and the types of content that are successful. The importance of having a solid message to share with your audience. Test, try, and tweak! Content planning around specific events and holidays that your audience might be looking for. Creating simple and specific content, use scenarios and identifiers that enhance relatability. Group chat hero? We’ll look at what makes content shareable and how to start applying it. The role of humor in content (PS: Stay tuned for an upcoming episode around humor!) Links to reels in this episode: Reel #1: Balloons! Reel #2: St. Lucia Resort Reel #3: Etsy Template Reel #4: Passport Other episodes you might have missed: Episode 017: Turn a Simple Idea into a Reel People Will Love Episode 029: Tailoring Successful Reel Techniques to Your Niche Episode 034: Is Engagement the Most Important Metric on Instagram? Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually Convert Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

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Making Sense of the Instagram Algorithm 10:17

12 weeks fa10:17

10:17

Let’s talk about the Instagram algorithm, it’s not that scary, I promise! The overall goal is simple: keep users on the app. Remember, the algorithm rewards good content! I’m going to walk you through the differences between connected and unconnected reach, along with key factors like watch time, likes, and shares. We’ll also look at a few viral reels right now and I’m sharing some easy ideas you can run with! In this episode we’ll be covering: Understanding the goal of the Instagram algorithm and how to make it work for you. Do some types of engagement matter more than others? We’ll talk through the different types of engagement, like shares, likes and saves. Two types of content reach: connected vs. unconnected. Content engagement metrics and key indicators that can affect your content ranking. Links to reels in this episode: Reel #1: Birthday Traditions Reel #2: Never forget the paint color Reel #3: Costco Hacks Other episodes you might have missed: Episode 005: Create Shareable Content to Increase Your Reach with the 3 S’s Episode 029: Tailoring Successful Reel Techniques to Your Niche Episode 030: Attract New Followers with Talk to Camera Reels Episode 034: Is Engagement the Most Important Metric on Instagram? Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

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Hashtags Are Not Dead: Here's How to Use Them in 2025 12:51

13 weeks fa12:51

12:51

Today is the day that we have a conversation about hashtags. I’ve been hearing a lot of rumors about how hashtags don’t work anymore or how they decrease your reach, and I know you’ve been hearing them too. So are they dead? Or are they still a powerful tool for your content? We’ll look at how hashtags (and keywords) can still be an effective way to maximize your reach and categorize your content. In this episode we’ll be covering: Remember my experiment with testing longer reels? The initial results are in! How hashtags work, how many to use, and how to use them to categorize your content so it reaches the right audience. The evolution of hashtags over the years, including their effectiveness and different strategies. Hashtags, keywords and the algorithm - how it all works together to make sure the right content gets to the right people. We’re reviewing real time examples and what results I am currently seeing in my own clients' content. Integrating keywords into your content strategy and where to find the best ones related to your niche! Other episodes you might have missed: Episode 012: Ditching the Toxic Advice on Instagram Episode 014: Why Creating Specific Content Leads to Higher Engagement Episode 020: SEO Strategies to Optimize Your Instagram Content Episode 034: Is Engagement the Most Important Metric on Instagram? Links to reels in this episode: Reel #1: Healthcare Reel #2: House Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

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Navigating Social Media Changes: Instagram Updates and Save Time Editing Videos 15:06

14 weeks fa15:06

15:06

I don't know about you, but my head is spinning from the whirlwind of social media updates from this past weekend. From the roller coaster of TikTok's (brief) ban to Instagram's new grid layout and the introduction of three-minute reels, there's a lot to unpack. I'll also be sharing my favorite editing tips using InShot to make your talk-to-camera reels even more engaging and don't worry, I've got some viral reels to share with you to inspire your content this week! In this episode we’ll be covering: All the Instagram updates that happened over the weekend and how to make the most of the changes. Impacts of the new Instagram grid update and how you might be able to adapt, even if it isn’t ideal. I’m sharing my go-to tool for editing short form videos for Instagram and TikTok, plus I’ll walk you through my favorite features! How I got my start editing video - you may not have heard this story yet! Diversifying content platforms, while you may have a favorite, it’s still good to repurpose content to use on others. Other episodes you might have missed: Episode 025: Why You Want to Use the New Instagram Features Episode 029: Tailoring Successful Reel Techniques to Your Niche Episode 032: We All Start at Zero: Embrace Storytelling to Connect with Your Community Links to reels in this episode: Reel # 1: Scripts Reel # 2: Bodydoubling Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

