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114: So you want to open an online shop?
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Opening an online shop seems like an exciting way to expand your business, but it is a major undertaking that requires careful planning and execution. Shaun and Rebecca are launching their new e-commerce shop and share the good, the bad, and the ugly of what it really takes to launch a fully robust e-commerce shop.
In this episode, Rebecca and Shaun discuss:
- Shaun and Rebecca’s experience launching a new e-commerce shop
- Shaun and Rebecca’s experience on Payhip and why they are moving to Shopify
- Shaun’s experience transitioning his email newsletter to Klaviyo
- The challenges they faced moving to Shopify – rebranding their website, redesigning products, etc
- Investing in quality product photography to showcase your brand aesthetic
- Product descriptions and the importance of effective writing in conveying product features like texture, color, size, etc
- Factors to consider like pricing, content, and inventory management from the beginning
- Some design sales and marketing strategies
- How working with coach Ashton from The Awakening helped them with their e-commerce business
- Alternatives to a full e-commerce site like using affiliate links
Mentioned:
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The Awakening Website: https://myawakening.co/
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Mentioned in this episode:
Pinterest Masterclass
Pinterest is not just for inspiration anymore. It can actually be used strategically to gain new clients! Learn more about our Pinterest for Interior Designers Masterclass at: shop.hotyoungdesignersclub.com
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