BackMarket: Vianney Vaute, Co-Founder & CCO Hitting The Mark podcast

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Contenuto fornito da Fabian Geyrhalter. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Fabian Geyrhalter o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Hitting The Mark « »
BackMarket: Vianney Vaute, Co-Founder & CCO

2+ y ago 50:04

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MP3•Pagina principale dell'episodio

Contenuto fornito da Fabian Geyrhalter. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Fabian Geyrhalter o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Vianney Vaute is the Co-Founder and CCO of Paris-based BackMarket, a marketplace that fights against planned obsolescence.

6 months ago the startup was evaluated at 5.7 billion and driven by their brand DNA of 'sabotage' the company keeps old tech devices around for longer hence positively impacting the environment. And yet they found a way to attract the large tech giants like Samsung to not fear but actually join their brand.

From how to keep your brand DNA flag raised high during expansion to how to maintain your brand’s tonality as you grow into new markets to how important a founder’s instinct is to build a global brand, this conversation with Veenay is absolute brand gold and I am thrilled to be able to share it with you.

… continue reading

113 episodi

#Trading #Entrepreneur #Business #Marketing #Fabian Geyrhalter #Brand #Startup #Founders #Investors #Finien #Scale #Strategy #Positive #Value Proposition #Brand Stewardship #Brand Strategy #Brand Transformation #Brand Management #Startup Branding

Artwork

BackMarket: Vianney Vaute, Co-Founder & CCO

Hitting The Mark

published 2+ y ago

Condividi

MP3•Pagina principale dell'episodio

Contenuto fornito da Fabian Geyrhalter. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Fabian Geyrhalter o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Vianney Vaute is the Co-Founder and CCO of Paris-based BackMarket, a marketplace that fights against planned obsolescence.

6 months ago the startup was evaluated at 5.7 billion and driven by their brand DNA of 'sabotage' the company keeps old tech devices around for longer hence positively impacting the environment. And yet they found a way to attract the large tech giants like Samsung to not fear but actually join their brand.

From how to keep your brand DNA flag raised high during expansion to how to maintain your brand’s tonality as you grow into new markets to how important a founder’s instinct is to build a global brand, this conversation with Veenay is absolute brand gold and I am thrilled to be able to share it with you.

… continue reading

113 episodi

#Trading #Entrepreneur #Business #Marketing #Fabian Geyrhalter #Brand #Startup #Founders #Investors #Finien #Scale #Strategy #Positive #Value Proposition #Brand Stewardship #Brand Strategy #Brand Transformation #Brand Management #Startup Branding

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