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Become Their Favorite Comfort Creator with Everyday Moments 14:26

15 weeks fa14:26

14:26

Let’s just get right into it, I have so much I want to talk about in today’s episode, but first I want to remind you not to box yourself into one single type of content. Sharing a variety of different content types can be a far more effective way to reach and connect with your audience. We’ll dig a little deeper on this topic, exploring different ways to create a blend of content using my 4H Method that can actually captivate and convert your audience. We’ll also look at real-life examples of viral content that leverages everyday experiences to engage with followers. In this episode we’ll be covering: Diversifying your content types and how that can help engage multiple buyer personas. Using the 4H Method to share different aspects of life and business in your content. Returning to basics and using real-life experiences to create content that connects through relatability and trust. Using storytelling, no matter how mundane or boring it seems, personal stories captivate and engage your audience. Create and share offline experiences, these real life experiences encourage inspiration, and lead to more engaging and relational content. Make your audience feel as if they're interacting with a friend, this “comfort creator” content feels personalized and relatable. Other episodes you might have missed: Episode 018: The 4 H’s Are the Only Content Pillars You Need for Reels Episode 026: Start a Signature Series That People Keep Coming Back For Episode 037: Personalization is the Key to Your 2025 Content Strategy Episode 040: Build More Connections with Everyday Moments Links to reels in this episode: Reel #1: Wedding Anniversary Reel #2: Heatless Curls Reel #3: Heart Floor Reel #4: Alex on a Budget Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

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We’re Getting Back to Basics and Loving Our Content 14:38

16 weeks fa14:38

14:38

We’re kicking off 2025 with a commitment to going back to basics and actually being excited about the content we are creating. It’s more important than ever to share your stories and show up as your true self to truly connect with your audience. I’m also sharing my thoughts on how the social media landscape has changed in recent years, exploring the shift away from toxic one size fits all advice and focusing more on transparency and integrity. Let's navigate this new year together and create content that's not just effective, but also enjoyable! In this episode we’ll be covering: How the social media landscape has changed since 2020 and even during 2024 We’re ditching the toxic marketing tactics, there is no space for the stressful marketing advice that has become widespread in recent years. The return to fundamental marketing principles like transparency, integrity, and honesty. Applying the 4 H Method to your content strategy this year. Diversifying your content with a mix of personal stories to build a genuine connection with your audience. A peek at the big plans coming in 2025! Links from this episode: Grow Your Gram Guide The 4 H Method Masterclass A Week of Content Episodes you might have missed: Episode 039: Transform Your Business in 2025: Top Tips and Trends for Good Content Episode 040: Build More Connections with Everyday Moments Episode 041: Let’s Make Content Creation the Easiest Thing on Your To Do List Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually Convert Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

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Your Simple B-Roll Can Become Easy Reels That Actually Convert 12:51

17 weeks fa12:51

12:51

I have some EPIC reels to share with you today as we send off 2024 and head into 2025. I hope you did your homework from last week’s episode, because we are taking content creation seriously in the new year, and it’s going to be the easiest year of content creation yet. Now that we're making content part of our daily routine, let's talk about what you’re going to do with all the B-roll you’ve been capturing over the last week and how to turn it into simple and engaging reels. In this episode we’ll be covering: Skipping the fancy edits to embrace a minimal set up to document daily activities. Three different types of text for B-roll: Lists, Random Thoughts, the “Book Reel” Repurposing your reels and carousels without hitting copy and paste . Creating habits and routines that make it easy for you to capture relatable content throughout the day. Examples of successful reels that are currently going viral with simple B-roll videos of mundane activities. Links to reels in this episode: Reel #1: Toddler Snack Reel #2: Productivity Coach Habit Stacking Reel #3: Podcaster with Headphones Reel #4: Workout, Being Uncomfortable Reel #5: Hotel Content Reel #6: Logo's I redesigned Reel #7: How Your Dinner Should Feel Other episodes you might have missed: Episode 017: Turn a Simple Idea into a Reel People Will Love Episode 037: Personalization is the Key to Your 2025 Content Strategy Episode 039: Transform Your Business in 2025: Top Tips and Trends for Good Content Episode 040: Build More Connections with Everyday Moments Episode 041: Let’s Make Content Creation the Easiest Thing on Your To Do List Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

