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Contenuto fornito da Joe Lemon. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Joe Lemon o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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139. Authentic Content Method with Rasmus Basilier
Manage episode 391807398 series 2414391
Contenuto fornito da Joe Lemon. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Joe Lemon o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Connect with Joe Lemon
Linkedin: https://www.linkedin.com/in/joealexlemon/
Joe Lemon interviews Rasmus Basler, an authentic content performance coach. We discuss the importance of content for boring businesses.Rasmus advises against repurposing content, importance of short-form content.
The conversation highlights the potential for businesses to leverage content marketing, with Rasmus emphasizing the importance of authenticity.
Connect with Rasmus Basilier
Linkedin: https://www.linkedin.com/in/rasmusbasilier/
The Authentic Content Method: https://podcasters.spotify.com/pod/show/rasmus-basilier
Connect with Joe Lemon
Linkedin: https://www.linkedin.com/in/joealexlemon/
IG: https://www.instagram.com/joealexlemon/
…
continue reading
Linkedin: https://www.linkedin.com/in/joealexlemon/
Joe Lemon interviews Rasmus Basler, an authentic content performance coach. We discuss the importance of content for boring businesses.Rasmus advises against repurposing content, importance of short-form content.
The conversation highlights the potential for businesses to leverage content marketing, with Rasmus emphasizing the importance of authenticity.
Connect with Rasmus Basilier
Linkedin: https://www.linkedin.com/in/rasmusbasilier/
The Authentic Content Method: https://podcasters.spotify.com/pod/show/rasmus-basilier
Connect with Joe Lemon
Linkedin: https://www.linkedin.com/in/joealexlemon/
IG: https://www.instagram.com/joealexlemon/
128 episodi
Manage episode 391807398 series 2414391
Contenuto fornito da Joe Lemon. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Joe Lemon o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Connect with Joe Lemon
Linkedin: https://www.linkedin.com/in/joealexlemon/
Joe Lemon interviews Rasmus Basler, an authentic content performance coach. We discuss the importance of content for boring businesses.Rasmus advises against repurposing content, importance of short-form content.
The conversation highlights the potential for businesses to leverage content marketing, with Rasmus emphasizing the importance of authenticity.
Connect with Rasmus Basilier
Linkedin: https://www.linkedin.com/in/rasmusbasilier/
The Authentic Content Method: https://podcasters.spotify.com/pod/show/rasmus-basilier
Connect with Joe Lemon
Linkedin: https://www.linkedin.com/in/joealexlemon/
IG: https://www.instagram.com/joealexlemon/
…
continue reading
Linkedin: https://www.linkedin.com/in/joealexlemon/
Joe Lemon interviews Rasmus Basler, an authentic content performance coach. We discuss the importance of content for boring businesses.Rasmus advises against repurposing content, importance of short-form content.
The conversation highlights the potential for businesses to leverage content marketing, with Rasmus emphasizing the importance of authenticity.
Connect with Rasmus Basilier
Linkedin: https://www.linkedin.com/in/rasmusbasilier/
The Authentic Content Method: https://podcasters.spotify.com/pod/show/rasmus-basilier
Connect with Joe Lemon
Linkedin: https://www.linkedin.com/in/joealexlemon/
IG: https://www.instagram.com/joealexlemon/
128 episodi
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Joe Lemon Podcast

