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Harnessing the Power of Storytelling in Banking
Manage episode 435839588 series 2538515
Contenuto fornito da Podcasts That Matter and David L. Peterson. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Podcasts That Matter and David L. Peterson o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
We, humans, are inherently drawn to stories as a medium for learning and accessing information. But many bankers erroneously think that they don't have any good stories to tell, therefore they don't even try to tell stories
Every small business needs a relationship with its community banks to help them prosper, and sharing examples of your work through storytelling will create a connection that benefits both parties.
Efforts to make storytelling a strategic initiative will yield long-term benefits, so think about examples and themes you can leverage.
Show notes:
💯 All businesses need to tell good stories: what makes a good story? 00:55
3️⃣ The three core reasons we are so drawn to stories. 02:42
⚠️ It is time to take action: brainstorm good story subjects. 03:17
🌞 Do you help businesses with PPP loans: how many examples of helping small businesses you have? 04:43
📈 The power of social media presence and reviewing your offers to small businesses. 11:36
Links:
Harnessing the Power of Stories: https://www.youtube.com/watch?v=9X0weDMh9C4
Jonathan Gottschall, The Storytelling Animal: How Stories Make Us Human
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