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Let’s Make Content Creation the Easiest Thing on Your To Do List 12:39

18 weeks fa12:39

12:39

It’s the end of 2024 and I know many of us are tired and have pretty much checked out for the year. This episode is full of tips you can start implementing today to make social media an enjoyable part of your business strategy. From hiring help to simple tips on integrating content into your daily routines, I’m here to remind you that creating good content doesn’t have to be a chore. We’ll also look at successful reels and how documenting your everyday moments can truly resonate with your audience. We’re going to make content creation in 2025 easier and more effective than ever. In this episode we’ll be covering: Hiring local business owners to help create your social media content. Prioritizing your content with simple systems and habits. How I leverage AI to turn my existing content into even more content. Creating impactful content that actually resonates with your audience. Capturing everyday moments for B Roll without consuming every moment of your day. Simplified editing techniques for your videos, to make it quick and easy. Remember we aren’t creating “perfect” content! Links to reels in this episode: Reel #1 Cindy Reel #2 Airbnb Reel #3 Putting on Mascara Reel #4 In Case Your Mom Didn’t Teach You Other episodes you might have missed: Episode 007: Relatability in Everyday Content with Instagram Stories and Reels Episode 017: Turn a Simple Idea into a Reel People Will Love Episode 024: Is Storytelling the Missing Piece in Your Content? Episode 030: Attract New Followers with Talk to Camera Reels Episode 032: We All Start at Zero: Embrace Storytelling to Connect with Your Community Episode 040: Build More Connections with Everyday Moments Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

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Build More Connections with Everyday Moments 12:26

19 weeks fa12:26

12:26

I’ve said this before, but the reason my business is where it is today, is because of posting stories on Instagram. In the early days of my business (I’m talking 500 followers!) Instagram stories catapulted my growth, it was where I showed up the most, but it was also where I was most confident showing up. So let’s jump in to how you can start capturing those day to day moments and turn them into experiences on stories. It literally takes just moments to create and you could make a sale, gain a new follower, or build a connection with someone, even if showing up on stories does not come easy for you. In this episode we’ll be covering: The types of stories I shared in the early days of my business and examples of what I am sharing now. The anatomy of an Instagram account and how it represents your signage and storefront. How to reset your stories by taking breaks and letting them expire! Take advantage of this extra boost to your views. It’s normal for viewers to fall off after the first three stories, so front load those first stories! You want about 7% of your following to be viewing your stories, and you may see an extra boost in views when you are documenting a vacation or something fun! I’ll walk you through some examples of stories I share day to day and the different types of content I like to share in my stories. Every single day, try to put something in your stories that have nothing to do with your business but everything to do with you, your team, or your store. Should you be sharing your reels to your stories?!? Remember, people LOVE to follow PEOPLE and want to see your experiences! Other episodes you might have missed: Episode 002: Uncomplicating Social Media through Simple Content Episode 007: Relatability in Everyday Content with Instagram Stories and Reels Episode 012: Ditching the Toxic Advice on Instagram Episode 022: Boost Your Instagram Engagement With These Simple Strategies Episode 032: We All Start at Zero: Embrace Storytelling to Connect with Your Community Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

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Transform Your Business in 2025: Top Tips and Trends for Good Content 12:01

20 weeks fa12:01

12:01

What an amazing year it has been! There’s a lot to unpack in this episode, I’m sharing a major milestone in my business journey and we’re talking about ethics in marketing. We’ll also look at current viral reels trends that you’ll be seeing more of in 2025. In this episode we’ll be covering: A behind the scenes look at hitting business milestones! Staying true to who you are and standing up for what you believe in. Ethical marketing practices and how things are changing. Current trends you’ll want to pay attention to when creating content. Links to reels in this episode: Reel #1: How to Measure Reel #2: Bec Stewart Reel #3: Dryer Sheet Tricks Other episodes you might have missed: Episode 016: Overcome Social Media Overwhelm with Timeless Marketing Strategies Episode 027: Let Your True Personality Shine Episode 029: Tailoring Successful Reel Techniques to Your Niche Episode 037: Personalization is the Key to Your 2025 Content Strategy Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

