Bonus Episode: Vision vs Numbers: Helping Entrepreneurs Balance Ideas & Costs with Chris Timmer

Honest Ecommerce

Chris Timmer is the Chief Executive Officer of Linnworks. As a respected CEO and industry veteran, Chris brings three decades of leadership experience spanning sales, marketing and operations in supply chain management and software.

He is responsible for leading the company’s overall operations, with direct oversight of sales, marketing, professional services, research, development and strategy.

In This Conversation We Discuss:

• [00:53] Intro
• [01:40] Understanding backend commerce operations
• [02:43] Leveraging Linnworks for marketplace connections
• [03:44] Integrating business processes with marketplaces
• [04:12] Tapping into multi-channel growth opportunities
• [06:13] Adapting strategies to business size and growth
• [07:43] Exploring MVPs on established marketplaces
• [08:56] Understanding customer personas through Amazon
• [10:17] Evolving with customers as they scale globally
• [11:32] Building a recognizable brand from ecommerce roots
• [12:23] Managing costs & scaling with automated solutions
• [14:02] From manual processes to scalable systems
• [15:07] Simplifying multi-marketplace management processes
• [16:07] Suggesting optimal marketplaces through analytics
• [16:45] Managing inventory with legal pads vs. software
• [18:26] Balancing vision with practical financial tracking
• [19:45] Customer relationships as part of brand ethos
• [21:03] Monitoring shifting customer buying experiences
• [22:26] Explore Linnworks with a demo request

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Optimizing how Ecommerce works linnworks.com/
• Follow Chris Timmer linkedin.com/in/chris-timmer-019996/

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!