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Making Tech Mainstream | Crossing The Chasm (Geoffrey A. Moore) BOOK REVIEW
Manage episode 444434332 series 2936123
What does it take to market & sell new technology?
'Crossing The Chasm' by Geoffrey A. Moore is a how-to book for entrepreneurs & small businesses to get their product to a larger market. He defines & addresses this problem of the chasm and his suggestions for solving it. Inside you'll find lots of jargon, tech speak and industry specific framing such as the whole product, distribution channels, marketing strategy & pricing.
Would love to hear your feedback and appreciate any support you wish to give :)
Timeline:
(0:00) - Intro
(2:04) - Themes/Questions
(14:45) - Author & Extras
(16:32) - Summary
(18:38) - Value 4 Value
(19:59) - Join Live!
Value 4 Value Support:
Boostagram: https://www.meremortalspodcast.com/support
Paypal: https://www.paypal.com/paypalme/meremortalspodcast
Connect with Mere Mortals:
Website: https://www.meremortalspodcast.com/
Discord: https://discord.gg/jjfq9eGReU
Twitter/X: https://twitter.com/meremortalspod
334 episodi
Manage episode 444434332 series 2936123
What does it take to market & sell new technology?
'Crossing The Chasm' by Geoffrey A. Moore is a how-to book for entrepreneurs & small businesses to get their product to a larger market. He defines & addresses this problem of the chasm and his suggestions for solving it. Inside you'll find lots of jargon, tech speak and industry specific framing such as the whole product, distribution channels, marketing strategy & pricing.
Would love to hear your feedback and appreciate any support you wish to give :)
Timeline:
(0:00) - Intro
(2:04) - Themes/Questions
(14:45) - Author & Extras
(16:32) - Summary
(18:38) - Value 4 Value
(19:59) - Join Live!
Value 4 Value Support:
Boostagram: https://www.meremortalspodcast.com/support
Paypal: https://www.paypal.com/paypalme/meremortalspodcast
Connect with Mere Mortals:
Website: https://www.meremortalspodcast.com/
Discord: https://discord.gg/jjfq9eGReU
Twitter/X: https://twitter.com/meremortalspod
334 episodi
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