1
How to Make ChatGPT Work for Your Business (and Three Prompts to Get You Started) 12:27

21 weeks fa12:27

12:27

Let’s be honest, it’s the holidays and you do not have the time to stress about what to post on Instagram this week. When used correctly, ChatGPT can be an incredible tool in your business, but instead of allowing ChatGPT to write boring, generic content for you, use it for inspiration and add your own unique twist . It isn’t always easy to know exactly what to ask ChatGPT, that’s why I’m sharing three prompts to help you get started. We’ll discuss how to ethically use ChatGPT in your content, with real life applications to spark your creativity, so you can start creating content right now. In this episode we’ll be covering: Why it’s risky to use ChatGPT to create content for you and how to use it responsibly. The different ways to use the content prompts and hooks I share with you.. Three ways to use ChatGPT responsibly in your content: Inspiration and Ideas, Content Repurposing, Tweaks and Editing Quick tips for using ChatGPT to help with market research and understanding your audience better (PS: You still need to do your own market research!) How to use ChatGPT for inspiration and ideas while adding your own unique spin. Spice up your content, take your existing content and use ChatGPT to make tweaks and edits. Reels in this episode: Hawaii Reel Other episodes you might have missed: Episode 014: Why Creating Specific Content Leads to Higher Engagement Episode 035: Turning Inspiration into Unique and Original Content Episode 036: Maintaining Your Brand Identity When Everything is Trendy Episode 037: Personalization is the Key to Your 2025 Content Strategy Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

1
Personalization is the Key to Your 2025 Content Strategy 12:00

22 weeks fa12:00

12:00

As 2025 approaches, we're diving into the future of social media content creation. Spoiler alert: it's all about making your content personal and relatable! We'll discuss how educational content has transformed over the years, why personal stories resonate more than generic Google tips, and we’re exploring examples of viral content that connects with audiences on a deeper level. Let's close out the year strong with good content! In this episode we’ll be covering: How content has evolved over the years and why what used to work, doesn't anymore. Inviting your audience into your world and the reason personal content resonates so well. Different ways you can add a unique touch to your own content, with examples! Creating personalized content works with all the 4 H Method categories, heard, helpful, humor, and happenings. Suggestions for creating timely, personalized content around the holiday season and other current events. Other episodes you might have missed: Episode 007: Relatability in Everyday Content with Instagram Stories and Reels Episode 014: Why Creating Specific Content Leads to Higher Engagement Episode 018: The 4 H’s Are the Only Content Pillars You Need for Reels Episode 024: Is Storytelling the Missing Piece in Your Content? Episode 026: Start a Signature Series That People Keep Coming Back For Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

1
Maintaining Your Brand Identity When Everything is Trendy 10:04

23 weeks fa10:04

10:04

In my eleven years of managing and teaching social media, I’ve actually never been asked this question before… and it was a good one. The question was: “with all the trends and the tips and the tricks out there, how do I make sure I'm not losing my identity in my content?” Here’s the thing, everyone keeps saying nothing is original anymore and yes, that is a problem, especially with the rise of AI, but remember, your content needs to be you . So let’s talk about how to preserve your brand identity when creating content. In this episode we’ll be covering: Data based approaches vs. quick fixes when it comes to your content strategy. How the quick fixes are where people really struggle with losing their identity. Leaning too heavily on AI and the impact it has on your content and audience. Going back to basics when it comes to creating content. Using the helpful tips you see online while still keeping your brand identity in it. Other episodes you might have missed: Episode 014: Why Creating Specific Content Leads to Higher Engagement Episode 016: Overcome Social Media Overwhelm with Timeless Marketing Strategies Episode 027: Let Your True Personality Shine Episode 029: Tailoring Successful Reel Techniques to Your Niche Episode 035: Turning Inspiration into Unique and Original Content Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