Most healthcare pros don’t realize it—but they’re already sitting on a mountain of untapped value. In this episode, Joe Lemon sits down with Daniel Walters, a physical therapist who’s worked across human and animal health, now leading educational initiatives at Summit Professional Education. They dive deep into why so many clinicians are sitting on gold but feel stuck climbing someone else’s mountain. Expect raw talk about burnout, cash-pay models, career pivots, and emotional fatigue in both human and veterinary medicine. You’ll also hear practical advice on transitioning out of the clinic, how to build a brand on LinkedIn, and why curiosity—not slick pitches—is your best sales skill. Whether you’re feeling stuck, seeking more freedom, or just wondering what’s next—this one’s for you. 🔥 Topics Covered: Why most clinicians overlook their real value The emotional cost of caregiving in vet med How to pivot into cash-pay, product, or education roles Why LinkedIn is a blue ocean for health professionals Sales & marketing gaps therapists must close to thrive 🎯 Bonus: And you’ve wondered if there’s a way into MedTech— without a sales background — I want you to visit MedTechSalesPro.com .…
Why Are Physical Therapists Are Leaving the Clinic? Today’s guest is Daniel Walters—a licensed physical therapist who made the leap from clinical care to the business side of healthcare. We unpack the growing frustration in the rehab world, the untapped sales potential of therapists, and why so many clinicians are quietly looking for the exit sign. If you’re a physical therapist, a PTA, or someone who’s just burnt out and curious about your next chapter... And you’ve wondered if there’s a way into MedTech— without a sales background — I want you to visit MedTechSalesPro.com . We’re helping healthcare pros break into this industry every week—starting as appointment setters, building real sales careers, and changing their income stories for good. Let’s get into it.…
Freshly Squeezed: JoeLemon.co In this episode recorded at the VMX conference in Orlando, we delve into the importance of mastering sales for scaling your business. Our host, a technology enthusiast and sales expert with a background in veterinary medicine, discusses common roadblocks faced by veterinarians and business owners—specifically, the lack of sales skills and growth mindset. Emphasizing the importance of being sold on your product and understanding buyer's perspectives, this episode offers actionable insights for veterinary technicians, rehab practitioners, and aspiring business owners. Tune in to learn how to build conviction in what you sell and align your sales process with your client's buying journey. 00:00 Introduction: The Importance of Sales 00:20 Live from VMX Conference 00:27 Identifying Common Roadblocks 01:07 The Necessity of a Growth Mindset 01:41 Overcoming Sales Challenges 02:28 The Art and Science of Sales 03:06 Building Confidence in Your Product 06:39 Understanding the Buyer's Perspective 08:48 Becoming a Sales Guide 11:59 Conclusion and Final Thoughts…
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Joe Lemon Podcast

Freshly Squeezed Newsletter: JoeLemon.co How do you stay motivated and competitive after tough losses in sales? In this episode, we delve into maintaining a winning mindset when facing repeated rejections and missing quotas. We'll explore an inspiring old video of a personal training session featuring elite trainers pushing their limits. Using this example, Joe Lemon discusses the importance of fostering a healthy competitive spirit within your team and outlines three levels of competition to aim for. By focusing on the internal drive and the end user's needs, sales professionals can find renewed purpose and fire to achieve their goals. Get ready to elevate your sales game and transform setbacks into stepping stones for success. Don't forget to subscribe to the newsletter at JoeLemon.co for more insights on sales culture and soft skills. 00:00 Getting in the Right Mindset After a Loss 00:16 A Throwback to 2010: Lessons from Personal Training 02:27 Building a Competitive Sales Team 02:52 Three Levels of Competition 04:10 Competing for the Greater Good 05:22 Perseverance in Sales 05:36 Wrapping Up: Stay Competitive…
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Joe Lemon Podcast

Season 8, Episode 001 Freshly Squeezed Newsletter: JoeLemon.co How do you stay motivated and competitive after tough losses in sales? In this episode, we delve into maintaining a winning mindset when facing repeated rejections and missing quotas. We'll explore an inspiring old video of a personal training session featuring elite trainers pushing their limits. Using this example, Joe Lemon discusses the importance of fostering a healthy competitive spirit within your team and outlines three levels of competition to aim for. By focusing on the internal drive and the end user's needs, sales professionals can find renewed purpose and fire to achieve their goals. Get ready to elevate your sales game and transform setbacks into stepping stones for success. Don't forget to subscribe to the newsletter at JoeLemon.co for more insights on sales culture and soft skills. 00:00 Getting in the Right Mindset After a Loss 00:16 A Throwback to 2010: Lessons from Personal Training 02:27 Building a Competitive Sales Team 02:52 Three Levels of Competition 04:10 Competing for the Greater Good 05:22 Perseverance in Sales 05:36 Wrapping Up: Stay Competitive…
https://joelemon.co/ 178. First Year of the Podcast Election - Colin & Samir ShowIn this episode of the Joe Lemon Show, Joe delves into the concept of the 'podcast election' as highlighted by Ray Chow from Vox. The discussion explores the ever-evolving media landscape, with a particular focus on how podcasts, especially those on YouTube, have become influential in political campaigns leading up to the 2024 election. The episode also reviews significant podcast deals from mid-2020 to 2021, analyzes media strategies of prominent political figures, and presents data on podcast viewership and advertising opportunities. Introduction: The Podcast Election The Role of Comedy Podcasts Traditional Media vs. New Media Impact of Major Podcast Deals Political Podcast Views: Kamala Harris Political Podcast Views: Donald Trump Conclusion: The Resurgence of Podcasting…
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Joe Lemon Podcast

