Episode 024: Offering High Cost and Low Cost Items in Your Print on Demand Business

Lissa Talks Print on Demand

Offering High Cost and Low Cost Items in Your Print on Demand Business

Welcome to the second season of Lissa Talks Print on Demand! A professional photographer since 2011 and a print on demand shop owner since 2022, I have so much to share with you!
Today, we are talking about a really fun topic (as always!). That topic? It's about offering high cost and low cost items in your inventory as a way to build up your business and trust in your business, too! Here's a few of the topics we cover!

• Diversifying works best when you can identify buying patterns
• If people love your items, they'll pay for them
• Different shirt brands have different costs
• Selling a sticker v selling a tee shirt
• Why selling low cost items can build trust in your shop

Want to know this episode in one quote? Hooray!

"When we start with print on demand, it’s really easy to get laser focused on one thing. Whether that’s a specific niche, design style, or item type, it’s hard to pull away from the idea of what we want our shop and items to be. Once you start seeing buying patterns, though, you’ll see your shop start to evolve.

As you identify buying habits, you’ll have more data and more room to grow. To do this, you don’t need thousands - or even hundreds - of sales but, when you start to see patterns come to life, adding low cost and high cost items can really help with your shop growth. And when I’m talking about shop growth? I’m not necessarily talking about profit - I’m talking about creating a consistent, awesome experience for your customers at different price points with different items."
--------
NEW EPISODES EVERY MONDAY: JULY 8TH TO OCTOBER 7TH
*Marked explicit for accidental swears.
Mockup Photos | Your Photographer Mom Podcast | Photography Website | Instagram
Opal and June Mocks: Use the code LISSATALKSPOD for 20% off!
And best of all? Three free mocks!
--------
More Information + Links About Print On Demand!
Total Disclosure: A few of these are affiliate links.
Literally forever obsessed with Printify. I use Printify for all of my print on demand printing and I'll never stop singing their praises. They're incredible!
For design work, I'm totally in love with Canva and also love finding extra artwork + fonts on Creative Fabrica and Creative Market.
--------

Support the show