1
Turning Inspiration into Unique and Original Content 7:24

24 weeks fa7:24

7:24

This is a really important topic that I wanted to talk about with you today and that is how to use inspiration when it comes to creating content. We’ll dig into the ethics of it all, including scrolling for inspiration, leveraging ChatGPT, and giving credit where it is due. We’ll also talk about using your own unique experiences to tailor your content and messaging to your niche - and one trick you should know about when it comes to being inspired. In this episode we’ll be covering: Leveraging ChatGPT for ideas and repurposing content. The ethics of inspiration, AI, and original content ideas. Long term strategy of tailoring your content and brand messaging. Navigating the current digital content landscape. Sharing your unique perspective and experiences when creating. Other episodes you might have missed: Episode 024: Is Storytelling the Missing Piece in Your Content? Episode 027: Let Your True Personality Shine Episode 029: Tailoring Successful Reel Techniques to Your Niche Episode 030: Attract New Followers with Talk to Camera Reels Episode 031: Navigating Content Creation When Everything Feels Overwhelming Links to reels in this episode: Reel #1: The look says Anthropology but the receipt says... Reel #2: Five days of viral hooks for your reels Reel #3: Visual clutter is more exhausting than we realize Reel #4: Controversial things I say as a registered dietician Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

1
Is Engagement the Most Important Metric on Instagram? 10:10

25 weeks fa10:10

10:10

Let’s dive into THE hot topic that's been stirring up the social media world. Instagram's head, Adam Mosseri, recently confirmed something many of us suspected—video quality on the platform dips when engagement drops. So, let’s discuss the importance of creating engaging content to keep your video quality high and your reach wide. I'll share some real-life examples of viral reels and why human connection in your content can make a huge difference. In this episode we’ll be covering: Why Instagram prioritizes content with high engagement metrics. The importance of creating specific, engaging content for reels. Content longevity and how older content with good engagement remains visible. Adapting marketing strategies to changing trends while the core message stays the same. Maintaining personal and relatable content to keep the human connection. Using specificity to call out your audience instead of creating generic content. Other episodes you might have missed: Episode 005: Create Shareable Content to Increase Your Reach with the 3 S’s Episode 010: Turning Testimonials into Engaging Content for More Sales Episode 014: Why Creating Specific Content Leads to Higher Engagement Episode 019: Convert Viewers to Followers with the “That’s Me” Reel Episode 022: Boost Your Instagram Engagement With These Simple Strategies Links to reels in this episode: Reel 1: Apps and spicy margs Reel 2: Orders books to support your career growth Reel 3: High protein game day dip Reel 4: Steal my dinners for this week Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

1
Turn Your Content into Swipe-Worthy Carousel Posts 15:16

26 weeks fa15:16

15:16

Carousel posts are a HOT topic right now, but are they really all that? Spoiler alert: good content always wins, regardless of the format. I'm sharing my personal tips and tricks for creating engaging carousel posts as I guide you through storytelling techniques, educational content, and how to make the best use of Instagram’s latest features. Plus, we’ll discuss how to stop overthinking your posts and flip those successful reels and captions into engaging carousels. This episode is packed with advice and examples so you can start creating your own carousel posts! In this episode we’ll be covering: Why carousel posts are so successful right now and what makes them swipeable. Start creating carousel posts right inside the Instagram app. How to flip your captions and reels into engaging carousels that also increase watch time. Using storytelling to create carousels that spark curiosity. The easy formulas I use to create my own carousel posts - with tons of examples! Creating carousels that entice and make sales with juicy hooks. Links to carousels in this episode: The Story of the Beach House Easy Formula for Picking Your Content Pillars: Based on the 4H’s Meet Your Content Pillars Based on the 4H’s First 3 Stories to Share Everyday A Week of Reels Hooks Perfect for Every Niche The “Secret” to Using the Alogrithm to Blow Up Your Content How I Craft My Carousels Other episodes you may have missed: Episode 013: What You Really Need to Know About Writing Instagram Captions Episode 024: Is Storytelling the Missing Piece in Your Content? Episode 025: Why You Want to Use the New Instagram Features Episode 032: We All Start at Zero: Embrace Storytelling to Connect with Your Community Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

