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MyMediaDiary: Marketing Guru, Sandy Barris
Manage episode 153311975 series 1087694
Contenuto fornito da Kevin Walsh. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Kevin Walsh o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Kevin Walsh interviews Sandy Barris, a longtime marketing expert.
He is the author of 97 Marketing Secrets to Make More Money and the app, Sales Goal On Fire Pro. More information at www.SandyBarris.com
He shares his lifelong journey and lessons, including:
- Writing a book, not to sell but to use as a giant business card of credibility
- How Google's AdWords works, and which words cost the most)
- Creating an App (or hiring the right people to do it for you)
- Marketing a la carte (one-day turnaround for customers who just need booster-shots)
- War stories (successes and failures)
- Election Ads (does negativity work?)
36 episodi
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