1 147. Gold Medal Mindset: Ryan Murphy Talks Prehab, Training and Recovery Tech for Paris 2024 18:40
World record holder, Ryan Murphy jumps on the mic with Joe Lemon to discuss his prehab training and recovery routine as he prepares for the Summer Olympic Games in Paris. They dive into Ryan's training regimen as he prepares for the 2024 Paris Olympics. He focuses on using recovery technology like NeuX, a neuromuscular stimulation technology. Ryan discusses how this technology aids in his recovery and enhances his performance. He shares insights on his daily routine, from rigorous training schedules to innovative recovery methods. Integrating NeuX into his regimen has provided significant benefits for Ryan, helping him achieve better relaxation, enhanced range of motion, and improved muscle activation. He also discusses the importance of sleep quality and heart rate variability metrics in optimizing his training and recovery. 00:00 Introduction 00:09 NeuX Technology & Benefits 03:08 Ryan's Daily Training Regimen 04:50 Physical Therapy & Recovery 10:56 Metrics & Performance Monitoring 14:17 Core Exercises & NeuX Integration 18:28 Conclusion…
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Joe Lemon Podcast

🔊Content creators will play a critical role in shaping the landscape of medical device brands. 🎥 Discover why collaboration between MedTech brands and influencers is more vital than ever, and how your unique perspective can drive innovation in the industry. 🕒 Timestamps: 2:39 Trends in MedTech Go-to-Market 4:10 The Role of MedTech Influencers 5:55 Why Becoming a MedTech Influencer 6:45 How to Become a MedTech Content Curator Connect with Joe Lemon Linkedin: https://www.linkedin.com/in/joealexlemon/ IG: https://www.instagram.com/joealexlemon/ YouTube: https://youtu.be/eEnd5Q3YrfQ?si=mgVYE0W7X4yJ1itR…
Today's guest Dr. Vince Leone. Dr. Vince Leone helps chiropractors build scalable, sustainable systems by incorporating technology.Dr. Leone discusses the transformative potential of technology in creating scalable and sustainable systems for chiropractors. Throughout our conversation, he shares actionable insights on how practitioners can leverage tech solutions to enhance patient outcomes, streamline operations, and ultimately drive their practices towards long-term success. Whether you're a healthcare professional or just interested in the intersection of technology and wellness, this episode offers valuable perspectives on making healthcare more efficient and effective. Don't miss Dr. Leone's expert advice on the future of chiropractic care in the digital age! Website: www.specializedpractice.com/ Linkedin: https://www.linkedin.com/in/joealexlemon/ IG: https://www.instagram.com/joealexlemon/ Memo: MedTechSundays.com…
Watch the Joe Lemon Show on YouTube Looking for ways to smart models that scale? Ready to understand positioning for health entrepreneurs? Join us for a powerful episode as Greg Todd, a renowned healthcare innovator, shares insights from the upcoming annual event at Windham Grant from May 31st to June 2nd. In this session, titled "Scaling Healthcare Professions: Beyond Time for Money," Greg delves into transformative business models that not only amplify healthcare professionals' earnings but also offer a path to a more balanced and fulfilling professional life. Discover strategies for creating impactful group sessions, memberships, and online traffic methods that attract more clients to your practice. Greg discusses the significance of building a community amongst diverse healthcare fields, including dietitians, therapists, and chiropractors, fostering an environment of learning and mutual growth. He challenges the traditional work's more brutal ethos, advocating for innovative, strategic approaches that enhance life-work balance. This episode is a must-listen for healthcare professionals looking to scale their practice, reduce their workload, and achieve significant professional growth without burnout. Greg also offers an exclusive invitation to SSHCLive2024, providing a unique opportunity to learn these strategies in-depth. Conntect with Guest: Dr. Greg Todd W: https://www.gregtoddtv.com/ Event: https://sshclive2024.com/ Connect with Joe Lemon Linkedin: https://www.linkedin.com/in/joealexlemon/ IG: https://www.instagram.com/joealexlemon…
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Joe Lemon Podcast

Today we're diving deep into a topic that many companies often miss out on - the power of genuine advocacy. Have you ever wondered why some products or services seem to have an army of supporters rallying behind them? Well, it all comes down to having someone who passionately believes in what they're offering. Our guest, Joe Lemon, is back with us, and he's got something truly remarkable to share. Joe has cracked the code on how to supercharge sales effectiveness, taking companies from closing just one deal a month to an impressive five. But here's the kicker - it's not about fancy marketing tactics or aggressive sales pitches. It's about having someone who genuinely cares about the product or service they're promoting. Linkedin: https://www.linkedin.com/in/joealexlemon/ IG: https://www.instagram.com/joealexlemon/ JoeLemonDotCo YouTube: Joe Lemon 🍋 Let’s Connect + hit the icon on my profile + tap into the Sales Culture Show ↳ Be the first to see (all of) my posts and stay connected. ↳ Listen to the podcast - SalesCulture.co…
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Joe Lemon Podcast

