How Would You Beat Your Innovation Strategy Using Jobs-to-be-Done?

How Would You Beat?

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2y ago 34:33

MP3•Pagina principale dell'episodio

In this episode, we will look at innovation strategies. What is an innovation strategy? Do you need one? And if so, what type? Can an innovation strategy help you beat your competition and win in your market? There are different types of innovation strategies that have been called things like routine innovation, disruptive innovation, radical architectural or platform, business model innovation, interface innovation. So what are the key innovation strategies to focus on? And what should executive teams look for in an innovation strategy?
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Innovation Strategy:
00:00 Intro to the concept of an innovation strategy
03:04 The connection between innovation strategy and marketing
06:13 Can your existing product generate revenue without being innovative?
10:04 How do you differentiate from what's in your market using innovation strategy. Zune vs iPod example
13:41 Pitfalls of equating new technology with innovation
22:01 What does a successful innovation lab look like?

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
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Capitoli

1. Intro to the concept of an innovation strategy (00:00:00)

2. The connection between innovation strategy and marketing (00:03:04)

3. Can your existing product generate revenue without being innovative? (00:06:13)

4. How do you differentiate from what's in your market using innovation strategy. Zune vs iPod example (00:10:04)

5. Pitfalls of equating new technology with innovation (00:13:41)

6. What does a successful innovation lab look like? (00:22:01)

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#MBA #Trading #Entrepreneur #Business #Thrv #JTBD #Job #Innovation #Product Roadmap #Product Strategy #Marketing #Sales #Jobs Theory #Product Management #Product Development