1
We All Start at Zero: Embrace Storytelling to Connect with Your Community 12:03

27 weeks fa12:03

12:03

Let’s discuss the core of what makes social media engagement powerful: storytelling. Fresh off Taylor Swift's Era's tour stop, I'm reminding you how storytelling can transform your social media strategy. We'll explore why Instagram remains a storytelling app, the magic behind Taylor Swift's fan connection, and practical steps for incorporating storytelling into your content. We’re talking actionable tips on taking your audience behind the scenes and building a loyal community. Whether you're documenting your day or sharing personal anecdotes, storytelling is your key to relatable and engaging content. In this episode we’ll be covering: Analyzing how artists have used social media platforms to connect with fans. Tips for establishing your own daily Instagram Stories strategy. Building a community from scratch, because we all start at zero. How storytelling and connection are key elements for creating good content. Exercises you can try to get started telling your own stories. Other episodes you might have missed: Episode 001: The Key to Creating Good Content for Social Media Growth Episode 004: Understanding and Meeting Your Audience's Emotional Needs Episode 007: Relatability in Everyday Content with Instagram Stories and Reels Episode 008: Creating Content That Starts a Conversation Episode 027: Let Your True Personality Shine Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

1
Navigating Content Creation When Everything Feels Overwhelming 11:28

28 weeks fa11:28

11:28

This is a difficult topic to navigate, especially with everything going on in the world right now. I promised you that this podcast would focus on what’s working right now - and right now you may be feeling very heavy. If you don’t want to create content right now - that’s ok - your people will understand. Just know that like you, your audience may also be feeling overwhelmed. Let’s explore effective ways to create content that brings value and a moment of relief, whether it’s through fun, relatable posts or small wins. In this episode we’ll be covering: Avoid adding to the overwhelm through simple content that gives a small win or makes someone’s day a bit brighter. Applying specificity to go beyond the surface level struggles that your audience is experiencing. Why does your audience desire this outcome? What is the reasoning behind it? Keeping your content relevant and using words that people can attach to. Realizing it’s ok to take a pause with your content, do what’s right for you. Analyzing why these types of reels catch people's attention so fast. Expanding more on last week's discussion about visual and verbal hooks. Links to Reels in this episode: Reel #1: Cookie Crisp Cereal Reel #2: Cafe Curtains Reel #3: Spraying Perfume Collaborative Post: Hurricane Helene Relief in WNC Other episodes you might have missed: Episode 004: Understanding and Meeting Your Audience's Emotional Needs Episode 017: Turn a Simple Idea into a Reel People Will Love Episode 029: Tailoring Successful Reel Techniques to Your Niche Episode 030: Attract New Followers with Talk to Camera Reels Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

1
Attract New Followers with Talk to Camera Reels 11:48

29 weeks fa11:48

11:48

Creating captivating talk-to-camera videos can be intimidating, but my most recent talk to camera reels have brought in ten times more followers than my “viral reels” with trending audio. Whether you’re a seasoned pro or just starting out, I’ll guide you through the latest verbal hooks and storytelling techniques that are working right now. Plus, if talking to the camera makes you nervous, I’ve got practical tips to help you get comfortable and embrace your authentic self. We’ll also explore some fascinating behind-the-scenes examples that are going viral, and how to use these moments to engage with your audience without the anxiety of being on camera. In this episode we’ll be covering: The advice I give to my clients for getting comfortable on camera. Incorporating B roll and capturing authentic behind the scenes moments. Formatting tips for hooks, text layouts and more when creating your own videos. Building instant trust with your audience and inviting them into your world. A great way to create a “talk to camera reel” without actually talking to the camera. Trading fancy transitions for talk to camera reels that feel like Instagram Stories. Links to Reels in this episode: Reel 1: Bride Reel 2: Meal Prep Reel 3: Where to Place Your Hooks - Example Hooks to start your talk to camera videos Other episodes you might have missed: Episode 002: Uncomplicating Social Media through Simple Content Episode 017: Turn a Simple Idea into a Reel People Will Love Episode 018: The 4 H’s Are the Only Content Pillars You Need for Reels Episode 024: Is Storytelling the Missing Piece in Your Content? Episode 026: Start a Signature Series That People Keep Coming Back For Send a message! Sign up for Reels Lab Join the Social Squad Society Love this conversation? Tap the follow button so you never miss an episode. Connect with me over on Instagram !…

Good Content with Shannon McKinstrie

1
Tailoring Successful Reel Techniques to Your Niche 10:07

30 weeks fa10:07