In this episode, Joe Lemon discusses content creation challenges and explores various strategies to leverage UGC for better engagement. Key Points: Traditional content creation can be expensive and time-consuming. Trustworthy content is crucial for audience engagement. User-generated content is the most trusted form of content. Different types of UGC exist: Authentic UGC (e.g., reviews) Creator content (e.g., YouTubers) Branded content (e.g., sponsored posts) Staged UGC (least trustworthy) Examples of effective UGC implementation: Hosting online communities (e.g., Mighty Networks) Influencer marketing (done strategically) Connect with Joe Lemon JoeLemonDotCo YouTube: Joe Lemon 🍋 Linkedin: https://www.linkedin.com/in/joealexlemon/ IG: https://www.instagram.com/joealexlemon/…
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Joe Lemon Podcast

1 141. Syncing Sales & Leadership - Nick Klingensmith on Mastering the Art of Objectives and Execution" 42:16
In this podcast episode, Joe Lemon and Nick Klingensmith Smith delve into the challenges of aligning leadership with company goals and the struggles sales teams face. They discuss the necessity of clear objectives, the detrimental effects of micromanagement, and the importance of leaders being open to feedback and embracing failure. Nick highlights the need for personal responsibility and purpose alignment for sales reps, emphasizing that understanding one's motivations can drive better performance, regardless of management's actions. The conversation also touches on the significance of relationships in sales and the potential disconnect between frontline experiences and managerial strategies. Connect with Nick Klingensmith Linkedin: https://www.linkedin.com/in/nklingensmith/ Website: www.stridemotivation.com Book: https://amzn.to/3NX82bW Connect with Joe Lemon Linkedin: https://www.linkedin.com/in/joealexlemon/ IG: https://www.instagram.com/joealexlemon/ Producer: www.ShapingCultureMedia.com…
Click here to be a guest In episode 140, host Joe Lemon discusses the complexities he encountered while creating a B2B community. He reflects on the tendency to overcomplicate the process and acknowledges the work of Chris Colt, founder of Challenge Champion, which also focuses on building B2B and online communities. Looking forward, Joe shares his vision for the podcast in 2024, aiming to involve more B2B content creators and practitioners to contribute their knowledge and stories. Linkedin: https://www.linkedin.com/in/joealexlemon/ IG: https://www.instagram.com/joealexlemon/ Podcast → Let’s Connect + hit the icon on my profile + tap into the Joe Lemon Show ↳ Be the first to see (all of) my posts and stay connected. ↳ Listen to the podcast - TheJoeLemonShow.com Chris Colt and the Challenge Champion (00:00:00) Joe Lemon discusses his experience with Chris Colt's training and the Challenge Champion, a group that builds B2B and online communities. Plans for 2024 (00:01:01) Joe Lemon reflects on his plans for the podcast in 2024, focusing on unpacking how B2B content creators are increasing high-quality leads and driving pipeline. Challenges in Building a B2B Community (00:02:00) Joe Lemon reflects on the challenges faced in overcomplicating the process of building a B2B community, including the pitfalls of overstuffed features and data dumping. Understanding Customer Needs (00:06:43) Joe Lemon emphasizes the importance of understanding customer needs, probing deeper, and simplifying the approach to avoid overwhelming people with choices. Invitation to B2B Content Creators (00:08:33) Joe Lemon invites B2B content creators and practitioners to share their insights and experiences, emphasizing the value of learning from those in the trenches.…
Connect with Joe Lemon Linkedin: https://www.linkedin.com/in/joealexlemon/ Joe Lemon interviews Rasmus Basler, an authentic content performance coach. We discuss the importance of content for boring businesses.Rasmus advises against repurposing content, importance of short-form content. The conversation highlights the potential for businesses to leverage content marketing, with Rasmus emphasizing the importance of authenticity. Connect with Rasmus Basilier Linkedin: https://www.linkedin.com/in/rasmusbasilier/ The Authentic Content Method: https://podcasters.spotify.com/pod/show/rasmus-basilier Connect with Joe Lemon Linkedin: https://www.linkedin.com/in/joealexlemon/ IG: https://www.instagram.com/joealexlemon/…
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