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Fortnite & Fashion
Manage episode 215974186 series 2427748
In May 2018, Fortnite, a free-to-play video game, generated $318 Million dollars in revenue from in-game purchases.
What separates them from all the other games following a similar structure is that the purchases had absolutely zero impact on game play - no extra lives, special moves, or power weapons.
Every purchase was for purely cosmetic purposes.
In today's episode I break down the three things the players are signaling to themselves and each other with these cosmetic changes, why those signals are hard-wired into our brains, and how you can do the same thing in your real life for much better results.
20 episodi
Manage episode 215974186 series 2427748
In May 2018, Fortnite, a free-to-play video game, generated $318 Million dollars in revenue from in-game purchases.
What separates them from all the other games following a similar structure is that the purchases had absolutely zero impact on game play - no extra lives, special moves, or power weapons.
Every purchase was for purely cosmetic purposes.
In today's episode I break down the three things the players are signaling to themselves and each other with these cosmetic changes, why those signals are hard-wired into our brains, and how you can do the same thing in your real life for much better results.
20 episodi
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