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065 - Growth through partnerships, with Kat O'Brien (CPO @ ClimateTrade)

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Contenuto fornito da MarsBased. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da MarsBased o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

We're excited to share this episode with you in which we talk to Kat O'Brien (Chief Partnerships Officer at ClimateTrade) about all things partnerships.
Kat has been operating in the partnerships and marketing sector of both startups and corporates in the last years - as a matter of fact, we met when she was CMO at Polaroo, a former client of MarsBased - and, to be honest, we have never discussed this topic on this podcast.
We've had our share of failed partnerships over the years because, quite frankly, we suck at partnerships. If we had met Kat before, we wouldn't have been so terrible at partnering with other companies.
We discuss KPIs for the partnerships, paid vs. free partnerships, who should spearhead these initiatives, reporting, selling to enterprise, finding the right key people to sign contracts... and more!

Support the show

🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

  continue reading

87 episodi

Artwork
iconCondividi
 
Manage episode 357186548 series 2709471
Contenuto fornito da MarsBased. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da MarsBased o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

We're excited to share this episode with you in which we talk to Kat O'Brien (Chief Partnerships Officer at ClimateTrade) about all things partnerships.
Kat has been operating in the partnerships and marketing sector of both startups and corporates in the last years - as a matter of fact, we met when she was CMO at Polaroo, a former client of MarsBased - and, to be honest, we have never discussed this topic on this podcast.
We've had our share of failed partnerships over the years because, quite frankly, we suck at partnerships. If we had met Kat before, we wouldn't have been so terrible at partnering with other companies.
We discuss KPIs for the partnerships, paid vs. free partnerships, who should spearhead these initiatives, reporting, selling to enterprise, finding the right key people to sign contracts... and more!

Support the show

🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

  continue reading

87 episodi

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